BlueOcean today launched Brand Navigator, a powerful AI-driven brand strategy platform that enlightens companies with always-on answers about their respective brand strategies and positioning. Brand Navigator strengthens companies with continuous brand insights and actionable guidance to outmaneuver less nimble competitors.
BlueOcean has become an amazing resource as we continue to sharpen our ability to monitor, understand and act through the lens of brand across all of our commercial offerings, said Tim Hoppin, Director Brand Strategy at Microsoft. Were excited to work closely with BlueOcean and use their tools and expertise to strengthen our relationship with the millions of global customers we connect with daily.
Tapping into AI for Always-On Brand Answers
Brand Navigator is the first brand strategy platform to harness the power of AI to instantly provide brands with the answers needed to continually improve their brand positioning. There are no lengthy data integrations required. BlueOcean uses an automation-first approach to analyze hundreds of data sources against proprietary algorithms to inform its insights and recommendations, which include:
Holistic brand tracking and reporting for customers and their competitors in real-time
Quantifiable prioritization of a companys next big action(s) from the C-Suite down, including for marketing, product leaders, and channel owners
A data ecosystem that helps drive brand performance – creative, media, messaging, engagement, and revenue dynamics
Its time for companies to take a stand against rampant waste and inefficiency by truly seizing control of their brands destinies, said BlueOcean Co-Founder Grant McDougall. Brands can achieve greater agility and know exactly how to respond to shifting market conditions in real-time, without the gouging of expensive consultancies or the devastating delays.
To learn more about using BlueOcean for always-on brand strategy, go to blueocean.ai.
BlueOcean provides brand strategy as a service to deliver actionable recommendations, always-on tracking and features such as Automated Insights. Using its proprietary AI-powered strategy engine, BlueOcean mines, analyzes and triangulates hundreds of data sources to arm brands with insights into how to unlock growth relative to competitors with strategic marketing recommendations that can be acted on immediately to drive overall brand equity and health. The companys customers include Microsoft, Panda Express, Bose, Cisco, Smirnoff, and Pabst Blue Ribbon. To learn more, go to: blueocean.ai