The research study by Market Research Hub on the global mobile application testing (MAT) services market for 2017-2021 provides detailed industry analysis based on end-user (BFSI, telecom, IT, retail, and media) and geography (the Americas, EMEA, and APAC).

The global MAT services market is anticipated to grow rapidly and will post a CAGR of more than 18% during the forecast period. The rapid implementation of agile testing and test automation services will drive the growth prospects for the global MAT services for the next four years. Some of the major factors responsible for the growing demand for MAT services is the increasing use of automation tools that focuses on the quality of the product from the initial phase of software development to the product delivery stage.

Moreover, the use of automated testing tools reduces the time spent on the entire testing process and the test code that is written just once can be used for a lifetime with little maintenance. Furthermore, it has been observed that the increasing number of agile testing services will enable faster development of software products and implementation of applications.

Therise of as-a-service model for application testing will drive the growth prospects for the global MAT services during the forecasted period. One of the major factors responsible for the growing adoption of as-a-service models such as enterprise as a service (EaaS) model is its ability to enable information technology (IT) professionals to perform MAT in a holistic IT environment over a secure IT infrastructure.

Competitive landscape and key vendors

The global MAT services market is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. It has been observed that vendors are increasingly adopting competitive pricing strategies and value-added features, which will further drive the competition among leading vendors. Furthermore, these vendors are increasingly developing innovative testing solutions for enterprise application developers to reduce IT complexities in the MAT process.

Key vendors in this market are –

Accenture
Capgemini
IBM
Wipro

Other prominent vendors in the market include Cognizant, Computer Sciences, Cigniti, Sopra Steria, Hewlett-Packard Enterprise, Infosys, NTT Data, Tata Consultancy Services, Tech Mahindra, and QualiTest.

Segmentation by end-user and analysis of the MAT services market:

BFSI
Telecom
IT
Retail
Media

The banking, financial services, and insurance (BFSI) sector accounted for the majority of the market share during 2016 and will continue to dominate the market for the next four years. Some of the major factors responsible for the growing consumption of application testing tools in the BFSI sector is the increasing need for enabling customers’ access to financial services through the mobile platform and the continuous engagement of these customers.

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