Vietnam launch: �koda Auto celebrates key internationalisation milestone
– koda Auto celebrated its market entry in Vietnam with a special event, co-hosted with local distribution and production partner Thanh Cong Group (TC Group)
– Sales of imported vehicles will begin on 25th September in Hanoi at kodas first dealership in the nation; local CKD production will start in 2024
– Vietnam has the highest growth potential in the region and is the companys strategic gateway to ASEAN and the broader Indo-Pacific region
Mlad Boleslav/Hanoi – WEBWIRE – Monday, September 25, 2023
koda Auto has taken an important step in its internationalisation strategy today with its entry into the Vietnamese market. A celebratory event took place with representatives of the Vietnamese and Czech governments alongside kodas local distribution and production partner, TC Group. koda Auto projects a rapid expansion of the dealer network to as many as 30 partners and an annual sales potential of over 40,000 units beyond 2030. The first models, starting with the Karoq and Kodiaq, will be imported from Europe. Local CKD production, planned to start next year, aims to leverage synergies due to the countrys proximity to India. koda views Vietnam as a gateway to the promising ASEAN region.
We are excited to engage with Vietnams dynamic economy and a new group of customers in this fast-growing market. This is also the next step in our accelerating internationalisation strategy, strengthening our brand in the ASEAN region and intensifying the synergies between our two key markets of India and Europe. During the preparations, it has been clear that in TC Group we have an excellent partner for the production and sale of our attractive model portfolio. I look forward to starting a successful future together.
Klaus Zellmer, koda Auto CEO
Today marks an important milestone in the history of Skoda Auto. By entering the Vietnamese market, we are further strengthening our position in the global automotive industry. We have a clear strategy, ambitious targets, and a strong local partner in TC Motor. Our medium-term plan is to engage around 30 local contractual partners, assemble around 30,000 cars from CKD kits, and realise a sales potential of more over 40,000 vehicles annually beyond 2030. This move solidifies kodas commitment to serving our Vietnamese customers and becoming an important presence in the local market.
Martin Jahn, koda Auto Board Member for Sales and Marketing
koda Auto celebrates market launch with celebratory event, plans to expand dealer network
The Czech car manufacturer presented the Kvasiny-produced SUV model series Karoq and Kodiaq, which will be the first models available on the local market. Customers can purchase these at the first koda showroom in Hanoi from 25 September onwards. Additional showrooms in central and south Vietnam are in the pipeline. The goal is to expand the dealer network to 20 koda dealerships by 2025 and 30 by 2028.
First models imported from Europe in 2023, start of local CKD production in 2024
koda has a well-defined roadmap for the Vietnamese market, with plans to expand its model portfolio in response to customer preferences. The Octavia and Superb models are slated for importation to Vietnam in the medium term. Additionally, the all-electric Enyaq family is being introduced to cater to the growing demand for electric vehicles among Vietnamese consumers.
Starting in the second half of 2024, koda will be tapping into significant regional synergies. By then, the first Kushaq vehicles will have been exported from the Pune facility in India to Vietnam for assembly from CKD (Completely Knocked Down) kits, with the Slavia set to follow in 2025. Construction of a production line at the Viet Hung Industrial Park in Quang Ninh province by kodas local partner TC Group is already underway. Based on market trends, there are ambitions to ramp up production, potentially assembling as many as 27,000 vehicles annually after 2027.
High growth potential and projected annual deliveries of over 40,000 units beyond 2030
The automotive market in Vietnam is exceptionally dynamic. At present, Vietnam is the fourth strongest automotive market in Southeast Asia. Moreover, with only 38 vehicles per 1,000 inhabitants in a population of roughly 100 million people and given the anticipated national economic growth, Vietnam is emerging as the country with the highest growth potential in the region. The brand foresees annual sales of 30,000 units in the medium term, with that figure rising to more than 40,000 units after 2030. The capacity at the Viet Hung Industrial Park, where the TC Group-owned plant is located, could be used in the future to expand production with a view to potentially exporting koda models across the entire ASEAN region.
