Since ordering opened in August 2021 for the limited-run Tuscadero exterior paint color for the Jeep® Wrangler, the head-turning hue has racked up nearly 30,000 orders, making it the most popular Wrangler special-edition color this year.
We expected Tuscadero to be popular and the customer response has been overwhelmingly strong” said Jim Morrison, vice president and head of Jeep brand North America. Its so popular, were extending production into 2022 model-year production to meet strong customer demand. Customers can place an order through December of this year.
The audacious Tuscadero, a deep and intense chromatic magenta, joins a lengthy lineup of vivid, special-run colors, including Gecko, Chief and Nacho, all of which add customization and appeal to the Jeep Wrangler with a special color palette straight from the factory.
Available on all Wrangler models, including Sport, Sahara, Rubicon, 4xe and 392, the Tuscadero exterior paint option can be ordered now through December 2021 and is priced at a U.S. manufacturers suggested retail price (MSRP) of $395.
Built on 80 years of legendary heritage, Jeep is the authentic SUV brand with capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4×4 lineup, is filled with benefits and exclusive perks to deliver Jeep 4×4 owners the utmost care and dedicated 24/7 support.
The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations. Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
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Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA