Automobili Lamborghini at the Motor Valley Fest

The House of Sant’Agata participates in the event with talks on the challenges of the future and with models on display in Bologna and Modena

Sant’Agata Bolognese – WEBWIRE



Automobili Lamborghini is once again participating in Motor Valley Fest 2022, the open-air festival of Emilia-Romagna’s Motor Valley to be held from May 26th to 29th between Modena and Bologna. The brands of excellence of the “motor lands” will be celebrated with conferences, shows, exhibitions, and activities designed for all two- and four-wheel enthusiasts.


Stephan Winkelmann at the Motor Valley Top Table


Stephan Winkelmann, Chairman and CEO of Lamborghini, was one of the key panelists this morning at the Motor Valley Table, a round table discussion that brought together the top officers of the major Motor Valley brands and closed the inaugural conference in the presence of important institutional figures. Moderated by TV anchor Barbara Pedrotti, the discussion focused on the theme “Challenges and opportunities for continuing to be leaders in the high-performance driving experience and the communication of tomorrow.”


Lamborghini at the talks on Finance and Talent


Also on Thursday May 26, at 2.30 p.m., in the Sala Calandra of Unicredit bank (Via Selmi 19, Modena), Paolo Poma, Chief Financial Officer & Managing Director of Automobili Lamborghini, will participate in a round table discussion entitled “The competitive forces of the world of finance for old and new tech companies, services, and the role of open innovation”, moderated by Skytg24 journalist Mariangela Pira.


At 4.00 p.m. in the same location, a second talk will follow entitled “The challenge of challenges: new technical and digital skills in a different social context”, in which Umberto Tossini, Chief Human Capital Officer of Automobili Lamborghini will take part, giving his contribution and vision on the new skills emerging under the impetus of digitalization and electrification.


Stand and Talk at Innovation and Talents


On May 26 and 27, Lamborghini will be present with its stand at “Innovation and Talents”, the section of Motor Valley Fest conceived as an ideal meeting place for companies, universities, and young innovators, featuring initiatives to raise awareness of the professional and training opportunities in Emilia-Romagna’s Motor Valley. On May 27 at 2.30 p.m., a talent talk is scheduled on the theme of skills and training, held by representatives of the company’s Human Capital & Organization Department.


Lamborghini displays in Bologna and Modena


Throughout the event, Lamborghini models will be showcased in the main venues of the Motor Valley Fest. From May 25th to 28th, a Huracán STO and an Urus will be on public display at the Autopromotec show in Bologna, the International Biennial Exhibition of Automotive Equipment and the Aftermarket, a world reference for the entire automotive sector. Lamborghini’s futuristic Terzo Millennio hypercar will also be on display in the Electric City area.


In Modena, on the other hand, an Aventador Ultimae will be on display in the prestigious setting of the Accademia Militare for the entire duration of the event.

New Lamborghini showroom inaugurated in Geneva

Dealership commemorates 20th anniversary of operations

Sant’Agata Bolognese/Geneva – WEBWIRE



Automobili Lamborghini has inaugurated the new dealership in Geneva, which this year marks its 20th anniversary. In addition to considerably expanding the showroom’s floor space, all the interiors have been renovated. The dealership was also adapted to the new design and corporate identity that distinguishes the brand worldwide.


Joining Chairman and CEO Stephan Winkelmann at the event were also Federico Foschini, Chief Marketing and Commercial Officer and Francesco Cresci, Director of the EMEA region.


“This opening is a new proof of the extraordinary efforts by our partners to offer our customers the service that they deserve, at the level of all that Lamborghini stands for,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “The new showroom has grown, just like our brand has in every sense. Lamborghini Genève is ready for the rollout of our product strategy, that will see us step into a new era with the full hybridization of all three model lines by the end of 2024.”


Located in the Geneva canton of Plan-les-Ouates in Rte de Saint-Julien, Lamborghini Geneva, with its more than 520 square meters of sales area, offers its customers an all-round experience. Together with its new car showroom, the interior of the dealership has a reserved area given over to Ad Personam, the customization program that offers customers endless possibilities in personalizing their vehicles. Customization options include special paint colours and leathers, stitching, carbon fiber elements and much more. Alongside offices, there is a reception room, an area for entertaining customers complete with a large number of maxi screens, and an exposition of several Automobili Lamborghini Collection elements with display units specifically for the brand’s clothing and accessories, available for purchase both in the showroom and online.


“Our new showroom opens an important chapter in the history that binds us to Automobili Lamborghini, and we have decided to inaugurate it on the 20th anniversary of our dealership’s establishment,” commented Giuseppe Sciretta, General Manager and Lamborghini Geneva shareholder. “Our customers not only have an innate passion for the brand and its products, but they are also highly demanding, and our new dealership was designed to offer an innately brand-oriented service at every step of the experience of purchasing and owning a Lamborghini


Over 110 guests attended the evening inauguration event, presented on stage by the hostess Ellen Batelaan. They had the privilege of participating in the official opening of the dealership and watching live performances, as well as admiring the Automobili Lamborghini range represented by the Urus Super SUV powered by the mighty V8 twin turbo engine; the Huracán STO race-oriented super sports car homologated for road use and featuring an aspirated V10 engine; and the Aventador SVJ, equipped with the world-famous V12 engine produced in Sant’Agata Bolognese.

Automobili Lamborghini supports Global Recycling Day

Recycling and upcycling projects steering towards an increasingly sustainable future

Sant’Agata Bolognese – WEBWIRE



Automobili Lamborghini is supporting Global Recycling Day. Falling on 18 March every year, it was launched by the Global Recycling Foundation in 2018 to promote recycling, which has a crucial part to play in preserving our natural resources, reducing CO2 emissions and ensuring that our planet has a future. Automobili Lamborghini was first awarded ISO 14001 certification in 2009 and in the same year a waste upcycling initiative was introduced throughout the Sant’Agata Bolognese plant.


In 2021, the company recovered 51% of all special waste produced during its manufacturing activities. In 2020, it introduced two recycling and upcycling initiatives that have breathed new life into production waste materials. It turns them into new resources instead of disposing of them, to the benefit of both society and the environment.


Leather that does not pass the quality control process is considered to all intents and purposes to be a raw material, as are any offcuts that cannot be used due to their size or the presence of small natural defects. Therefore, they can be given a new life by being transformed into small-customized leather goods. This activity was developed thanks to an agreement with the Cooperativa Cartiera in Marzabotto (near Bologna), which upcycles leather and fabric by-products otherwise destined for landfill. The organization scrupulously adheres to the principles of social inclusion, fine craftsmanship, and environmental sustainability. The first four products to be presented by the “Upcycled Leather Project” are a tote bag, a smartphone case, a cardholder and a key ring. Available at lamborghinistore.com and from Lamborghini dealers, they are all customized with the shield logo and the words “Reduce, reuse, recycle”.


Lamborghini utilizes a significant quantity of carbon fiber composite materials in vehicle production. The waste produced during the use of these refined materials can be recycled. Automobili Lamborghini has been reusing carbon fiber scraps for a number of years in research and development activities that regenerate the material and bring out the best of its lightness and mechanical performance in automotive components. Since 2020, the company has reclaimed approximately 27 tons of carbon fiber waste that could not be used for other purposes. As an alternative to regeneration, materials are also donated to training organizations such as the Experis Academy in Fornovo di Taro and university associations like Bologna Motorsport, which reuse them for educational purposes during the training of new technicians and engineers. This form of material recycling takes place in tandem with the development of merchandise and accessories that are produced on a small scale for Lamborghini events and customers, in order to gain know-how and try out new technologies and processes that can subsequently be used on vehicle components.


Sustainability is one of the pillars of Lamborghini’s corporate strategy and it leads to greater awareness and responsibility among all members of staff in all departments. Lamborghini’s environmental policy is a key part of a business approach that takes into account every aspect of operating a company within a community. Over the years, there has been growing dedication to initiatives, projects and activities that aim to make the company increasingly green. The holistic vision and all-embracing approach apply throughout an area of 160,000 square meters that has been certified CO2 neutral since 2015. This has remained the case even after the production site doubled in size in recent years.

