Apple teams up with Boys & Girls Clubs of America to bring new coding opportunities to young learners across the country



In celebration of Computer Science Education Week, Apple and Boys & Girls Clubs of America today launched a new program that will bring coding to Boys & Girls Clubs in more than a dozen US cities. This new collaboration will bring coding with Swift to tens of thousands of students across the country, building on Apple’s existing partnership with Boys & Girls Clubs of America through the company’s Community Education Initiative in support of its Racial Equity and Justice Initiative.

Using iPad and Apple’s free Everyone Can Code curriculum — and with ongoing professional support from Apple educators — kids and teens at local Boys & Girls Clubs will integrate coding into their programming, giving students the opportunity to create and collaborate on the basics of app design and development, with an emphasis on critical thinking and creative problem-solving.


“At Apple, we believe education is a force for equity, and that all learners should have the opportunity to explore and develop coding skills for their future,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives. “Together with the Boys & Girls Clubs of America, we’ve already introduced thousands of students to innovative technology experiences, and we are thrilled to expand our partnership to bring coding with Swift to even more communities across the country.”


“Boys & Girls Clubs of America is committed to helping youth reach their full potential, which includes equipping young people with critical thinking and problem-solving skills that will serve them for years to come,” said Jim Clark, Boys & Girls Clubs of America’s president and CEO. “We are thrilled to partner with Apple to enhance Club programming with innovative and educational coding activities that will build kids’ and teens’ engagement and opportunity in technology.”


The program will initially launch in 10 new regions, including Atlanta; Austin, Texas; metro D.C.; Miami-Dade County, Florida; Wake County, North Carolina; and Silicon Valley, with the goal of expanding coding opportunities to clubs nationwide. Programming has already launched in Atlantic City, New Jersey; Chicago; Detroit; Nashville, Tennessee; and Newark, New Jersey, where engagement will continue to expand.


In New Jersey, Boys & Girls Club of Atlantic City opened a Design Lab and a STEAM Lab last year to support creativity, coding, and career development programming — and the Club is opening a second STEAM Lab in January to create additional opportunities for young learners. The labs are equipped with iPad and Mac computers, and curricula incorporate Everyone Can Code, Everyone Can Create, and Develop in Swift. To prepare its students for future academic and professional pursuits, the Club is also launching a new STEAM preapprenticeship program that will teach students the foundations of working on iPad and Mac, eventually giving them the tools to seek a formal App Development with Swift certification.


“Working with Apple this past year has been transformative for our students, who have had the opportunity to explore entirely new ways of thinking, creating, and pursuing their passions,” said Stephanie Koch, Boys & Girls Club of Atlantic City’s CEO. “The young people we work with are the future of Atlantic City, and we’re proud to partner with Apple to help them gain new skills to grow as learners and prepare for jobs in the 21st-century economy.”


In Detroit, Apple helped support Boys & Girls Clubs of Southeastern Michigan’s summer Code to Career coding course and app challenge. The program brought together young adults ages 18 to 24 to learn the foundations of human interface design and the Swift coding language, using Apple’s Everyone Can Code curriculum. Students worked in small groups to create app prototypes designed to solve a challenge within the community — including fashion sustainability, using hip-hop to build a sense of community, and improving city mobility. The club is now expanding this work further, bringing new devices and coding programming to its 11 locations across Greater Detroit.


Today’s announcement builds on a 2020 initiative through which Apple donated 2,500 devices to Boys & Girls Clubs of America locations in Alabama; Arizona; California; Connecticut; Georgia; Idaho; Illinois; Louisiana; Massachusetts, Michigan; Minnesota; New Jersey; New York; Ohio; Oregon; Pennsylvania; Tennessee; Texas; Washington, D.C.; and Wisconsin.

Apple News expands local news offerings

Apple News will now offer its local news experience in three additional cities in the US: Charlotte, Miami, and Washington, D.C. Each experience is curated by Apple News editors and features coverage of topics that are important to local communities, from restaurant openings and real estate trends to big policy decisions. Local news offerings in Apple News provide readers with access to top publications, including Axios Charlotte, the Charlotte Observer, Eater Miami, the Miami Herald, DCist, Washingtonian, the Washington Post, and more.

