Fujitsu, Dentsu and ISID embark on strategic cooperation to contribute to sustainable business growth for customers and resolve environmental and social issues

Fujitsu, Dentsu Inc. (subsidiary of Dentsu Group Inc., hereinafter Dentsu), and Information Services International – Dentsu, Ltd. (subsidiary of Dentsu Group Inc., hereinafter ISID) today announced their strategic partnership starting April 15, 2022 toward the realization of a customer-oriented transformation along three value chains: “demand chain,” “supply chain,” and “engineering chain.” Through their cooperation, the companies aim to contribute to the continued business growth of client companies and resolve environmental and social issues to achieve carbon neutrality.

Image of the collaboration

As part of their partnership, the parties aim to support efficient coordination between the three aforementioned value chains of their customers by leveraging Fujitsu’s know-how in supply chain management related business systems and various supply chain optimization technologies, Dentsu’s strengths in customer insights and planning and production capabilities in demand chains, and ISID’s extensive experience and knowledge in engineering chains.

The companies aim to implement a system that helps their customers to immediately respond to consumers’ diversifying needs by capturing changes in their behavior. The companies will further work to implement measures to support their customers in achieving net zero CO2 emissions in their businesses. These efforts will include the creation of models for supply and demand optimization based on customer-oriented product design, as well as demand forecasts to reduce the waste of resources and energy in the manufacturing process to contribute to the reduction of greenhouse gas (GHG) emissions.

For many companies, the efficient internal distribution and exchange of customer information represents an ongoing challenge hindering sustainable business growth and the ability to flexibly adapt to new demands in the market, as information is often divided between different value chains including:

1. The “demand chain,” which relates to the management of information on consumer demands
2. The “supply chain,” a system to manage the production flow of a product from the procurement of raw materials to consumption and
3. The “engineering chain,” which relates to the management of processes from product planning to design and production preparation.

The ability to better grasp customers’ needs allows the supply side to optimize raw material procurement and production planning and thereby reduce losses from unsold goods and ultimately reduce the company’s environmental impact and achieve sustainable growth.

To address these issues, Fujitsu, Dentsu Inc., and ISID will collaborate to offer a traceability system to improve their customers’ QCD (Quality, Cost, Delivery) and time-to-market (time from planning of a product to its release to the market) by providing planning and design departments of companies in the manufacturing industry with marketing information to contribute to an overall optimization of their value chain and sustainable manufacturing.

As the first step of their collaboration, the partners will launch a joint project that combines the product life cycle management (PLM) system “Teamcenter” of Siemens Digital Industries Software(1), which has a proven track record in the field of engineering chain solutions for the manufacturing industry, with ISID’s expertise in a wide range of solutions that cover the entire spectrum from business consulting in product development to IT system implementation and Fujitsu’s know-how in customer business including MOM (Manufacturing Operations Management) and expertise in the introduction and implementation of solutions.

Fujitsu, Dentsu Inc., and ISID will offer customers one of the largest PLM systems in Japan and promote DX in the engineering chain domain of the manufacturing industry by combining various data related to customer insights, product development and production.

Fujitsu will further continue to promote its vision for “Sustainable Manufacturing,” one of seven Key Focus Areas under its global business brand Fujitsu Uvance. Fujitsu aims to inspire sustainable and environmentally friendly lifestyles by building impactful and flexible ecosystems across industries and countries. With its expertise, Fujitsu is accelerating the creation of secure and resilient supply chains and a circular economy to achieve carbon neutrality.

The Dentsu Group will transform itself into a “B2B2S (Business to Business to Society)” corporate group and will create medium to long term value for society by solving social issues through cooperation with client companies.

(1) Siemens Digital Industries Software :
Headquarters: Shibuya, Tokyo; Japan Country Manager: Kunihiko Horita
About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 126,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$34 billion) for the fiscal year ended March 31, 2021. For more information, please see www.fujitsu.com.

About Dentsu Group Inc.

