Media cooperation for long-term content syndication including INSIDER, WELT and BILD
WEBWIRE – Tuesday, March 21, 2023
Axel Springer and Bloomberg announced today that Axel Springers international news media brands, including INSIDER, WELT and BILDwill deliver news content on the Bloomberg Terminal, with a framework in place for other Axel Springer news media brands to be added in the future. This collaboration extends and deepens the existing, decade-long cooperation between WELT and Bloomberg, as well as Insider and Bloomberg.
At Axel Springer, about 3,400 journalists across diverse media brands work with commitment and passion to inform people and empower them to make decisions. Bloomberg Terminal customers can now access news from Insider, the popular global news brand that covers the stories that matter most to enterprising people, from business and technology to travel and lifestyle. Also included is one of Europes leading multimedia brands WELT, which reports on major topics with in-depth commentary and from a multitude of perspectives. Bloomberg Terminal users can now also access content from one of Europes biggest media brands, BILD, with a wealth of exclusive reports that keep its readers informed in a clear, concise style.
Peter Wrtenberger, Executive Vice President of Axel Springer: Decision-makers all over the world rely on Bloomberg for relevant news and unique insights. Were thrilled to see our news brands contributing with engaging stories, extensive journalistic research, and sharp analyses in this long-term relationship.
Mark Flatman, Global Head of Core Product at Bloomberg: Bloomberg customers need a broad range of real-time news and information sources to gain the valuable insights that help inform business decisions and investment strategies. To help our clients meet this challenge, we remain focused on expanding their access to global news sources like Axel Springers media brands.
About Axel Springer
Axel Springer is a media and technology company and active in more than 40 countries. By providing information across its diverse media brands (among others BILD, WELT, INSIDER, POLITICO) and classifieds portals (StepStone Group and AVIV Group) Axel Springer empowers people to make free decisions for their lives.
Axel Springer has successfully transformed itself from a traditional print media company to Europes leading digital publisher. The companys next goal is to become the global market leader in digital content and digital classifieds through accelerated growth. Axel Springer is headquartered in Berlin and employs more than 18,000 people worldwide.
Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency, efficiency, and fairness to markets. The company helps connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration.
For more information, visitBloomberg.com/company