Hilton Named Most Valuable Hotel Brand by Brand Finance


Brand Finance has named Hilton the world’s most valuable hotel brand in its 2022 Global 500 Report. Hilton led both the hotel and broader tourism sector with a brand value of $12 billion, now higher than its valuation before the COVID-19 pandemic.

“Now that lockdown rules have eased in most countries, the tourism sector has seen a boost in staycations as well as a partial return of business travel,” said David Haigh, chairman & CEO of Brand Finance. “Hilton has prepared well for this moment, opening more than one hotel per day in 2021. Having recorded an impressive brand value growth of 58% this year to US$12 billion, the brand is now more valuable than it was pre-pandemic – an amazing achievement.”

The Brand Finance Global 500 rankings assess the value of brands globally based on their financial strength and brand equity. Hilton’s brand portfolio includes 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories.

To learn more about the Brand Finance Global 500 2022 rankings, click here.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World’s Best Workplaces list, and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the nearly 123 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Jeep® Brand Extends Availability of Tuscadero Exterior Paint for Wrangler Into 2022 Model Year in Response to Strong Customer Demand

Since ordering opened in August 2021 for the limited-run Tuscadero exterior paint color for the Jeep® Wrangler, the head-turning hue has racked up nearly 30,000 orders, making it the most popular Wrangler special-edition color this year. 

“We expected Tuscadero to be popular and the customer response has been overwhelmingly strong” said Jim Morrison, vice president and head of Jeep brand North America. “It’s so popular, we’re extending production into 2022 model-year production to meet strong customer demand. Customers can place an order through December of this year.”

The audacious Tuscadero, a deep and intense chromatic magenta, joins a lengthy lineup of vivid, special-run colors, including Gecko, Chief and Nacho, all of which add customization and appeal to the Jeep Wrangler with a special color palette straight from the factory.

Available on all Wrangler models, including Sport, Sahara, Rubicon, 4xe and 392, the Tuscadero exterior paint option can be ordered now through December 2021 and is priced at a U.S. manufacturer’s suggested retail price (MSRP) of $395.


Jeep Brand

Built on 80 years of legendary heritage, Jeep is the authentic SUV brand with capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4×4 lineup, is filled with benefits and exclusive perks to deliver Jeep 4×4 owners the utmost care and dedicated 24/7 support.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations. Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Jeep and company news and video on:

Company blog: http://blog.stellantisnorthamerica.com

Media website: http://media.stellantisnorthamerica.com

Jeep brand: www.jeep.com

Facebook: www.facebook.com/jeep 

Instagram: www.instagram.com/jeep 

Twitter: www.twitter.com/jeep

YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

This New Brand is About to be Everywhere

 Heiress Beverly Hills just announced they will be becoming size inclusive in their FW22 collection with sizes ranging from XXS-XXL.

Heiress Beverly Hills has become a known multi-million dollar brand quickly due to their “secret recipe” size chart that they have developed in-house. They are known for their quality & fit of their garments. Heiress is reported to have over 10 fitting sessions on each item they release, to ensure a perfect fit on the average consumer rather than just fit models.

The founder, Hailey Weiner, is just 23 years old and developed the brand due to her frustration with Fast Fashion taking over, poor quality materials, unethical labor conditions, and clothing that doesn’t fit or compliment the body correctly. Heiress is a movement in slow fashion and inclusivity.

Heiress reportedly just hired a new in-house design team with work featured in Vogue. This company is certainly on track to continue growing and expanding rapidly with a reported FW22 collection inspired by the Runway.

Heiress Beverly Hills

Hailey Weiner






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Tiny Royals Brand Releases Baby Culture Backpacks that Prove Representation Matters

In early June, a budding fashion retailer specializing in custom backpacks, bags, and personalized apparel for babies and kids expanded its featured collections by releasing a set of uniquely designed baby diaper backpacks that feature flags, nationality, and cultures around the globe. With such division and negativity increasing in different communities, Tiny Royals Brand seeks to squash the hate and to remind everyone that there is beauty and a pride that lies in diversity and recognizing our global melting pot. Education and open-mindedness leads to tolerance, inclusion, and equality. Representation and pride in one’s own culture helps to shape identity and opens up the conversation to unity, cultural embrace, and respect for those from other backgrounds. The Tiny Royal’s Brand philosophy is to create conversation-starting fashion pieces beginning with newborns. It is crucial to instill these values at an early age since children will become our future leaders.

The conscious backpacks are made of high grade, durable nylon, sporting a wide-open interior with many multi-functional zippers and pockets for convenient storage. These backpacks offer a sleek, comfortable and unisex design which are qualifiers for most parents. Most of the backpacks come with the option to personalize which is an added benefit.

To learn more about these custom options and to see what the shop is cooking up next, follow the shop on Instagram @TinyRoyalsBrand or visit the store online at http://www.TinyRoyalsBrand.com

BlueOcean Launches AI-Driven Brand Navigator To Arm Companies With Always-On Brand Strategy And Instant Answers

BlueOcean today launched Brand Navigator, a powerful AI-driven brand strategy platform that enlightens companies with always-on answers about their respective brand strategies and positioning. Brand Navigator strengthens companies with continuous brand insights and actionable guidance to outmaneuver less nimble competitors.

“BlueOcean has become an amazing resource as we continue to sharpen our ability to monitor, understand and act through the lens of brand across all of our commercial offerings,” said Tim Hoppin, Director Brand Strategy at Microsoft. “We’re excited to work closely with BlueOcean and use their tools and expertise to strengthen our relationship with the millions of global customers we connect with daily.”

Tapping into AI for Always-On Brand Answers

Brand Navigator is the first brand strategy platform to harness the power of AI to instantly provide brands with the answers needed to continually improve their brand positioning. There are no lengthy data integrations required. BlueOcean uses an automation-first approach to analyze hundreds of data sources against proprietary algorithms to inform its insights and recommendations, which include: 

  • Holistic brand tracking and reporting for customers and their competitors in real-time

  • Quantifiable prioritization of a company’s next big action(s) from the C-Suite down, including for marketing, product leaders, and channel owners

  • A data ecosystem that helps drive brand performance – creative, media, messaging, engagement, and revenue dynamics

“It’s time for companies to take a stand against rampant waste and inefficiency by truly seizing control of their brands’ destinies,” said BlueOcean Co-Founder Grant McDougall. “Brands can achieve greater agility and know exactly how to respond to shifting market conditions in real-time, without the gouging of expensive consultancies or the devastating delays.”

To learn more about using BlueOcean for always-on brand strategy, go to blueocean.ai. 

About BlueOcean 

BlueOcean provides brand strategy as a service to deliver actionable recommendations, always-on tracking and features such as Automated Insights. Using its proprietary AI-powered strategy engine, BlueOcean mines, analyzes and triangulates hundreds of data sources to arm brands with insights into how to unlock growth relative to competitors with strategic marketing recommendations that can be acted on immediately to drive overall brand equity and health. The company’s customers include Microsoft, Panda Express, Bose, Cisco, Smirnoff, and Pabst Blue Ribbon. To learn more, go to: blueocean.ai