Lamborghini Rome: a new and more spacious dealership to accommodate the brand’s expanding range
Inauguration attended by the Lamborghini board along with 600 guests
SantAgata Bolognese – WEBWIRE – Saturday, October 28, 2023
A new, even larger and more eye-catching headquarters is set to represent Automobili Lamborghini in Rome. In light of the tremendous response that the House of SantAgata Bolognese has seen in recent years in the Eternal City, the decision was made during the companys 60th anniversary year to relocate the new dealership to 1100 Via Tiburtina, in a complex that will better suit the needs of customers. The new facility consists of a showroom, workshop, and an area exclusively dedicated to pre-owned cars, across a total of over 1000 square meters.
Rome has always played a strategic as well as symbolic role for Automobili Lamborghini, as the capital of its home country with which the company has a strong historical bond.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini commented: It is a real pleasure to be here in Rome to inaugurate this new showroom space. As we have always maintained, Italy is a key country for Lamborghini, and initiatives like this show how tangible our bond with the territory is.
In Italy, the extra-luxury segment is particularly well-established, and for the past five years weve had the opportunity to represent Lamborghini, said Fulvio Nobile and Rolando Cellitti, owners of Lamborghini Rome. We are honored that Lamborghini has chosen us and that they continue to believe in us as a partner dealer. On behalf of our team, we guarantee that Lamborghini customers will continue to receive impeccable customer service as they discover the brand and the expanding product range.
Inside the dealership, the new range of products on display is enhanced by a special area devoted to Ad Personam, where customers can create a customized configuration for their new Lamborghini. The customization program offered by the dealership allows owners to choose from an almost infinite number of paint options for their new car, as well as multiple interior variants, including leather, special stitching, carbon fiber elements, and many other exclusive options. For the ultimate customization, owners can also visit the Ad Personam Studio in SantAgata Bolognese to personalize their Lamborghini with the assistance of an Ad Personam specialist.
The cars on display during the inauguration evening included some that have made the brands history, such as the Miura, Murcilago, Countach 25th, 400 GT Superleggera, Diablo and the Aventador S. Also present of course, was the Lamborghini Revuelto[1], the first HPEV (High Performance Electrified Vehicle) plug-in hybrid V12 super sports car, which has already accumulated two and a half years worth of production orders. Three cars representing the Huracn range, Tecnica[2], STO[3] and Sterrato[4], were also on display along with the Urus Performante[5] Super SUV.
The official inauguration did not go unnoticed in Romes automotive scene. The refined and elegant, yet still festive atmosphere at Lamborghini Rome was made even more enchanting by the performance of dancers and musicians. Also showcased at the event was the work of art created by Simon Berger on the occasion of the Lamborghinis 60th anniversary. In more than 240 hours of work, the artist created a glass painting depicting the brands emblem, the bull, with a cracked effect resulting from the technique he pioneered that he calls morphogenesis.
In addition to Rome, Automobili Lamborghini has five other dealerships in Italy: Bari, Bergamo, Bologna, Milan and Verona, along with 79 dealerships in the EMEA region and 182 worldwide.
[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage. [2] Fuel consumption and emission values of Huracn Tecnica; Fuel consumption combined: 14,5 l/100km (WLTP); CO₂-emissions combined: 328 g/km (WLTP) [3] Fuel consumption and emission values of Huracn STO; Fuel consumption combined: 13.9 l/100km (WLTP); CO₂-emissions combined: 331 g/km (WLTP) [4] Fuel consumption and emission values of Huracn Sterrato; Fuel consumption combined: 14,9 l/100km (WLTP); CO2-emissions combined: 337 g/km (WLTP) [5] Fuel consumption and emission values of Urus Performante; Fuel consumption combined: 14,1 l/100km (WLTP); CO₂-emissions combined: 320 g/km (WLTP)
Malaysia/Singapore/Thailand – WEBWIRE – Friday, October 20, 2023
The inaugural Southeast Asia edition of the Lamborghini Esperienza Giro kicked off with a convoy of over 40 Lamborghini super sports cars and super SUVs from Malaysia, Singapore, and Thailand, bringing together over 100 customers from across Southeast Asia for an unforgettable three-day journey from Penang, the Pearl of the Orient, to Kuala Lumpur, the dynamic capital of Malaysia. Celebrating 60 years of Lamborghini, the event allowed guests to enjoy a panoramic driving experience, indulge in exclusive cocktail receptions and Michelin-starred cuisines, before retreating to luxurious five-star accommodation over the course of the tour. The driving commenced in Penang, a state steeped in rich cultural heritage, and continued to Ipoh on day two, where guests were welcomed by a tranquil oasis of natural hot springs, caves, and lush gardens. The convoy then proceeded to Genting Highlands to experience breathtaking mountain scenery and vibrant entertainment. The journey concluded in Kuala Lumpur, the dynamic and pulsating heart of Malaysia, where the capitals charm lies in its unique blend of tradition and innovation, narrating a story of progress from its colonial past to its status as a modern metropolis. On the second night of the tour, an art piece entitled Weaving the Future, was unveiled in celebration of Lamborghinis 60th anniversary. Created by international artist and sculptor Michelle Yap, the work blends Malaysian artisan craft with the avant-garde future of Lamborghini, artistically recreating the Lamborghini Revuelto, the marques first V12 High Performance Electrified Vehicle (HPEV). Incorporating colored LED cords and using age-old weaving techniques from Malaysias indigenous tribes, Yap has skillfully created a piece layered with meaning, history and futurism, mirroring Lamborghinis evolution over the last six decades characterized by innovation, design, and performance. Francesco Scardaoni, Regional Director of Automobili Lamborghini in the Asia Pacific region said; Every Esperienza Giro is a unique driving experience for our customers, and I am extremely pleased to present the first-ever Southeast Asia edition in celebration of the brands 60th milestone. We are proud to welcome so many loyal Lamborghini owners from across different Asian cities, and look forward to creating further authentic lifestyle driving experiences and events for our customers to look forward to in the future.
