Content Creators to Play Vital Role in Accelerating Web3 Adoption, Thanks to BULLZ and Brain Cream

May 2, 2023 | Business

BULLZ, a leading Web3 social platform with a rapidly growing user base of more than 60k+ creators, has joined forces with Brain Cream, a cutting-edge Web3 growth agency specializing in providing go-to-market guidance for upcoming projects. This strategic partnership aims to foster greater collaboration by connecting Brain Cream’s impressive portfolio of clients with BULLZ’s extensive creator network, as well as introducing Brain Cream’s network of more than 400+ KOLs to BULLZ’s Web3 MarTech tools for monetizing content.

BULLZ is a leading Web3 social platform that empowers creators to get rewarded for video recommendations about Web3, blockchain, NFTs, DeFi, and DAO projects. Successful campaigns have already been run with brands including Monkey League, Youmeme, Safe ZK, and 8 Finance, just to name a few.

Since its launch in late 2021, the platform has accumulated more than 96k+ videos. Each video is peer-reviewed on average by more than 400+ authenticators, who act like content nodes to bring trust into content. The platform’s integrated WOM Protocol automatically rewards creators for their content and authenticators for their peer-review.

Brain Cream will help its clients plan and develop dedicated marketing campaigns to launch onto the BULLZ app using the BULLZ Campaign Manager. Creators can then discover the projects, see the details and decide whether to support them by creating a video in order to earn rewards. Using the BULLZ Agent feature Brain Cream will also refer and onboard its own creative network onto the BULLZ app.

Brain Cream is a leading Web3 agency guiding various AI powered, GameFi, and DeFi projects with build-to-market strategy, and having access to over 600+ VCs, 400+ Tier-1 & Tier-2 KOLs, launchpads (e.g. Seedify, DAO Maker, Enjinstarter, BullPerks, Equinox, etc.) including various incubators and solution providers all focused on scaling its Web3 based clients. With a team of experienced developers and industry experts, Brain Cream is at the forefront of blockchain innovation, constantly exploring new use cases and applications. Its services include: project packaging, legal guidance, tech audit support, marketing, tokenomics, and fundraising. Its innovative approach to project development has earned it a reputation as a trusted partner in the Web3 ecosystem.

This partnership marks another great milestone for BULLZ as it continues to expand the Web3 content creator network and provide value to its users. In addition it’s an opportunity for both companies, as well as Brain Cream’s clients, to drive the growth of the Web3 ecosystem forward by leveraging the BULLZ Campaign Manager to launch content campaigns to reach, engage and onboard more Web3 users.

Co-Founder of Brain Cream, Sergei Rusak, said: “At Brain Cream, we’re always looking for innovative ways to accelerate the adoption of our clients. We know that content creators play a crucial role in driving communication, awareness and education of Web3 technology. Our partnership with BULLZ is a great addition to our solutions network to launch campaigns and shape the future of Web3 storytelling.”

Melanie Mohr, CEO & Founder of BULLZ, said: “We believe that collaboration is key to advancing the Web3 ecosystem. Our partnership with Brain Cream is a great opportunity to expand the creator network with Brain Cream’s amazing KOL network, as well as onboard more Web3 projects to utilize creator-driven marketing. We’re excited to see what we can achieve together in terms of community growth and adoption.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM: https://womprotocol.io

About BULLZ

BULLZ is a dedicated platform for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “create to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ: https://bullz.com

About Brain Cream

Brain Cream is a leading Web3 agency that provides comprehensive solutions for Web3 projects, including project packaging, legal guidance, tech audit support, marketing, tokenomics, and fundraising. With a commitment to accelerating the adoption of blockchain technology, Brain Cream leverages its extensive network of over 600+ VCs, 400+ KOLs, 20+ Launchpads, 30+ solution providers, and 10+ incubators to provide clients with unparalleled access to resources and expertise. For more information about Brain Cream: https://braincream.io/

Next-Generation AI Content Creation Platform That Aims to Save Time

May 2, 2023 | Business

Vilnius, Lithuania, 15th April 2023, ZEX PR WIRE, eniAI, a visual and textual content creation platform, has released an update, allowing users to utilize more than 14 different artificial intelligence technologies. Individuals and businesses can save time and streamline their content creation process with ease. The platform uses next-generation artificial intelligence technology to generate high-quality visual and textual content quickly and efficiently.

“Our goal with eniAI is to help businesses save time and resources while creating high-quality, 100% ready-to-publish content that resonates with their target audience,” — eniAI team.

eniAI offers a range of features to make content creation fast and easy, including an intuitive interface, customizable pre-made templates, and an extensive learning hub. Users can also take advantage of the platform’s AI-powered content suggestions, which help them generate ideas for their next blog post, build social media content strategies and get lists of top-performing SEO keywords.

“We believe that eniAI is the future of content creation. Our platform is designed to help businesses stay ahead of the curve by creating content that resonates with their target audience and drives results.” — eniAI team.

Learn more about eniAI visual and textual content creation platform and start your free trial with up to 1,500 words and 10 images.

Axel Springer Content Now Available on the Bloomberg Terminal

Mar 21, 2023 | Business

Media cooperation for long-term content syndication including INSIDER, WELT and BILD

WEBWIRE –

Axel Springer and Bloomberg announced today that Axel Springers international news media brands, including INSIDER, WELT and BILDwill deliver news content on the Bloomberg Terminal, with a framework in place for other Axel Springer news media brands to be added in the future. This collaboration extends and deepens the existing, decade-long cooperation between WELT and Bloomberg, as well as Insider and Bloomberg.

At Axel Springer, about 3,400 journalists across diverse media brands work with commitment and passion to inform people and empower them to make decisions. Bloomberg Terminal customers can now access news from Insider, the popular global news brand that covers the stories that matter most to enterprising people, from business and technology to travel and lifestyle. Also included is one of Europes leading multimedia brands WELT, which reports on major topics with in-depth commentary and from a multitude of perspectives. Bloomberg Terminal users can now also access content from one of Europes biggest media brands, BILD, with a wealth of exclusive reports that keep its readers informed in a clear, concise style.

Peter Wrtenberger, Executive Vice President of Axel Springer: Decision-makers all over the world rely on Bloomberg for relevant news and unique insights. Were thrilled to see our news brands contributing with engaging stories, extensive journalistic research, and sharp analyses in this long-term relationship.

Mark Flatman, Global Head of Core Product at Bloomberg: Bloomberg customers need a broad range of real-time news and information sources to gain the valuable insights that help inform business decisions and investment strategies. To help our clients meet this challenge, we remain focused on expanding their access to global news sources like Axel Springers media brands.

About Axel Springer
Axel Springer is a media and technology company and active in more than 40 countries. By providing information across its diverse media brands (among others BILD, WELT, INSIDER, POLITICO) and classifieds portals (StepStone Group and AVIV Group) Axel Springer empowers people to make free decisions for their lives.

Axel Springer has successfully transformed itself from a traditional print media company to Europes leading digital publisher. The companys next goal is to become the global market leader in digital content and digital classifieds through accelerated growth. Axel Springer is headquartered in Berlin and employs more than 18,000 people worldwide.

About Bloomberg
Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency, efficiency, and fairness to markets. The company helps connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration.

For more information, visitBloomberg.com/company

How Content Marketing Can Support Thought Leadership

Mar 14, 2023 | Business

 Recently, it seems that content marketing and thought leadership have been competing for airspace in the marketing industry. These concepts may seem similar at face value but differ in their fundamental approach to content.

Instead of fuelling this competition, content marketing agency ELV Agency is showing how to use content marketing to one’s advantage in thought leadership content strategy.

But first, let’s look at what makes content marketing and thought leadership so different.

Content Marketing vs. Thought Leadership

Content marketing has been around since the boom of the information age, which took place in the early 2000s. Although it’s been around for so long, it’s only recently become more mainstream.

When people think of a content marketing strategy, they usually refer to the creation and distribution of valuable content that helps to drive business growth.

Thought leadership’s purpose is similar, but it goes beyond sales. Instead, this type of content focuses on sharing relevant content, knowledge, industry insights, and expertise with others. Sure, thought leadership can also promote a brand’s products or services, but its purpose differs from content creation.

The main differences can be seen in the following aspects:

1) Purpose
Content marketing communicates with potential and existing customers about new products or the brand’s strategy.

Thought leadership marketing strives to equip the target audience with relevant information that can help them solve problems in their business or the industry they are in, all while being backed by the brand’s ideals and goals.

2) Audience
Content marketing targets a specific audience with an established goal, such as promotional education or brand awareness.

A thought leader is a respected industry expert whose opinion is valued. Thus, the content driven by a thought leader can often attract a large following.

3) Format
Given its target of reaching people quickly and effectively, marketing content tends to be short and concise. The format ranges from blog posts to listicles to promotional videos.

Thought leadership content, on the other hand, is usually more extensive and longer, given that its objective is to inform, educate, and inspire. Examples include data storytelling, case studies, industry opinion, analysis, and interviews with top thought leaders.

4) Distribution
Content marketing is mostly about distribution, with special SEO and social media tools employed to ensure the maximum number of readers are reached.

For thought leadership, however, the target is specific to a certain audience and is distributed directly to that audience through newsletters, educational content, and high-profile websites.

Understand the differences for more success

When clients know how to use the differences between content marketing and thought leadership to their advantage, it will help them strategize better for their brand.

ELV Agency helps clients define or redefine their content strategy to make the best of both worlds. Read on to find out more.

Where the Two Concepts Intersect: Best Practices

Both content marketing and thought leadership have one main goal in common: effective content distribution.

Unique content marketing may enable clients to stand out from the competition. Well, so can thought leadership. And one aspect can drive traffic to the other.

For example, perhaps there’s a common problem facing a particular industry. Clients could have an industry expert or even the business owner as the business leader and write a blog about it, with advice on how to solve the problem.

This solution translates to brand helpfulness and brand trust, a key aspect of building an effective thought leadership strategy.

Once brand helpfulness has been established, the target audience will then look to the products or services mentioned to solve their issues because there is already a relationship of trust.

And the easiest way for them to find said products or services is through content marketing efforts.

Conclusion

As highlighted above, clients and business owners can create an effective thought leadership strategy by applying the best content marketing practices to their advantage.

Remember to set clear goals and specifically before brainstorming, executing, and distributing content. After that, see what competitors in similar businesses are doing and measure the results.

And this is where ELV Agency can help clients set up a variety of content to increase brand awareness.

Want More?
To learn about ELV Agency’s executive marketing offerings, contact www.elv.agency

ELV Agency
Marie LeBlanc
312-235-1220
elv.agency

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Hong Kong – Content Development Scheme for Streaming Platforms opens for application

Mar 13, 2023 | International

Content Development Scheme for Streaming Platforms opens for application

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The following is issued on behalf of the Hong Kong Film Development Council:
 
     The Content Development Scheme for Streaming Platforms under the Film Development Fund is open for application from today (March 13) to June 12. The Scheme aims to nurture cross-sectoral production teams and expand new distribution markets for the Hong Kong film industry by producing high-quality streaming platform content.
      
     The Chairman of the Hong Kong Film Development Council, Dr Wilfred Wong, said, “The Scheme provides subsidies for local teams to develop scripts and produce pilots for streaming platform content. We hope that through participation in the Scheme, participating teams would be able to develop an acumen to create, produce and market cinematic content from an international perspective, creating a new market for Hong Kong content.”
      
     The Scheme will be conducted through a competition to recruit participating teams to develop content of mini-series for broadcasting on streaming platforms. Shortlisted teams will enter phase two of the competition and each will receive $0.6 million to $1.2 million as script development fee for developing the full scripts of the entire mini-series. Subject to the quality of the proposals, not more than four teams will be selected to enter phase three, with each receiving $4.5 million to produce the first or first two episodes of the series as pilot episodes. Together with the script development fee, each final winning team will be awarded a total of up to $5.7 million.
      
     Details of the Scheme and the application form are available on the website of the Hong Kong Film Development Council (www.fdc.gov.hk/en/scs).