EPI has appointed USDC Technology as its Vietnam partner for the TIA-942 audit and certification program. This strategic partnership represents a significant leap forward for the Vietnam data center industry. USDC Technology will take advantage of EPI’s international expertise to help Vietnam data centers design and build facilities that meet the highest quality based on the TIA-942 standard. TIA-942 is the most complete data center standard in the world. TIA-942 covers the nine essential elements for a 24/7 mission-critical infrastructure. It’s unique for having an official accreditation certification scheme, where EPI is the prestigious Gold Leader and a trusted Global Certification Authority. The EPI-USDC partnership will nurture and accelerate the growth of the Vietnam data center industry. It will enable data centers to meet the international standard requirements from the very beginning – at the design stage. This proactive approach guarantees the highest quality and reliability of a data center infrastructure, right from the outset. The implications of this partnership are profound and far-reaching. First and foremost, it positions Vietnam as a competitive player in the global data center landscape. With data centers designed to meet international standards, Vietnam becomes an attractive destination for global customers, knowing that the data centers meet the same rigorous standards they expect in leading world-class data centers. Vietnam’s data center industry will become appealing to global investors who demand high-quality, reliable infrastructure. This partnership sends a clear signal to the investment community that Vietnam is not just open for business, but it is dedicated to providing world-class data center facilities. It also ensures that Vietnam’s data center industry is well-prepared for the future. As data processing requirements continue to grow, conformance to international standards becomes a competitive advantage. Vietnam’s data centers will not only meet the needs of today but will remain adaptable and scalable to accommodate the ever-evolving demands of the digital age. Edward van Leent, Chairman and CEO of EPI Group of companies commented, “Our partnership with USDC Technology marks a significant milestone in advancing the standards of data centers in Vietnam. By ensuring that data centers in Vietnam are designed and built to meet the TIA-942 standard, the partnership guarantees alignment with international standards. This will not only attract global customers and investors but also position Vietnam as a hub for cutting-edge, world-class data infrastructure. With this collaboration, Vietnam’s data center industry is not just looking to meet standards; it’s building a reputation for excellence and reliability in the digital era.” USDC Technology will facilitate the introduction of EPI’s comprehensive data center certification portfolio, encompassing certifications for facilities (TIA-942, ISO 22237, EN50600) and data center operations (DCOS), within Vietnam, Cambodia and Myanmar. This strategic alliance is poised to equip data center operators with the requisite tools and knowledge to ensure optimal performance, security, and efficiency. Mr. Hai Nguyen, CEO of USDC Technology, emphasized, “We are excited to partner with EPI and introduce their world-class data center certifications to clients from Vietnam, Cambodia and Myanmar. This collaboration perfectly aligns with our commitment to deliver cutting-edge Data Center consulting services and sets new benchmarks for quality and excellence in our industry and country.” About EPI EPI’s reputation has been built on delivering high-quality technical expertise with a continuous drive for excellence and innovation. Always on the leading edge, EPI has released many world-first innovations including the IT and Data Center Framework®, DCCF® (Data Center Competence Framework®), Data Center and IT Career Planning Tools, Data Center and IT Training Frameworks, DCOS®, and CRUR®. EPI is the world’s largest provider of accredited data center training, and the leading Certification Body for data centers for ANSI/TIA-942 and DCOS® conformity audit and certification services. More information visit our website- epi-ap.com About USDC Our core services including Data Center Consultant/Design, we offer end-to-end services, from consultancy to implementation, deployment, maintenance, and operation, ensuring cutting-edge data center solutions; Data Center as a Service (DCaaS); Cloud Computing; and ICT Trading. At USDC Tech, we prioritize keeping your data secure and your applications running smoothly. Join us in shaping the future of technology in Vietnam and beyond.EPI and USDC Technology Pave Way for Vietnam Data Centers to Meet Global Standards
EPI is the world-leading Certification Body and Authority for data centers. It is a global company of European-origin offering data center expert services. With over 36 years of experience, EPI operates worldwide in over 60 countries and 130 cities through direct operations and a large partner network. EPI’s extensive range of data center services includes accredited data center and IT training; data center audit and certification on design, facility and operations; DCOS® (Data Center Operations Standard), and CRUR® (Computer Room Utilization Ratio).
As a leading technology construction company specializing in Data Center consulting services in Vietnam and the region, USDC Technology is committed to excellence. Our vision is to become a prominent Engineering, Procurement, and Construction (EPC) leader. With a proficient team of experts skilled in mechanical, electrical, technology, commissioning, and construction services, we offer comprehensive solutions.
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