SantAgata Bolognese/Lausitz (Germany) – WEBWIRE – Saturday, September 16, 2023
Automobili Lamborghini supports Ducatis commitment to guaranteeing a higher level of safety for motorcyclists. The Bologna-based motorbike manufacturer was one of the leading players at the Demo Event organized at the Lausitzring race track (Germany) by the Connected Motorcycle Consortium to demonstrate the effectiveness of motorbike-car connectivity systems developed over the course of this cycle of the consortiums research. The Connected Motorcycle Consortium (CMC) is an international association of leading manufacturers of two-wheeled vehicles that aims to include motorbikes in the future of connected mobility to improve the safety of motorcyclists. Car makers have been researching and developing Vehicle to Vehicle (V2V) communication technologies for years, and CMC has been working on also adding information sent by motorbikes (which have different needs and dynamics) so that this can be standardized in the future when the technology is integrated into the entire motorbike and car fleet in circulation. CMC was founded in 2016, the same year Ducati joined, with its members initially involved in an accurate analysis of the most dangerous accidents between motorbikes and cars in terms of frequency and the seriousness of the harm suffered by motorcyclists. With this investigation as a starting point, the cases where connectivity could help the most were selected, and development of those methodologies capable of reducing the number of impacts and their risk to the health of motorcyclists was initiated. A crucial aspect of this research was to reduce the system reaction times as much as possible, because limiting the risk of an accident depends on how far in advance one of the two parties involved is warned. To demonstrate the effectiveness of the systems being researched and developed, Lamborghini helped Ducati in the trial stage of the project by providing a Urus for use case simulations. Ducati decided to look at the three most critical and dangerous accident cases, i.e., those that place motorbikes in an obscured position in relation to oncoming cars or those that put motorcyclists in a situation where they dont have visibility of what is happening in front of them. In these situations, communication between vehicles integrated with on-board sensors could help reduce the number of accidents. The technology was developed by Ducati in collaboration with a number of suppliers, including Bertrandt for the hardware and Nfiniity for the operating system and development of algorithms. In this development phase, the prototype has an additional screen on the motorbike showing warning signals that can let the motorcyclist know about any danger. The cases analyzed and demonstrated at the Lausitzring by Ducati and Lamborghini were IMA (Intersection Movement Assist), LTA (Left Turn Assist) and DNPW (Do Not Pass Warning). The case of IMA (Intersection Movement Assist) considers an intersection with reduced visibility where a motorbike on a busy road approaches an intersection where a car is arriving at the same time from a secondary road. To make this situation even more critical, Ducati opted to add a fixed obstacle to totally obscure the view of the motorbike from both the car driver and the cars auxiliary systems. In this case, a warning signal is displayed on the car dashboard alerting the motorist to the arrival of the motorbike, advising the driver to approach the intersection with extreme caution. LTA (Left Turn Assist), on the other hand, relates to an intersection where both the car and motorbike are traveling on the main road but in opposite directions, and the car wants to turn left. In this case, the motorbike is less visible than the car, even through the auxiliary systems, with the risk of not being well evaluated by the oncoming motorist. Again in this case, as soon as the motorist turns on the blinkers when approaching the intersection, a warning signal for the motorbike will be displayed. DNPW (Do Not Pass Warning), meanwhile, is the case where a motorbike in a line of traffic wants to overtake a large vehicle in front of it and which in turn has a car ahead of it that wants to make a left turn but is not visible to the motorcyclist. In this case, it is the motorcyclist that sees the warning as soon as the system detects that both the car and the motorbike have turned on their blinkers. To demonstrate the effectiveness of the systems developed in this cycle of research by CMC, Lamborghini and Ducati created a video involving a Ducati Multistrada and a Lamborghini Urus[1]. The video is available on the Lamborghini YouTube channel and on the lamborghini.com website. [1] Fuel consumption and emission values of Urus S; Fuel consumption combined: 14,1 l/100km (WLTP); CO₂-emissions combined: 320 g/km (WLTP)
