Japan – Honda and SCSK Reach Basic Agreement on Software Development Partnership

Honda Motor Co., Ltd. today announced that it has reached a basic agreement on a software development partnership with SCSK Corporation (SCSK), a Japan-based IT solution and service provider.

In today’s automobile market, the popularization of electrified, automated and connected vehicles is accelerating, and the strong capability to develop software to accommodate such trends has become indispensable. Moreover, the importance of software development is further increasing, as product development based on the concept of “software-defined mobility,” in which software defines the value of hardware and services, is accelerating toward the realization of new value creation through next-generation mobility products and services.

In light of such automotive technology trends, Honda has signed a basic agreement to form a partnership with SCSK to establish a system and capability that will enable more seamless and speedy software development. Through this partnership, the two companies will bring together their respective strengths, namely Honda’s system control and safety control technologies and SCSK’s broad range of IT technologies, and maximize synergy among the engineers of the two companies. With that, the two companies will strive to develop highly-competitive, next-generation, software-defined mobility products and services. Moreover, both companies will leverage this partnership to continuously enhance their respective talent pool of software engineers.

Based on this partnership, SCSK is planning to increase the number of its IT engineers working with Honda to approximately 1,000 by 2030.

Through this partnership, the two companies will work together on software development in the following areas:
– Operating system (OS) for the next-generation electrical/electronic (E&E) architecture
– Electrified powertrains
– Advanced safety and automated driving
– IVI (In-vehicle infotainment)

Also, through this partnership, the two companies will explore possible collaboration in the following areas:

– Collaborative development:
Establishment of a “collaborative development office” where engineers from the two companies can interact more proactively while working together on various development projects.
– Development of software engineers:
Introduction/implementation of human resource development measures that leverage the strengths of both companies.
– Initiatives toward new value creation:
Joint development of new development processes and tools for software-defined mobility products and services.

About SCSK Corporation

Establishment: October 1969
Head Office Location: Toyosu Front, 3-2-20, Toyosu, Koto-ku, Tokyo, Japan
Representative: Takaaki Touma, Representative Director, President
Business: Providing a full line-up of IT services including consulting, system development and IT infrastructure development
Employees: 15,328 (as of March 31, 2023, Consolidated)

Copyright ©2023 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Reach for The Stars with the New LEGO Tales of The Space Age


The LEGO Group unveils a set bound to blast off the shelves the LEGO Ideas Tales of the Space Age set. Based on minimalistic expression of the romance of the universe, alongside having the same visual style as the classic posters from the 80s, the set colourfully expresses the tales of the space age with a retro graphic made from LEGO bricks.

The four-piece postcard sized set is vibrant and showcases an overarching story of a space shuttle, moon base, black hole, lunar eclipse, different star constellations and more. Additionally, it offers lots of flexibility in how it can be arranged, as each picture is physically independent of the others.

Designed by Poland based, LEGO fan designer Jan Woźnica who is an IT Professional when not building with LEGO bricks. Jan was inspired by the classic sci-fi posters and book covers when creating this design.

Product information:
Age: 18+
Price: $49.99 /   49.99 / 44.99
Pieces: 688
Product No.: 21340
Dimensions: 10.4cm x 14.7 cm (x4)
Available: 5th May for LEGO VIPs, 8th May for all
Link: www.lego.com/Space-Age

The LEGO Tales of the Space Age set is available from 5th May for LEGO VIPs and 8th May for all via LEGO Stores and www.lego.com/Space-Age priced at $49.99/49.99/44.99

Notes To Editors

About the LEGO Group
The LEGO Groups mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean Play Well. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

About the LEGO Ideas platform
LEGO Ideas offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits. Find out more at www.ideas.lego.com.

Reach the World to Honor the Endurance22 Expedition with the 2022 Cronkite Award Tonight

The Endurance22 expedition will receive Reach the World’s 2022 Cronkite Award for Excellence in Storytelling. Reach the World will present the award at its Annual Benefit in New York City tonight.

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NEW YORKJuly 20, 2022PRLog — The Endurance22 expedition will receive Reach the World’s 2022 Cronkite Award for Excellence in Storytelling. Reach the World will present the award at its Annual Benefit in New York City tonight, July 20, 2022.

The Endurance22 expedition, an initiative of the Falklands Maritime Heritage Trust, enabled tens of thousands of students around the globe to participate in the historic discovery of Sir Ernest Shackleton’s lost ship, Endurance. A global team of explorers set out to locate, survey and film the shipwreck in the Weddell Sea, Antarctica, in February 2022. They engaged students every step of the way through Reach the World’s virtual exchange program. The expedition’s commitment to storytelling and education made it possible for a new generation of students, including those in communities that may experience isolation or exclusion, to connect with Ernest Shackleton’s legacy of leadership, draw inspiration from world-class explorers and experience the Antarctic environment.

“From the day I founded Reach the World almost 25 years ago, it has been my mission to include all youth in the exciting, empowering narratives of explorers,” Reach the World’s Executive Director Heather Halstead said. “Walter Cronkite, a member of our founding Board, cared very deeply about this mission. No one would be more excited than Mr. Cronkite to honor the Endurance22 expedition this year.  Their commitment to storytelling guided every aspect of the expedition, leading not only to a truly historic discovery, but also to a spirit of inclusion that is unparalleled in the history of exploration.”

The Endurance22 expedition also embraced new forms of storytelling to reach audiences of all ages across the globe. Working with expedition media partners Little Dot Studios, History Hit and Consequential, the unfolding story of the expedition was shared in real time via TikTok, YouTube, Facebook, Instagram and podcast ‘Dan Snow’s History Hit,’ engaging millions of people. The media team also filmed for a premium, long-form documentary, which will air on Nat Geo and Disney+.

