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Color ingredients have widespread usage especially in the food industry specially to increase the attractiveness of the food component. Market Research Future, a firm which specializes in market reports related to the Food and Beverage sector among others, recently published a report on this market. The market is set to achieve USD 1.9 billion in 2022 while growing at a CAGR of 7.79 per cent during the forecasted period.

Manufactures of this market have found massive demand for natural food color ingredients in Asian countries. The key players of the industry are modifying the distribution channel to reach untapped markets in order to increase the customer base to a large extent. Since food colors are used to large extent to market food products, there is an increased push towards using natural ingredients in food coloring. This trend has led to the development of this sector significantly.

The leading market players in the sector primarily are Chr. Hansen S/A (Denmark), Archer Daniels Midland Company (U.S.), Sensient Technology Corporation (U.S.), D.D. Williamson & Co. Inc. (DDW) (U.S.), Kalsec Inc. to name a few.

North America, Europe, Asia Pacific and Rest of the world are the regions the Global Natural Food Color Ingredients Market is segmented into. Among these, Europe is estimated to preserve its dominance throughout the forecast period. Robust economic growth, increasing urbanization, explosion of the middle-class population are the noteworthy factors for the evolution of natural food color ingredients in Europe region. Asia Pacific is projected to register a healthy CAGR during the forecast period. The growth is contributed by the increasing per capita disposable income and developing awareness of natural food colors among the consumer. However, North America is projected to experience a substantial growth of 6.16% of CAGR during the review period of 2017-2022.

Natural food color ingredients on basis of ingredients type includes cartenoids, anthocyanin, paprika extract, curcumin, chlorophyll, spirulina and others. Cartenoids are expected to account for a maximum market proportion of 32.8% of the market. However, spirulina segment is likely to register highest growth of 8.35% during the forecast period. Based on application, the industry includes beverages, bakery & confectionary, dairy products, meat products, savory & snacks and others. Between all the applications of this industry, the beverages segment is expected to witness the highest CAGR of 6.75% during the forecast period. The natural food color ingredients also have been segmented based on form which includes liquid, gel, powder and paste. The sector also has been segmented based on solubility which comprises of dyes and lakes.

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Jan 2018 Dunkin’ Donuts has initiated the removal of fake dyes in its doughnuts and keeping its promise to remove all artificial coloring from the menu by the end of 2018. According to the company, all-natural ingredients will be replacing the synthetic stuff but the signature taste will not be affected by the switch and will be undetectable to customers.