“At Apple News, we know that access to trusted local news is critical for communities, and an important resource for a national audience as well,” said Lauren Kern, editor-in-chief of Apple News. “We are committed to working with local publishers across the country to support their journalism and offer our users local coverage in the cities and regions they care about.”

Apple News first introduced curated local news experiences for the Bay Area, Houston, Los Angeles, New York, and San Francisco in 2020, and earlier this year, added offerings for Sacramento, San Antonio, and San Diego. Apple News plans to expand its local news feature to additional cities and regions over time to highlight the work of local publishers to the millions of readers across the country who use Apple News each day. Every Thursday, Apple News editors curate a “Read Local” collection of the best stories that week from local publications, available to all News users right in the Today feed of the News app.

About Apple News

Apple believes access to trusted news and information is vital, and supporting the future of the publishing industry is essential. Apple News delivers quality journalism from a variety of top publications, coverage of top news stories curated by Apple News editors, plus personalized news experiences for a growing number of cities and regions, including the Bay Area, Charlotte, Houston, Los Angeles, Miami, New York, Sacramento, San Antonio, San Diego, San Francisco, and Washington, D.C. Apple News+ provides subscribers unlimited access to hundreds of the world’s best magazines and newspapers — from The Wall Street Journal, to People, The New Yorker, and National Geographic — and a catalog of professionally narrated audio stories so subscribers can enjoy some of the best stories hands-free. Apple News is available in the US, UK, Canada, and Australia and is the most used news app in these countries. More information is available at apple.com/apple-news.

– Apple unveils new resources for elementary school coding and inclusive app design

Apple is unveiling new resources for elementary school students and educators, including a new activity guide, Everyone Can Code Early Learners, that extends its coding curriculum resources from kindergarten to college. Educators can also try Apple’s new one-hour Inclusive App Design activity to introduce students to the world of coding and app development. In addition, updates to the popular Schoolwork app include support for exit tickets and enable educators to use the app on their personal devices.

“Coding and app design are essential literacies — these skills help students think critically and creatively, regardless of whether they go on to be app developers,” said Susan Prescott, Apple’s vice president of Education and Enterprise Marketing. “Apple now offers coding resources for learners from kindergarten to college, and challenges them to design amazing apps that are inclusive and accessible to users. Our resources and support for educators are designed to prepare students to be the innovators of tomorrow, whether they’re just getting started or ready to build their first apps.”

Apple’s instructional designers work alongside educators to support teaching and learning with Swift, Apple’s powerful, open-source programming language used by professional developers to build the world’s most popular apps. As a supplemental new activity guide to Apple’s Everyone Can Code curriculum and the Swift Playgrounds app, Everyone Can Code Early Learners helps educators and families introduce coding to students in their early years, when learners are first developing computational thinking skills. Through engaging and often off-screen activities, learners in kindergarten through third grade will discuss, discover, and play to build a foundation in core coding concepts through subjects that include science, art, music, and physical education. For example, a lesson on coding commands is taught through dance moves, and an activity on functions asks students to discuss calming techniques step by step, connecting to social emotional learning.

“Learning the fundamentals of coding at a young age helps students listen, communicate, and think in new ways — and it improves students’ confidence,” said Leticia Batista, Ed.D., a dual-language kindergarten teacher at McKinna Elementary School in Oxnard, California. “Code brings students onto equal ground, no matter what language they speak at home, and helps build a strong community of problem solvers. I’m looking forward to introducing my students to Swift with the engaging, age-appropriate arts and movement activities in Everyone Can Code Early Learners.”

During Europe Code Week, October 9-24, and through Computer Science Education Week, December 6-12, Apple is encouraging educators and their students to participate in an introductory Inclusive App Design activity. This new lesson from Apple helps educators guide students through a one-hour session to turn their ideas into apps with inclusion and accessibility in mind. The app design process helps students identify problems they care about, and then plan, prototype, and code creative solutions. It helps students think critically about how to build apps that are inclusive for all and prepares them to be the innovators of tomorrow.