Dentsu Group Inc. is a pure holding company of Detnsu Group that encompasses two operational networks: dentsu japan network and dentsu international. With a strong presence in over 145 countries and with approx. 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through approx. 130 companies domestically as well as through six leadership brands and approx. 800 companies internationally.

Dentsu Group Inc. website: https://www.group.dentsu.com/en/

About Dentsu Inc.

In addition to providing various solutions for overall client marketing, Dentsu promotes the development of efficient advertising in response to changes in the digital age; designs optimal customer experiences; innovates marketing infrastructure; and transforms client business.
We also integrate diverse capabilities that have evolved beyond the marketing domain to provide integrated solutions, which contribute to the sustainable growth of clients and society.
For more information, please see https://www.dentsu.co.jp/en/.

About Information Services International – Dentsu, Ltd.

ISID defines its vision as “HUMANOLOGY for the future: Bringing people and technology together to shape the future” and supports the digital transformation of companies and society with solid technological and creative capabilities. In addition to providing the solutions we have cultivated in four fields–finance, manufacturing, business solutions, and communication IT–we promote “X Innovation (Cross Innovation),” or transcending technological, industrial, corporate, and regional boundaries. In this manner, we continue to create solutions that contribute to the advancement and coexistence of clients, consumers, and society. Please see our official website for the details. https://www.isid.co.jp/english/






Topic: Press release summary

Fujitsu and IHI Start Joint Project on New Environmental Value Distribution Platform Using Blockchain Technology

IHI Corporation (hereinafter IHI) and Fujitsu Limited today announced the launch of a joint project on environmental value trading(1) starting April 1, 2022, with the aim of contributing to the realization of a carbon-neutral society and to revitalize the market of environmental value trading ecosystems.

Market image utilizing the newly developed environmental value distribution platform

Under this joint project, IHI and Fujitsu will work toward the commercialization and promotion of an environmental value distribution platform by leveraging their business knowledge in blockchain technology and carbon neutrality solutions. The two parties will issue environmental value “tokens”(2) based on data on the reduction of CO2 emissions collected through IHI’s IoT platform “ILIPS” (IHI group Lifecycle Partner System)(3) and establish a platform for distributing these tokens to the environmental value trading market by leveraging Fujitsu’s “ConnectionChain” security technology to interconnect various blockchains.

Through this new platform, the two companies aim to support an efficient distribution of environmental value and the reduction of CO2 emissions generated by companies around the world, and contribute to the realization of the common global goal of a carbon-neutral society.

Background

The trading of environmental values such as carbon credits(4) has been gaining increasing attention as it constitutes a cost-efficient means of reducing CO2 emissions and supports various countries and companies in their efforts to contribute to the realization of a carbon neutral society.

At the same time, the expansion of the distribution volume of carbon credits on the market represents an urgent issue in efforts to bolster environmental value trading. Currently, international initiatives including TSVCM(5), a taskforce working to scale voluntary carbon markets, are promoting measures to expand the scale of transactions and standardize trading systems for carbon credits.

Public and private sectors in Japan are further promoting the use of carbon credits through measures including the “J-Credit Scheme,” a system in which the Japanese government certifies the amount of CO2 emissions reduced through measures including the promotion of renewable energy and forest management. These measures shall offer individuals and small and medium sized companies new opportunities to create environmental value, digitize the creation and utilization process of environmental value, create a trading market and ultimately expand the supply and demand of environmental value to improve the institutional environment.

Current initiatives of the two companies

As part of its initiatives to go carbon neutral, IHI is utilizing its IoT platform “ILIPS” to calculate the amount of CO2 emissions and reductions(6) from operation data of its equipment and facilities. It has additionally started deployment of a digital platform for the visualization and creation of environmental value using blockchain technology in February 2022.

