Lamborghini and Ducati together in the name of road safety with an innovative motorbike-to-car communication system

Unveiling of prototype Vehicle to Vehicle technology that warns drivers of danger

SantAgata Bolognese/Lausitz (Germany) – WEBWIRE

Automobili Lamborghini supports Ducatis commitment to guaranteeing a higher level of safety for motorcyclists. The Bologna-based motorbike manufacturer was one of the leading players at the Demo Event organized at the Lausitzring race track (Germany) by the Connected Motorcycle Consortium to demonstrate the effectiveness of motorbike-car connectivity systems developed over the course of this cycle of the consortiums research.

The Connected Motorcycle Consortium (CMC) is an international association of leading manufacturers of two-wheeled vehicles that aims to include motorbikes in the future of connected mobility to improve the safety of motorcyclists. Car makers have been researching and developing Vehicle to Vehicle (V2V) communication technologies for years, and CMC has been working on also adding information sent by motorbikes (which have different needs and dynamics) so that this can be standardized in the future when the technology is integrated into the entire motorbike and car fleet in circulation.

CMC was founded in 2016, the same year Ducati joined, with its members initially involved in an accurate analysis of the most dangerous accidents between motorbikes and cars in terms of frequency and the seriousness of the harm suffered by motorcyclists. With this investigation as a starting point, the cases where connectivity could help the most were selected, and development of those methodologies capable of reducing the number of impacts and their risk to the health of motorcyclists was initiated. A crucial aspect of this research was to reduce the system reaction times as much as possible, because limiting the risk of an accident depends on how far in advance one of the two parties involved is warned.

To demonstrate the effectiveness of the systems being researched and developed, Lamborghini helped Ducati in the trial stage of the project by providing a Urus for use case simulations. Ducati decided to look at the three most critical and dangerous accident cases, i.e., those that place motorbikes in an obscured position in relation to oncoming cars or those that put motorcyclists in a situation where they dont have visibility of what is happening in front of them. In these situations, communication between vehicles integrated with on-board sensors could help reduce the number of accidents.

The technology was developed by Ducati in collaboration with a number of suppliers, including Bertrandt for the hardware and Nfiniity for the operating system and development of algorithms. In this development phase, the prototype has an additional screen on the motorbike showing warning signals that can let the motorcyclist know about any danger.

The cases analyzed and demonstrated at the Lausitzring by Ducati and Lamborghini were IMA (Intersection Movement Assist), LTA (Left Turn Assist) and DNPW (Do Not Pass Warning).

The case of IMA (Intersection Movement Assist) considers an intersection with reduced visibility where a motorbike on a busy road approaches an intersection where a car is arriving at the same time from a secondary road. To make this situation even more critical, Ducati opted to add a fixed obstacle to totally obscure the view of the motorbike from both the car driver and the cars auxiliary systems. In this case, a warning signal is displayed on the car dashboard alerting the motorist to the arrival of the motorbike, advising the driver to approach the intersection with extreme caution.

LTA (Left Turn Assist), on the other hand, relates to an intersection where both the car and motorbike are traveling on the main road but in opposite directions, and the car wants to turn left. In this case, the motorbike is less visible than the car, even through the auxiliary systems, with the risk of not being well evaluated by the oncoming motorist. Again in this case, as soon as the motorist turns on the blinkers when approaching the intersection, a warning signal for the motorbike will be displayed.

DNPW (Do Not Pass Warning), meanwhile, is the case where a motorbike in a line of traffic wants to overtake a large vehicle in front of it and which in turn has a car ahead of it that wants to make a left turn but is not visible to the motorcyclist. In this case, it is the motorcyclist that sees the warning as soon as the system detects that both the car and the motorbike have turned on their blinkers.

To demonstrate the effectiveness of the systems developed in this cycle of research by CMC, Lamborghini and Ducati created a video involving a Ducati Multistrada and a Lamborghini Urus[1]. The video is available on the Lamborghini YouTube channel and on the website.

[1] Fuel consumption and emission values of Urus S; Fuel consumption combined: 14,1 l/100km (WLTP); CO₂-emissions combined: 320 g/km (WLTP)

Automobili Lamborghini 60�: pens in collaboration with Montegrappa

Limited edition fountain pens and rollerballs pay homage to Automobili Lamborghinis 60th anniversary

SantAgata Bolognese – WEBWIRE

From the collaboration between Automobili Lamborghini and Montegrappa – renowned Italian leader in the luxury pen sector Automobili Lamborghini 60 is born: the limited edition collection of fountain pens and rollerballs inspired by the sixties of super sports car design.

Automobili Lamborghini 60 is a precious all-Italian, handcrafted limited edition that blends advanced materials, technical prowess and futuristic design to pay homage to an Italian icon in its anniversary year.