In addition, new updates coming to the Schoolwork app add support for a popular educator survey tool called exit tickets. Exit tickets are a quick way for teachers to check in with students during or after class, using easy-to-create questions to gauge student comprehension, reactions, or engagement. New enhancements to the Schoolwork setup experience give teachers the ability to create Schoolwork accounts for students with little to no IT involvement.

Everyone Can Code Early Learners is available today as a free download for families and educators on apple.com. In celebration of Europe Code Week, the guide is launching in English, Dutch, French, German, Italian, Norwegian, Spanish, and Swedish, with additional languages to follow. The Inclusive App Design activity is available now in the Apple Teacher Learning Center. The Schoolwork app is available in beta through AppleSeed for IT.

Apple acquires classical music streaming service Primephonic

pple today announced it has acquired Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimized for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings. 

With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content. In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits. 

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.” 

“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, Primephonic’s co-founder and CEO. “Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.” 

“Primephonic was founded to ensure that classical music will stay relevant for future generations,” said Gordon P. Getty, a major shareholder of Primephonic. “Primephonic and Apple together can realize that mission and take classical to a worldwide audience.” Primephonic is no longer available for new subscribers and will be taken offline beginning September 7. Apple Music plans to launch a dedicated classical music app next year combining Primephonic’s classical user interface that fans have grown to love with more added features. In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classical albums, all in Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music’s Spatial Audio, with new albums added regularly. 

About Apple

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple introduces the News Partner Program

Apple today introduced the News Partner Program, a new slate of initiatives to expand Apple’s work with and support for journalism. The News Partner Program aims to ensure Apple News customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability and advancing efforts to further media literacy and diversity in news coverage and newsrooms. 

The News Partner Program is designed for subscription news publications that provide their content to Apple News in Apple News Format (ANF). ANF enables an exceptional reading experience on Apple News and unlocks the full benefit of the platform for publishers, and empowers publishers to create brand-forward stories, immersive issues, and audio stories, with designs that scale seamlessly across Apple devices. ANF also supports advertising, and publishers keep 100 percent of the revenue from advertising they sell within Apple News. To support publishers who optimize more of their content in ANF, Apple News is offering a commission rate of 15 percent on qualifying in-app purchase subscriptions from day one.

“Providing Apple News customers with access to trusted information from our publishing partners has been our priority from day one,” said Eddy Cue, Apple’s senior vice president of Services. “For more than a decade, Apple has offered our customers many ways to access and enjoy news content across our products and services. We have hundreds of news apps from dozens of countries around the world available in the App Store, and created Apple News Format to offer publishers a tool to showcase their content and provide a great experience for millions of Apple News users.” 

Publishers may apply for the News Partner Program beginning today. Eligibility and Requirements

  • Participants must maintain a robust Apple News channel in Australia, Canada, the United States, and the United Kingdom, and publish all content to that channel in ANF. For publishers based outside of these regions and who do not publish in ANF, they must share content via an RSS feed as permitted by their rights.
  • The primary function of a publisher app must be to deliver original, professionally authored news content.
  • Publishers’ apps must be available on the App Store and allow users to purchase auto-renewable subscriptions through Apple’s in-app purchase system.
  • Publishers must agree to a separate addendum to the Apple Developer Program License Agreement. The News Publisher Program is available to Apple Developer Program members globally.

 Publishers can learn more about and apply for the News Partner Program at developer.apple.com/programs/news-partner. 

Apple is also announcing a recommitment of support to three leading nonprofit organizations — Common Sense Media, the News Literacy Project, and Osservatorio Permanente Giovani-Editori — that offer nonpartisan, independent media literacy programs. Apple has been supporting the work of these organizations over the past two years as part of ongoing efforts to empower young people with critical thinking skills. 

The News Partner Program will also support, fund, and collaborate with additional leading organizations globally that educate news consumers on media literacy and further efforts to diversify news coverage and newsrooms. Specific projects the News Partner Program will support will be announced at a later date, and will represent organizations doing critical and impactful work on these issues. 

About Apple

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.