Fujitsu is providing its “ConnectionChain” blockchain technology to interconnect multiple ecosystems consisting of blockchains and other technologies, that is expected to serve as the basis for environmental value trading. ConnectionChain leverages Hyperledger Cactus, an open source software (OSS) project for secure and reliable integration between multiple blockchain platforms hosted by Hyperledger Foundation. Fujitsu has been contributing to the development efforts for “Hyperledger Cactus”(7) since its inception in 2020. Through these efforts, Fujitsu aims to establish a business platform that enables seamless and efficient commercial transactions of a variety of digital assets including environmental values, as well as crypto assets and STOs(8) which are gaining increased attention.

Outline of the joint project

Within this joint project, IHI and Fujitsu will construct a new system that leverages IHI’s ILIPS platform to calculate the amount of CO2 emission reductions and Fujitsu’s ConnectionChain blockchain technology to distribute tokens as high-reliable digital assets to the environmental value trading market. In this way, IHI and Fujitsu aim to launch a new platform for the efficient distribution of environmental value on a global scale and will work to expand the market for environmental value trading. At this end, the two companies will promote the application of digital technologies in the process of creating, managing, and trading environmental value tokens, and aim to create a sustainable value chain model in which funds can be reliably delivered to companies that are engaged in environmental contribution initiatives including the use of green energies and measures to reduce their CO2 emissions.

Prior to this project, the two companies conducted and completed demonstration trials on linking IHI’s ILIPS platform to Fujitsu ConnectionChain to distribute tokens to the environmental value trading market in the end of March 2022.

Future Plans

Moving forward, the two companies aim to realize an environmental value distribution platform by the end of fiscal 2022 and will further promote discussions and demonstration projects with partner companies, related ministries, agencies, and organizations that support this initiative with the goal to contribute to effective and concrete actions toward a carbon neutral society.

(1) Environmental value trading:
Measurement and certification of the reduction, absorption, or removal of CO2 and other emissions with the goal to create tradeable values based on decarbonization results.
(2) Tokens:
Digitized rights and assets issued independently by companies and organizations using blockchain technology.
(3) ILIPS:
Common platform for IHI Group products that integrates data on equipment and facilities into cloud servers for use in life cycle business with the aim of enhancing IHI Group products and services.
(4) Carbon credit:
One representative example of environmental value. Tradeable certificates of greenhouse gas reductions.
(5) TSVCM:
“The Taskforce on Scaling Voluntary Carbon Markets”. International initiative led by the private sector to expand the scale of the carbon credit market.
(6) Calculation of CO2 emissions/reductions:
Calculations are based on fuel consumption, electric power consumption and a smart contract using methodologies of the J-Credit system and emission factors preset by the Japanese Ministry of the Environment.
(7) Hyperledger Cactus:
OSS development project to integrate different blockchain platforms hosted by Hyperledger Foundation, the open, global ecosystem for enterprise blockchain technologies.
(8) STO:
“Security Token Offering”. Project to raise money mainly on stocks and other bonds; issues and sells its own currency “security token” to qualified investors to raise funds.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 126,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$34 billion) for the fiscal year ended March 31, 2021. For more information, please see www.fujitsu.com.

About IHI

IHI Corporation is a Japanese comprehensive heavy-industry manufacturer working to create value for customers in four main areas; Resource, Energy and Environment; Social Infrastructure and Offshore Facilities; Industrial Systems and General-purpose Machinery and Aero Engine, Space and Defense. Under the management philosophy of “Contribute to the development of society through technology,” IHI leverages its engineering capabilities centered on “Monozukuri” technology in promoting initiatives to contribute to resolving such social issues as becoming carbon-free, preventing and mitigating disasters, and enriching lives of all people in order to create a world where nature and technology work in unity. For more information, please see https://www.ihi.co.jp/.






Topic: Press release summary

Japan – Fujitsu and Teikoku Databank to Conduct Joint Trial of “Japanese electronic seal” to Deliver Verified Digital Documents Between Multiple Companies FP

Fujitsu Limited and Teikoku Databank, Ltd. (hereinafter TDB) today announced Japan’s first trials on the application of a Japanese version of an electronic seal (Japanese electronic seal)(1) to verify the authenticity of companies issuing digital documents starting April 1, 2022.

