Partners with Kevin Harrington

Kevin Harrington of Shark Tank fame has a reputation for being fiercely selective in who he lends his name to. So when he partnered up with, it was presumably because he saw something special in the business. Let’s take a look at what that special something was, and why it could mean (OTCQB: RSTN) is one of the most undervalued opportunities on the market right now.

When Shark Tank’s Kevin Harrington explained why he partnered with, the announcement contained one key phrase.

“[Restaurant] owners are getting the business they need, and customers get savings, and that’s what they want.”

On the face of it, it’s a relatively innocuous snippet from a speech that touched on grand concepts like trust and innovation. But, if we dig into it just a little, it reveals why (RDE, Inc. | OTCQB: RSTN) might just be one of the most under-valued, under-the-radar companies right now.

In a moment, we’ll take a look. But first, here’s the man himself, Kevin Harrington.

First, Let’s Talk About Creating Value

There’s a common piece of advice given out in life and business — if you want to make money, create value, then capture it.

But, as everyone knows, that’s easier said than done.

Of course, hard doesn’t mean impossible. That’s why, over the years, common methods for thinking about value have emerged. One of the most common here is the problem-solution framework.

For those who’ve never heard of the problem-solution framework before, the concept is rather simple. Identify a problem, and provide a solution. If you can do that, then people will flock to you. It’s just basic common sense.

Second, Let’s Talk About What Actually Does

We won’t delve into all the intricacies of the platform here. But before we move on to dissecting the significance of Kevin Harrington’s statement, we do need to at least understand the fundamentals of what does.

So let’s take a quick interlude to cover the basics. If you’re already familiar with the platform (millions already are), feel free to skip ahead. in a Nutshell: connects diners with restaurants. It provides restaurants with a comprehensive marketing platform. And it provides diners with discounted restaurant dining experiences. For Diners

How this looks in practice for a diner is pretty simple. By simply browsing through the platform, diners can locate dozens of restaurants in their location. Then, once they find something that appeals to them, they can then proceed to purchase a dining certificate at that restaurant at a steep discount.

Here’s one example offer: For Restaurants

As for how this looks for restaurants, that’s a bit more involved. But first, let’s just get one thing clear. is a lot more than a crude platform for promoting simple one-off discounts.

In reality, once we scratch the surface of the simple discount offers and user interface, what we find in is actually a sophisticated “Martech” (marketing tech) platform for restaurants.

For now, we’re simply going to gloss over what being a restaurant martech platform means. After all, we’re really here to discuss what Kevin Harrington saw in But, to give a brief overview, the Martech side of includes two key components.

Restaurant Marketing Component #1: The first of these is a remarketing tool. For those who don’t know, remarketing is basically what happens when you browse something on Amazon and suddenly see ads for it everywhere. provides a similarly powerful tool to restaurants, with the key difference being that its remarketing is conducted through email rather than online ads.

Restaurant Marketing Component #2: The second key component of the Martech offering is its affiliate marketing platform. Again, to use as an example, affiliate marketing is what drives the thousands of blogs and websites out there recommending products on to do so. If those blogs can successfully convince you to buy something on, Amazon rewards the affiliate with a cut of the sale. does the same with its affiliates.

What’s Any of This Got to Do With Kevin Harrington and

If you’ve been paying attention, there’s a good chance you’ve picked up on why that one innocuous phrase Kevin Harrington made means so much.

But just to make sure we’re all on the same page, let me spell it out for you.

Problem: Every restaurant owner wants more customers. But most marketing is difficult, expensive, and comes with zero guarantees.

Solution: Provide a zero-risk marketing platform that drives diners to their tables and only charges them for successful conversions.

And there you have it — the value-generating problem-solution statement for Except, there’s just one problem. We’re forgetting the back half of the Kevin Harrington statement. The part about customers getting what they want.

As a reminder, here’s Harrington’s key phrase once again: “[Restaurant] owners are getting the business they need, and customers get savings, and that’s what they want.”

If you break this statement down, there are actually two possible problems and two possible solutions hidden in there. The first, we already touched on.

As for the second problem-solution, here it is.

Problem: Most people would love to dine out more often, but not everyone can afford it.

Solution: Offer a way to dine out for less.

In a nutshell, has essentially hacked the value-generating equation in a way we rarely see. By effectively killing two birds with one stone, has tapped into two both sides of an absolutely massive market (we’re literally talking about hundreds of billions a year in the US alone, and trillions globally).

Guess there’s no surprise now why Kevin Harrington chose to partner with

Now Here’s Why Is Deeply Undervalued

By now, it’s pretty clear that has tapped into an extreme value-creating proposition. But if you cast your mind back to the start of the article, I also mentioned that is deeply undervalued.

Here’s why.

When RDE, Inc. (OTCQB: RSTN) acquired back in March 2020, the timing could not have been worse. After all, that was right about the time Covid-19 started decimating the restaurant trade, along with everything else.