SantAgata Bolognese – WEBWIRE – Monday, July 17, 2023
From the collaboration between Automobili Lamborghini and Montegrappa – renowned Italian leader in the luxury pen sector Automobili Lamborghini 60 is born: the limited edition collection of fountain pens and rollerballs inspired by the sixties of super sports car design. Automobili Lamborghini 60 is a precious all-Italian, handcrafted limited edition that blends advanced materials, technical prowess and futuristic design to pay homage to an Italian icon in its anniversary year. The collection includes sixty fountain pens and sixty rollerballs in six distinctive Lamborghini colors – Arancio Apodis, Bianco Siderale and Verde Viper in bright shades, Blu Aegeus, Grigio Titans and Nero Noctis in the matt version – for a total of 720 pens with pure surfaces, precise outlines and proportions that celebrate the design of super sports cars. The Lamborghini style codes are also present in the ultra-light hexagonal profile of the pen made of numerically-milled aerospace aluminum and covered in forged carbon fiber. The mechanical performance is of the highest level: in fountain pens, Montegrappas Power-Push offers writers speedy ink-filling with a single touch. Both models feature a unique release system for quick access to the ink chamber. Taking cues from the iconic Lamborghini aeronautical-inspired red toggle start button, a red alloy snap switch located on the base of the pens activates a mechanism integrated into the luxury writing instrument. Further details include a threadless, safety-locking cap, while Lamborghini elements include a stamped black alloy Y-clip and a hexagonal plate bearing the super sports car manufacturers 60th anniversary emblem. In the fountain pens, the famous Automobili Lamborghini shield shines in gold, engraved in a ruthenium-plated 18-karat gold nib. All specimens are enclosed in a black 60th anniversary collectors case. Automobili Lamborghini 60 will be available from September at selected retailers and boutiques, and on the official online shop montegrappa.com.
SantAgata Bolognese – WEBWIRE – Thursday, July 6, 2023
Automobili Lamborghini will unveil its new LMDh racing prototype at this years Goodwood Festival of Speed. The new car is set to compete in the worlds most important endurance races: the Hypercar class of the 2024 FIA World Endurance Championship including the 24 Hours of Le Mans; and in the GTP class of the IMSA WeatherTech Sports Car Championship Endurance Cup, which includes iconic races such as the 24 Hours of Daytona and 12 Hours of Sebring. The car will debut from Thursday 13 July on a dedicated stand next to the Lamborghini Lounge adjoining Ristorante 1963, to be presented by Lamborghini Chairman and CEO Stephan Winkelmann,Chief Technical Officer Rouven Mohr and Head of Motorsport Giorgio Sanna, together with their Partner Iron Lynx. In the year that the Italian super sports car manufacturer celebrates its 60th anniversary, new models running up the hill at Festival of Speed 2023 include the Lamborghini Revuelto[1]unveiled earlier this year as the successor to the Aventador and the first V12 super sports plug-in hybrid HPEV (High Performance Electrified Vehicle). Also taking to the famous Goodwood track is the V10Huracan Sterrato[2]that goes beyond the tarmac with its special Rally mode for dirt and loose surfaces, and making its public dynamic debut in the UK. A Lamborghini Revuelto and Huracan Sterrato will be displayed outside the Lamborghini Lounge, and together with a Huracan Tecnica[3]and Huracan ST0[4], plus Urus Performante[5]can also be seen in the Sports Car and First Glance paddocks at Goodwood Festival of Speed 2023, from where they will run up the hill throughout the weekend. Goodwood Festival of Speed presented by Mastercard is held at the Goodwood House estate in Sussex, UK from 13 to 16 July 2023.
Lamborghini Esperienza Giro Southeast Asia 2023
Inaugural event in celebration of Automobili Lamborghinis 60th anniversary
Lamborghini and Ducati together in the name of road safety with an innovative motorbike-to-car communication system
Unveiling of prototype Vehicle to Vehicle technology that warns drivers of danger
Automobili Lamborghini 60�: pens in collaboration with Montegrappa
Limited edition fountain pens and rollerballs pay homage to Automobili Lamborghinis 60th anniversary
Lamborghini at Goodwood Festival of Speed 2023: LMDh prototype racing car to be unveiled in global premiere
New Lamborghini Revuelto and Huracan Sterrato run up the hill, in year Automobili Lamborghini celebrates its 60th anniversary
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