The collection includes sixty fountain pens and sixty rollerballs in six distinctive Lamborghini colors – Arancio Apodis, Bianco Siderale and Verde Viper in bright shades, Blu Aegeus, Grigio Titans and Nero Noctis in the matt version – for a total of 720 pens with pure surfaces, precise outlines and proportions that celebrate the design of super sports cars.

The Lamborghini style codes are also present in the ultra-light hexagonal profile of the pen made of numerically-milled aerospace aluminum and covered in forged carbon fiber. The mechanical performance is of the highest level: in fountain pens, Montegrappas Power-Push offers writers speedy ink-filling with a single touch. Both models feature a unique release system for quick access to the ink chamber. Taking cues from the iconic Lamborghini aeronautical-inspired red toggle start button, a red alloy snap switch located on the base of the pens activates a mechanism integrated into the luxury writing instrument.

Further details include a threadless, safety-locking cap, while Lamborghini elements include a stamped black alloy Y-clip and a hexagonal plate bearing the super sports car manufacturers 60th anniversary emblem. In the fountain pens, the famous Automobili Lamborghini shield shines in gold, engraved in a ruthenium-plated 18-karat gold nib. All specimens are enclosed in a black 60th anniversary collectors case.

Automobili Lamborghini 60 will be available from September at selected retailers and boutiques, and on the official online shop

Lamborghini at Goodwood Festival of Speed 2023: LMDh prototype racing car to be unveiled in global premiere

New Lamborghini Revuelto and Huracan Sterrato run up the hill, in year Automobili Lamborghini celebrates its 60th anniversary

SantAgata Bolognese – WEBWIRE

Automobili Lamborghini will unveil its new LMDh racing prototype at this years Goodwood Festival of Speed. The new car is set to compete in the worlds most important endurance races: the Hypercar class of the 2024 FIA World Endurance Championship including the 24 Hours of Le Mans; and in the GTP class of the IMSA WeatherTech Sports Car Championship Endurance Cup, which includes iconic races such as the 24 Hours of Daytona and 12 Hours of Sebring.

The car will debut from Thursday 13 July on a dedicated stand next to the Lamborghini Lounge adjoining Ristorante 1963, to be presented by Lamborghini Chairman and CEO Stephan Winkelmann,Chief Technical Officer Rouven Mohr and Head of Motorsport Giorgio Sanna, together with their Partner Iron Lynx.

In the year that the Italian super sports car manufacturer celebrates its 60th anniversary, new models running up the hill at Festival of Speed 2023 include the Lamborghini Revuelto[1]unveiled earlier this year as the successor to the Aventador and the first V12 super sports plug-in hybrid HPEV (High Performance Electrified Vehicle). Also taking to the famous Goodwood track is the V10Huracan Sterrato[2]that goes beyond the tarmac with its special Rally mode for dirt and loose surfaces, and making its public dynamic debut in the UK.

A Lamborghini Revuelto and Huracan Sterrato will be displayed outside the Lamborghini Lounge, and together with a Huracan Tecnica[3]and Huracan ST0[4], plus Urus Performante[5]can also be seen in the Sports Car and First Glance paddocks at Goodwood Festival of Speed 2023, from where they will run up the hill throughout the weekend.

Goodwood Festival of Speed presented by Mastercard is held at the Goodwood House estate in Sussex, UK from 13 to 16 July 2023.

[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage.

[2] Fuel consumption and emission values of Huracan Sterrato;Fuel consumption combined:14,9 l/100km (WLTP); CO2– emissions combined: 337 g/km (WLTP)

[3] Fuel consumption and emission values of Huracan Tecnica; Fuel consumption combined:14,5 l/100km (WLTP);CO2emissions combined: 328 g/km (WLTP)

[4] Fuel consumption and emission values of Huracan STO;Fuel consumption combined:13.9 1/lOOkm (WLTP); CO2emissions combined: 331 g/km (WLTP)

[5] Fuel consumption and emission values of Urus Performante;Fuel consumption combined:14,1 l/100km (WLTP); CO2-emissions combined: 320 g/km (WLTP)

Lamborghini Hatfield: official opening of eleventh UK Lamborghini dealership

Expansive new showroom inaugurated together with unveiling of commemorative Lamborghini 60th anniversary artwork

SantAgata Bolognese/Hatfield – WEBWIRE

Lamborghini Hatfield officially opens, with a gala VIP event at the new dealership location marking the eleventh official franchised outlet for Automobili Lamborghini in the UK. Owned and operated by HR Owen Group, one of the UKs largest specialist luxury and sports car dealer groups, the substantial new Hatfield location delivers extensive showroom and aftersales facilities, reflecting the growing UK Lamborghini car parc and model line-up.