Trial overview

In the jointly-managed trials, the two companies will build a trust platform(2) to issue a Japanese electronic seal for the delivery of digital documents by leveraging Fujitsu’s digital trust technology(3) and TDB’s knowledge in corporate identity verification to confirm the usability of the newly developed seal.

The two companies plan to use a level 1 or level 2 Japanese electronic seal as defined in the Japanese government’s electronic seal guidelines(4). Based on the demonstrations, the two companies aim to clarify tasks of the Japanese electronic seal and promote its practical application in society.

Outline of the demonstrations

In the trials, the two companies will build a trust platform for verification of a Japanese electronic seal by June 2022, leveraging Fujitsu’s digital trust technology and TDB’s knowledge of corporate identity as an external certification body.

As a next step, the two parties plan to conduct trials for delivering digital documents with the Japanese electronic seal in simulations with various companies until September 2022. This will include the verification of Japanese electronic seals issued via the newly constructed trust platform for digital documents delivered by email and via cloud services.

Starting in April 2022, the two companies plan to select private enterprises to support the trials. Details of these will be announced separately at a later date.

Future plans

Fujitsu and TDB will continue to promote the use of the Japanese electronic seal to drive
corporate DX and realize a society in which transactions involving all types of digital documents can be conducted appropriately and smoothly.

Moving forward, the two companies plan to develop technologies and mechanisms for digital signatures that are compatible with European standards to enable Japanese companies to use the Japanese electronic seal in transactions with other companies in their European offices and European subsidiaries.

As previously announced(5), TDB has also started to use “EU-qualified electronic seals” and will accelerate its efforts for trust services including electronic seals in parallel to these demonstrations.

(1) Japanese version of an electronic seal :
Technology to verify the origin (publisher) and integrity of digital data. The development of technology, equipment, examination, operation standards, and standards for the Japanese electronic seal has become an urgent issue in order to achieve compatibility with the existing European standards.
(2) Fujitsu Develops Digital Trust Management Technology to Ensure Authenticity of Business Data
(3) Trust Platform:
A platform consisting of technologies that enable the distribution of data useful for solving business and social issues while ensuring confidence in privacy, security, and intellectual property rights.
(4) “Guidelines for e-seals (June 25, 2021)” (Japanese Ministry of Internal Affairs and Communications): https://www.soumu.go.jp/main_content/000756907.pdf (in Japanese)
(5) Announcement of the start of in-house use of “EU-qualified e-seals” (Press release from Teikoku Databank): https://www.tdb.co.jp/info/topics/k220205.html (in Japanese)

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 126,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$34 billion) for the fiscal year ended March 31, 2021. For more information, please see www.fujitsu.com.

About TEIKOKU DATABANK

TEIKOKU DATABANK is committed to providing outstanding business intelligence for actionable insights and high-quality decision making.

TEIKOKU DATABANK was established in 1900, with the mission of “protecting corporations from fraud.” Since then, TEIKOKU DATABANK has been continually fine-tuning the craft of gathering, maintaining and communicating business intelligence.

TEIKOKU DATABANK is now proud owners of Japan’s largest corporate database, and have an extensive network across Japan and also internationally. With this, we are able to respond to diversified customers’ requests with high-quality information and a wide range of services, which includes:
– Corporate Credit Research
– Targeted business list
– Market research
– Credit management support
– Online services
– Publications on bankruptcies, economic trends, and corporate attitudes
– Operation of Certificate Authorities issuing Electronic Certificates

Copyright ©2022 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

HSM Advisory and Fujitsu Highlight Paradigm Shift in the Ways we Work in Global Research on Hybrid Work