Donald Lamont, Chairman of the Falklands Maritime Heritage Trust, will accept the award on behalf of the Endurance22 expedition team during the event.

“I am both flattered and humbled by this nomination. And I am particularly delighted that it embraces those who played such important roles on board S A Agulhas II, including her Master and crew. I thank Reach the World and the members of its Board for this recognition of what we have achieved in a true spirit of cooperation.”

Mr. Lamont, together with John Shears, Expedition Leader, Nico Vincent, Expedition Sub-Sea Manager, and Natalie Hewit, Documentary Director, will participate in a fireside chat during the Reach the World 2022 Annual Benefit.

About Reach the World

For more than two decades, Reach the World (RTW) has been a leader in global learning and international virtual exchange. RTW makes the benefits of travel accessible to classrooms, inspiring students to become curious, confident and compassionate global citizens. RTW’s programs ensure that all people, in all communities, can access positive, personal global experiences.

Reach the World was honored to include Mr. Walter Cronkite as the Chairman of its Advisory Board until his death in 2009. As one of the world’s most esteemed journalists, Mr. Cronkite had a profound impact on the field of communications. RTW gives its Cronkite Award annually to recognize and honor individuals who are using the transformative power of communications to build an educated, compassionate, and globally competent citizenry.


Extreme Reach Acquires attikSpace, Expanding Physical & Digital Asset Management Capabilities for Marketers

Extreme Reach (ER), the global leader in creative logistics, announced the acquisition of attikSpace, the full-service media management company. The acquisition expands ER’s physical and digital asset management footprint, making it one of the largest archival media storage companies in the world.

ER will take over attikSpace’s asset management and broadcast distribution business, as well as the company’s physical storage space in Burbank, CA. Founders Mike Rizzotti and Fabian Sanchez will join the company as VP of Business Development, Creative Asset Management, and VP of Storage Operations, respectively. All of AttikSpace’s employees will join ER as well. Terms of the deal were not disclosed.

“This acquisition accelerates our efforts to transform asset management for the marketing ecosystem,” said Tim Conley, CEO of Extreme Reach. “In a world where brands and agencies are producing more content than ever before, a highly specialized and integrated physical and digital asset management solution is essential. The addition of attikSpace and its deeply experienced team advances the value we bring to the global advertising industry via our creative asset management solution that enables access to physical libraries seamlessly with digital assets.”

Founded in 2010 by two former broadcast distribution executives, attikSpace provides asset storage, media delivery and production services to more than 200 brands and agencies. All of the company’s current media delivery will be immediately moved through the ER platform, providing clients with a seamless experience.

“This is the perfect next chapter for all we’ve built over the last 10+ years at attikSpace,” said Rizzotti. “Joining forces with Extreme Reach brings expansive new benefits to our clients, especially in the areas of digital asset management and the integration of linear and digital delivery paths in one global platform.”

About Extreme Reach
Extreme Reach (ER) is the global leader in creative logistics. Its end-to-end technology platform moves creative at the speed of media, simplifying the activation and optimization of omnichannel campaigns for brands and agencies with unparalleled control, visibility and insights.

One global creative-to-media supply chain answers the challenges of a complex marketing landscape and an equally complicated infrastructure under the global advertising ecosystem. The company’s groundbreaking solution integrates all forms of linear TV and non-linear video workflow seamlessly with talent payments and rights management. Now, brands and agencies can optimize campaigns as fast as consumer consumption shifts across linear TV, CTV, OTT, addressable TV, mobile, desktop, and video-on-demand.

Extreme Reach connects brand content with consumers across media types and markets, fully illuminating the marketing supply chain for a clear view of creative usage, waste, performance and ROI.

With the acquisition of Adstream, Extreme Reach operates in 140 countries and 45 languages, with 1,100 team members serving 90 of the top 100 global advertisers and enabling $150 billion in video ad spend around the world. More than half a billion creative brand assets are managed in ER’s creative logistics platform.

BYD to Help Kyoto Reach Japan’s 2050 Carbon Neutral Goal

On February 24, BYD Japan Co., Ltd. (BYD), Keihan Bus Co., Ltd. (Keihan Bus) and also The Kansai Electric Power Co., Inc. (Kansai Electric Power) introduced a tripartite handle Kyoto, Japan, which will certainly see the 3 celebrations interact to assist the city attain Japan’s 2050 carbon nonpartisanship target as well as construct a carbon-free culture.

Beginning in 2021, Keihan Bus as well as Kansai Electric Power will certainly release the initial set of 4 BYD J6 buses on Kyoto’s renowned taking in the sights bus line (Kyoto Station – Shichijo Keihan-mae – Umekoji – Hotel Emion Kyoto), as component of a five-year demo procedure to additional advertise pure electrical public transport in Japan. In the very same spirit, this most current offer is not just an energetic action to the Japanese federal government’s objective of attaining Japan’s 2050 carbon nonpartisanship target for a carbon-free culture, yet additionally an initiative to attain the Ministry of Economy, Trade and also Industry’s strategy to outlaw the sale of brand-new gasoline-powered automobiles in the mid-2030 s.

Operating buses in this world-renowned visitor location, Keihan Bus has actually constantly supplied crucial traveling assistance for the tourist sector in Kyoto.

Since BYD’s K9 buses very first started running Kyoto in 2015 as well as effectively opened up the Japanese market, the brand name’s buses have actually gone on to get in Okinawa, Fukushima, Iwate, Yamanashi, Tokyo, as well as Nagasaki, as well as numerous various other locations in Japan over the previous 6 years.