In Hatfield for the dealerships inauguration, Chairman and CEO Stephan Winkelmann said, This is a very significant investment and commitment by our franchise partner HR Owen, that reflects the strength of the Lamborghini brand in the UK and in turn our commitment to the UK market. Lamborghinis appeal, not only in terms of our models desirability but a fascination with the brand, continues to build in the UK and around the world: this new dealership and its representation of our marque is an endorsement of Lamborghinis attractiveness as a super sports car manufacturer and global luxury brand.

Located on a new 2.06-hectare development by HR Owen in Mosquito Way, Hatfield, the expansive 500 sq m Lamborghini showroom includes an upstairs mezzanine lounge with views over the showroom below and a dedicated Ad Personam studio, where clients can choose from virtually unlimited colour and trim options to personalize their new Lamborghini. The 870 sq m aftersales facility includes a 14-bay technical centre, and a drive-in service reception that scans cars on check-in and automatically appraises condition.

More than 200 guests joined Lamborghini executives and Lamborghini Hatfield and HR Owen management for the opening event. A unique artwork by Hatfield-based artist Mark Evans was also unveiled, a bull etched on leather: just one artwork commissioned by Lamborghini dealers worldwide as part of the celebrations for Lamborghinis 60th anniversary in 2023.

Cars on display included the new Lamborghini Revuelto[1], the marques first V12 super sports plug-in hybrid HPEV (High Performance Electrified Vehicle), which was unveiled earlier this year with orders already accounting for two years production. The Huracn Sterrato[2], produced in just 1499 units that are all sold, was also displayed along with a Lamborghini Countach LPI 800-4 and the current Huracn and Urus Super SUV ranges.

We are very proud to officially open Lamborghini Hatfield, which is the result of a significant investment and a clear illustration of our passionate commitment to Lamborghini, said HR Owen CEO Ken Choo. Our Hatfield development the culmination of Berjaya Group founder, Vincent Tans vision to create the ultimate supercar experience is truly a destination for our Lamborghini clients, with the space and facilities to not only display new and pre-owned models and provide the best aftersales care possible, but to create events and host activities that reflect Lamborghinis Italian super sports heritage and lifestyle.

Automobili Lamborghini has eleven dealerships across the UK: three further locations owned by HR Owen in London, Manchester and Pangbourne, as well as Birmingham, Edinburgh, Leicester, Chelmsford, Tunbridge Wells, Bristol and Leeds. Automobili Lamborghini announced its best-ever annual results for the year ending 2022, with global deliveries at 9,233 units while turnover topped 2 billion for the first time. The UK is the fourth largest market worldwide, behind the USA, Chinese mainland/Hong Kong/Macau, and Germany: the UK delivered 650 cars in 2022, up 15% compared to 2021.

[1]The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage.

[2] Fuel consumption and emission values of Huracn Sterrato; Fuel consumption combined: 14,9 l/100km (WLTP); CO2-emissions combined: 337 g/km (WLTP)

Automobili Lamborghini and Carbon Champagne

Forging an exclusive and authentic partnership for Automobili Lamborghini events

SantAgata Bolognese – WEBWIRE

Automobili Lamborghini and Carbon Champagne toasted its new partnership at the Italian super sports car brands SantAgata Bolognese factory.

Carbon Champagne was created in 2011 by Carbon CEO Alexandre Mea, a fifth-generation heir to his Devavry family Champagne house established in 1920. His low volume, exclusive Champagne is produced using hand-processed Grand Cru and Premier Cru fruit from the family vineyard, stored in oak barrels for a depth and character of flavor, then bottled in the Carbon-crafted bottles. The carbon wrap of the bottles is constructed from a complex 37-step process, applied in various carbon and colored finishes, and importantly protecting the precious Champagne from light and preserving its taste.

The ultra-premium Champagne, crafted in time-honored traditions, juxtaposes with the high-tech innovation of the carbon fiber bottles. Carbon Champagne will be a partner supporting both for motorsports events as well as exclusive lifestyle celebrations.

Lamborghini is a brand that evokes traditional craftsmanship and future tech in everything it does, said Automobili Lamborghini Chairman and CEO Stephan Winkelmann. Carbon Champagne conjures similar celebrations of an authentic, exclusive and aspirational lifestyle and our partnership is a vivid reflection of both brands approach to using traditional skills alongside cutting edge ideas and technologies.

Alexandre Mea, CEO of Champagne CARBON, said: We strive for excellence in all that we do: in production of our Champagne, through the unique Carbon presentation, and the experience that results from every taste. Beyond the mastering of our fields of competence, our principles reflect those of Automobili Lamborghini: our Champagne house represents more than an inspirational product, it is a way of life and a philosophy.