HSM Advisory and Fujitsu Limited have published a joint research report on the current state and future of hybrid work, which sits at the convergence of the digital and real-world. The report introduces Fujitsu and HSM Advisory’s Sustainable High Performance Model that highlights key success factors for hybrid work initiatives, offering a framework to enhance employee productivity, promote creativity, and deliver better customer experiences. In this joint report, HSM Advisory and Fujitsu introduce strategies for realizing effective hybrid working derived from the experiences and lessons learned during the past two years of the COVID-19 pandemic, which redefined the ways in which organizations work. The report concludes that holistic approach encompassing purpose, culture, management, autonomy, performance, and innovation proves essential to embedding effective hybrid working practices.
Video message from Lynda Gratton and Hiramatsu Hiroki: https://www.youtube.com/watch?v=bosMD9fY4OU&feature=youtu.be

You can watch the video message from Lynda Gratton and Hiramatsu Hiroki from the below.
Lynda Gratton, Professor of Management Practice at London Business School and founder of HSM Advisory comments “We are pleased to be working with our partner Fujitsu to conduct this very important study. Through a series of interviews and focus group sessions conducted as input to this report, we gained new insights into how companies and managers are responding to the shift to hybrid work.”

Hiroki Hiramatsu, CHRO at Fujitsu Limited comments, “With our successful ‘Work Life Shift’ initiative, Fujitsu has demonstrated its global leadership in the development and execution of new work styles that empower employees to realize their purpose, as well as the company’s. As we strive to make hybrid working a reality, we remain focused on building autonomy and mutual trust between employees and the company. This report reflects our hope that the efforts of Fujitsu and HSM Advisory will contribute to the wellbeing and creativity of organizations and serve as a model for other organizations exploring new ways of working.”

Moving forward, HSM Advisory and Fujitsu will continue to research, demonstrate, and implement hybrid working models that improve employee wellbeing and bring together diverse talent to drive innovation in the workplace and beyond.

A paradigm shift in the ways we work

The onset of the COVID-19 pandemic has served as a catalyst for change, challenging our most basic assumptions about how, when, and where we work. In response, many organizations have shifted to hybrid working, as employees grapple with the challenges of collaborating effectively across differences in both time and place. At the same time, with many employees enjoying greater autonomy, some organizations have leveraged the freedoms and flexibility offered by hybrid working models as a way to stand out amidst an increasingly competitive global labor market.

Designing new ways of working that drive both performance and wellbeing now represents a key concern for organizations looking to attract and retain top talent.

Survey Report Summary

HSM Advisory and Fujitsu began a joint study in August 2021 to gain better insight into these themes. In this joint study, Fujitsu and HSM Advisory surveyed how leaders, employees, and organizations are responding to the challenges and opportunities of hybrid work. Adopting a cross-organizational, global approach, we have developed a Sustainable High Performance model to support organizations in the redesign of work.

Through this research, we hope to share best practice and insights into redesigning work.

The research, undertaken in partnership with HSM Advisory from August to November 2021, consisted of interviews with 9 Fujitsu Leaders and 46 Fujitsu employees, and 4 Fujitsu Client leaders. This was followed by a survey, shared broadly through Fujitsu and HSM networks, which gathered data about the experiences of an additional 200 people. Further insights were derived from 8 leaders from HSM advisory partnerships.

Notes to editors:
Fujitsu introduced its own “Work Life Shift” initiative in July 2020 to redefine working styles for thousands of its employees. As employees worked from home, Fujitsu aimed to ensure that their experience was empowering, productive and creative, with the goal of boosting innovation and delivering new value to customers.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 126,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$34 billion) for the fiscal year ended March 31, 2021. For more information, please see www.fujitsu.com.

About HSM Advisory

HSM Advisory is a specialist research and advisory group founded by Professor Lynda Gratton of the London Business School. Lynda is one of the world’s leading thinkers on the future of work and organizational behavior. For more information, please see https://hsm-advisory.com/.