Over the course of that year, the company traded for around the $1 a share mark, give or take. By 2021, that had picked up to about the $3 a share mark. As a reminder, the restaurant trade was still in a full-blown crisis at this stage, with many states still imposing harsh sanitary measures.

Fast forward to today, and RDE, Inc. is still trading at, you guessed it, around about the $3 a share mark. And that’s despite business more or less returning to normal, a full-blown cost of living crisis driving more consumers than ever to seek out discounted options, and a substantial growth in traffic to the platform (just last month alone, jumped 21 places in its category ranking on

And let’s not forget there are revenue figures to back this up (RDE, Inc. grew its annual revenues by almost 34% between 2021 and 2022).

In other words, in we find:

  • Extreme value creation by addressing two sides of a massive market at once.
  • A deeply undervalued company given the current lack of a full recovery in its post-Covid stock price.
  • An enduring cost of living crisis which has resulted in substantial growth in consumer demand for

Essentially, what we have is one of those rare opportunities to capture an undervalued asset at an opportune moment.

For more information on RED, Inc. and, visit:

  • The platform here.
  • The RDE, Inc. investor website here.
  • The RED, Inc. Yahoo Finance page here.

About offers marketing incentives for more than 20,000 restaurants across the United States, including multiple coupon options and is owned by RDE Holdings (OTCQB: RSTN)

Caviar Bar Seafood & Restaurant Earns Prestigious 2023 Wine Spectator Restaurant Award

 Caviar Bar Seafood & Restaurant has been honored for its outstanding wine program in Wine Spectator’s 2023 Restaurant Awards, which celebrate the world’s best restaurants for wine.

“In a time of technological innovation, restaurants offer the human experience diners are hungry for—listening to their customers and offering personalized experience,” said Marvin R. Shanken, Editor and Publisher, Wine Spectator. “This annual issue celebrates the places where wine is at the top of that conversation. I’m pleased to congratulate all 3,505 restaurants for their dedication to wine and wine-loving diners.”

“I have been with Caviar Bar since the beginning that we opened but I’ve been working with wine as a Sommelier for 23 years and in hospitality for 30 years. With my career, I love the engagement, the people that we meet, the experiences we get to create and the interaction,” says Brian Browning, Caviar Bar’s Wine Director. “Great wine should create conversation. A wine, regardless of its price, should enhance the food that is being served and provide a great experience for who you’re with and where you’re at. Good wine should be interesting, unique and spark conversation at the table.”

Launched in 1981, the Restaurant Awards represent the world’s only program focused exclusively on restaurant wine service. They are assigned on three levels: the Award of Excellence, the Best of Award of Excellence and the Grand Award, with 2,001; 1,411; and 93 winners this year in each respective category.

Caviar Bar has won the Best of Award of Excellence. Best of Award of Excellence recipients display excellent breadth across multiple wine-growing regions and/or significant vertical depth of top producers, along with superior presentation.

Wine Spectator’s special Restaurant Awards issue becomes available to readers July 11.

Follow the Restaurant Awards on Instagram (@wsrestaurantawards), with hashtag #WSRestaurantAward, and at, where all winners can be searched by location and sorted by attributes including name, proximity, award level, cuisine and pricing. Winners are also profiled in the free Restaurant Awards app, available for iPhone and iPad users.

About Wine Spectator
Wine Spectator is the world’s leading authority on wine. Anchored by Wine Spectator magazine, a print publication that reaches around 3 million readers worldwide, the brand also encompasses the Web’s most comprehensive wine site (, mobile platforms and a series of signature events. Wine Spectator examines the world of wine from the vineyard to the table, exploring wine’s role in contemporary culture and delivering expert reviews. Parent company M. Shanken Communications, Inc., also publishes Cigar Aficionado, Whisky Advocate, Market Watch, Shanken News Daily and Shanken’s Impact Newsletter.

About Caviar Bar Las Vegas
Caviar Bar Las Vegas, located in Resorts World Las Vegas, is a social dining venue, complete with a full-service bar and sit down tables, for guests to enjoy the delicacy of caviar that was once reserved as an indulgence for the privileged that was served on special occasions. Caviar Bar is a “Seafood + More” concept with dishes by Executive Chef/Owner Shaun Hergatt, who was raised in Australia and has earned and currently owns a Michelin star restaurant located in New York City.

In partnership, Caviar Bar Las Vegas is owned by the Slinin sisters, Suzanne and Karina, in which the two bring their business expertise for a welcoming yet fine dining experience to all visitors to indulge in Chef Shaun’s first West Coast restaurant and all it has to offer.

Caviar Bar Las Vegas is open daily, Sunday – Thursday from 5 p.m. – 9 p.m. and Friday and Saturday from 5 p.m. – 10 p.m. Follow Caviar Bar Las Vegas on Instagram, Facebook and TikTok.