Lamborghini Miami Debuts New Showroom

Record global sales for 2021, with Florida as the second largest sales region in the company’s largest global market

Sant’Agata Bolognese – WEBWIRE



Automobili Lamborghini has unveiled its new design aesthetic with the reopening of the Lamborghini Miami showroom. The remodeled facility asserts the brand’s commitment and new design direction for the future. Beginning with eye-catching exteriors, Lamborghini breaks the mold of the standard storefront and offers pure, modern, and state-of-the-art design that is consistent with Lamborghini’s core values.


Last night’s celebratory event at 14780 Biscayne Blvd, North Miami Beach, FL 33181 was attended by the brand’s Chairman and Chief Executive Officer Stephan Winkelmann alongside dealer principal, Brett David, and showcased Lamborghini’s new design aesthetic and full model range for a select group of VIP guests. 


“Florida continues to be one of Lamborghini’s strongest markets” said Winkelmann. “This new corporate identity will help to enhance the experiences of the loyal customers, while transitioning the company to a new era of electrified cars beginning in 2023.” 


In addition to the unveil of the new corporate identity design, the Italian marque has announced another record-setting year in terms of sales. The United States remains the largest single market globally with a total of 2,472 vehicles delivered in 2021, which is an increase of 11% over 2020. The best performing market in the United States is California, which represents 26% of total U.S. sales, followed by Florida at 19%. The Super SUV Urus and the all-new flagship V12 Aventador Ultimae and V10 Huracán STO will help catapult a new sales dimension in 2022.


“With our new state-of-the-art showroom, a new chapter of Lamborghini Miami is being written,” comments David. “The DNA of Lamborghini lives within our family, and we are so proud to be a part of this incredible legacy and continue my Father’s dream.” 


The new retail experience was built with a high level of customization in mind. Characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color, Lamborghini Miami provides a 360-degree retail experience to its customers that is representative of Lamborghini’s modern and cutting-edge aesthetic. An Ad Personam area provides samples of exterior and interior finishes to customize each vehicle, allowing for clients to outfit their Lamborghini of choice with a plethora of combinations of colors and materials. Bespoke options include soft leathers, carbon fiber accents and special paint colors, among other selections. While the full range of Lamborghini models remain on prominent display, vibrant video walls give clients insight into the world of Lamborghini. The Collezione Automobili Lamborghini area features a dedicated space for Collezione Automobili Lamborghini clothing and accessories, available for purchase in store or online.

Automobili Lamborghini is a Top Employer Italia 2022, receiving the award for the ninth year in a row

was characterized by an important well-being project with the launch of the Lamborghini Feelosophy program (its name combining “feel” and “philosophy”), developed by the Sant’Agata team with the aim of taking care of its people in a holistic sense.


The Lamborghini Feelosophy program is based on three pillars – body, mind and purpose – and promotes initiatives aimed at cultivating the growth and well-being of people from the perspective of listening and continuous improvement. The project includes longstanding initiatives related to physical and mental well-being, and is now enriched with new proposals dedicated, for example, to sustainable nutrition and the importance of sleep.


Another central topic is that of Diversity&Inclusion. Lamborghini provides its employees with a number of initiatives to support them in balancing private life and work. For this purpose, the company provides dad and mom coaching courses, thanks to which mothers and fathers working at Lamborghini can talk to a coach about the changes that inevitably come with the arrival of a child.


Furthermore, the company has a strong commitment to transforming all forms of diversity into an added value, addressing its various aspects in regular studies, talks and podcasts available to employees on the WeLambo app. Numerous different cultures coexist at Lamborghini (its employees come from 35 countries around the world) and workers with disabilities and mental health issues are fully integrated into the working environment. As regards generational diversity, over the years the company has implemented cross-mentoring initiatives designed to stimulate the transfer of knowledge between junior and senior employees, with a view to the continuous improvement of skills.