Topic: Press release summary

Japan – Fujitsu Honored by the International Headache Society

Fujitsu today announced that it was the first company in the world to be honored by the Global Patient Advocacy Coalition of the International Headache Society(1)(IHS-GPAC) as a world leader in migraine workplace awareness, education, and employee support programs.
Chronic headache disorders, which include migraine, tension, and other chronic headache types, have a significant impact on daily life and work productivity. To address this problem, Fujitsu has developed and implemented training programs for employees globally in the workplace to promote awareness and treatment of headache disorders, as well as prevention programs for employees suffering from such disorders. Fujitsu’s efforts were evaluated by the International Headache Society as a model case of corporate measures to support employees living with headache disorders.

As a leader in migraine workplace awareness, education, and employee support programs, Fujitsu will further promote the dissemination of information related to health measures including headache countermeasures not only for employees, but also to their families, customers, and business partners. Fujitsu anticipates that these efforts will encourage greater understanding and continue to provide employees with advanced support for headache disorders and a variety of other related health issues.

Background

In the workplace, chronic headache disorders tend to be trivialized due to a common lack of understanding. As a result, many employees that suffer from these disorders continue to work while enduring painful headaches and other severe symptoms, leading to a decline in productivity and quality of life (QOL).

In June 2018, Fujitsu conducted an in-house survey among Fujitsu employees in cooperation with International Headache Society, the World Health Organization (WHO), and the Japan Headache Society. The survey was designed to evaluate the impacts of chronic headache disorders on their work. Of the 2,500 people surveyed, 85% had experienced headache disorders. Of those who experienced headache disorders, 84% had never been treated. In addition, it was found that the economic loss to Fujitsu due to headache disorder-related sick leave and lower performance was approx. 900 USD per year per chronic headache disorder-affected employee. The cost was even higher for those affected by migraine (approx. 2,300 USD). The total cost was approx. 197 million USD per year for all employees, representing approximately 1% of the total annual salary paid to all employees. It was also revealed that health related QOL scores(2) of employees with chronic headache disorders were lower than the national standard for Japan. This demonstrates that headache disorders have a significant impact on daily life and work productivity. To address this issue, Fujitsu launched the “FUJITSU Headache Project” as a headache disorder prevention program that is now globally available to all employees.

Outline of the “FUJITSU Headache Project”

Based on the results of a joint study conducted in 2018 (Fujitsu employee survey on the degree of impact of chronic headache disorders on work), Fujitsu in fiscal year 2019 developed the FUJITSU Headache Project in cooperation with IHS-GPAC and the Japanese Headache Society. Utilizing e-Learning programs to help Fujitsu Group employees in Japan acquire correct knowledge about headache disorders, Fujitsu held video seminars for headache patients, online headache consultations with specialists, and headache exercises. Through these initiatives to help employees with headache disorders, Fujitsu attempts to improve QOL and boost work productivity, and aims to create a workplace where people suffering from headache disorders can work comfortably and with peace of mind.

1. Project period: July 2019 to February 2022
2. Target: Approximately 70,000 Fujitsu Group employees in Japan
3. Content: e-Learning programs and on-demand video seminars, online headache consultations, etc.

Future plans

Based on the results of the various initiatives of the “FUJITSU Headache Project,” Fujitsu, the IHS-GPAC, WHO, and the Japanese Headache Society will analyze and verify the impact of the Fujitsu Headache Project on the improved awareness and understanding of headache disorders among all employees, as well as changes in the burden and work productivity of employees with chronic headache disorders.

(1) International Headache Society :
UK-based charity organization founded in 1981 for people committed to helping people with headaches or facial pain. International Headache Society Global Patient Advocacy Coalition (IHS-GPAC) is a coalition of global and regional headache, neurology, and pain societies, leading patient and headache advocacy organizations, regulatory agencies, patient advocates and leading headache specialists from around the world. The coalition was launched in 2019.
(2) Health-related QOL Score :
Quantifies the impact of disease and treatment on the patient’s subjective sense of health (mental health, vitality, pain, etc.) and daily work, housework, household work, as well as family, leisure, and social activities.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 126,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$34 billion) for the fiscal year ended March 31, 2021. For more information, please see www.fujitsu.com.

Copyright ©2022 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.