Ava Rose Agency
Tyra Bell-Holland



  • Beverages
  • Food & Beverage
  • Hotels & Resorts
  • Restaurants
  • Tourism
  • Wine

New York Black Restaurant Week, Juneteenth

 New York Black Restaurant Week is back to celebrate Juneteenth again by continuing to support Black Owned Businesses, including Restaurants, Cafes, Desert Shops and more throughout Bronx, Brooklyn, Harlem, Long Island, Manhattan/New York City, Queens and Staten Island.

Why Juneteenth? Because it marks the day when federal troops arrived in Galveston, Texas in 1865 to take control of the state and ensure that all enslaved people be freed. The troops arrival came a full two and a half years after the signing of the Emancipation Proclamation. Juneteenth honors the end to slavery in the United States and is considered the longest-running. On June 17, 2021, it officially became a federal holiday.

New York Black Restaurant Week not only raises awareness about Black American Holidays, it’s also reminds the public to patronize Black Owned Food, Beverage and Desert establishments too.

New York Black Restaurant Week
Mechael Wright-Hodges



  • Food & Beverage

Hong Kong – FEHD orders Yuen Long restaurant to suspend business for 14 days

FEHD orders Yuen Long restaurant to suspend business for 14 days


     The Director of Food and Environmental Hygiene has ordered a restaurant in Yuen Long to suspend business for 14 days as the operator repeatedly breached the Food Business Regulation (FBR) by extending the business area illegally.


     The restaurant, located at Shop No.1 on the ground floor of Ho Wang Building, 11 Yu Wing Path, Yuen Long, was ordered to suspend business from today (November 6) to November 19.


     “In this July and August, two convictions for the above-mentioned breach were recorded against the restaurant. A total fine of $7,000 was levied by the court and 30 demerit points were registered against the licensee under the department’s demerit points system. The contraventions resulted in the 14-day licence suspension,” a spokesman for the Food and Environmental Hygiene Department (FEHD) said.


     The licensee of the restaurant had a record of two convictions for the same offence in March last year and May this year. A total fine of $4,700 was levied and 30 demerit points were also registered, leading to a licence suspension for seven days this July.


     The spokesman reminded the licensees of food premises to comply with the FBR or their licences could be suspended or cancelled.


     Licensed food premises are required to exhibit a sign, at a conspicuous place near the main entrance, indicating that the premises have been licensed. A list of licensed food premises is available on the FEHD’s website (

Best Restaurant Web Site to be Named by Web Marketing Association in 26th Annual WebAward Competition

 The Web Marketing Association is looking for the Best Restaurant Websites in the world as part of their 26th annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards defining competition that sets benchmarks for 96 industries, including restaurant web sites, based on the seven criteria of a successful Web site. The deadline for restaurant web sites to enter to be judged is May 31, 2022.

“Restaurant industry marketing has been truly transformed by the Internet,” said William Rice, President of the Web Marketing Association. “People have many choices when it comes to how to spend their dining dollars and often the first thing they turn to is a restaurant’s website. Having that aspect of your restaurant website reviewed is just one benefit of participating in the annual WebAward program. Being named an ‘award-winner’ can help with marketing as well.”

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the advertising category is judged against other advertising entries in its industry category and then against an overall standard of excellence.

Here are the past Best Restaurant WebAward winners:

2021 – WillowTree and Dairy Queen for DAIRY QUEEN


2019 – WSI for Downtown Joe’s Brewery and Restaurant

2018 – TMV Group for

2017 – Hooters for Hooters Website

2016 – Sabre Hospitality Solutions for Olivella Restaurant Website

2015 – DynamiX for Marlow’s Tavern

2014 – Gourmet Marketing for Agozar Cuban Bistro

2013 – SapientNitro for Bertucci’s Rebranding Campaign

2012 – LeapFrog Interactive / Texas Roadhouse for Texas Roadhouse Mobile App

2011 – The Zimmerman Agency for Bull & Bear Orlando

2010 – Empower MediaMarketing for Red Robin Restaurants Website Redesign

2009 – Xylem Digital for Famous Dave’s BBQ Web site

2008 – Design Lab for Four

2007 – Avatar New York for Mr. Broadway Kosher Restaurant

2006 – E-Site Marketing for Montage Studio

2005 – Apollo Interactive, Inc. for Johnny Rockets

2004 – NetSuccess for Mercy Wine Bar

2003 – Brann for Roy’s Hawaiian Fusion

All restaurant entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Restaurant wishing to be considered for the Best Restaurant Website can submit their website for consideration at Winners of a WebAward in the restaurant category will also receive:

· Handsome statue or certificate of achievement

· Increased visibility for their company

· Marketing opportunity to promote the company website to the media

· Links to your site from the highly ranked WebAward site to help SEO

· A highlight for your resume.

· Admiration of peers, friends and co-workers

The 2022 WebAwards are sponsored by the following leading organizations:, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the WebAwards

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.

Web Marketing Association

William Rice




  • Awards
  • Business
  • Communications & Marketing
  • Food & Beverage
  • Restaurants