Automobili Lamborghini 60�: pens in collaboration with Montegrappa

Jul 18, 2023 | Business

Limited edition fountain pens and rollerballs pay homage to Automobili Lamborghinis 60th anniversary

SantAgata Bolognese – WEBWIRE –

From the collaboration between Automobili Lamborghini and Montegrappa – renowned Italian leader in the luxury pen sector Automobili Lamborghini 60 is born: the limited edition collection of fountain pens and rollerballs inspired by the sixties of super sports car design.

Automobili Lamborghini 60 is a precious all-Italian, handcrafted limited edition that blends advanced materials, technical prowess and futuristic design to pay homage to an Italian icon in its anniversary year.

The collection includes sixty fountain pens and sixty rollerballs in six distinctive Lamborghini colors – Arancio Apodis, Bianco Siderale and Verde Viper in bright shades, Blu Aegeus, Grigio Titans and Nero Noctis in the matt version – for a total of 720 pens with pure surfaces, precise outlines and proportions that celebrate the design of super sports cars.

The Lamborghini style codes are also present in the ultra-light hexagonal profile of the pen made of numerically-milled aerospace aluminum and covered in forged carbon fiber. The mechanical performance is of the highest level: in fountain pens, Montegrappas Power-Push offers writers speedy ink-filling with a single touch. Both models feature a unique release system for quick access to the ink chamber. Taking cues from the iconic Lamborghini aeronautical-inspired red toggle start button, a red alloy snap switch located on the base of the pens activates a mechanism integrated into the luxury writing instrument.

Further details include a threadless, safety-locking cap, while Lamborghini elements include a stamped black alloy Y-clip and a hexagonal plate bearing the super sports car manufacturers 60th anniversary emblem. In the fountain pens, the famous Automobili Lamborghini shield shines in gold, engraved in a ruthenium-plated 18-karat gold nib. All specimens are enclosed in a black 60th anniversary collectors case.

Automobili Lamborghini 60 will be available from September at selected retailers and boutiques, and on the official online shop montegrappa.com.

Automobili Lamborghini and Carbon Champagne

Mar 17, 2023 | Business

Forging an exclusive and authentic partnership for Automobili Lamborghini events

SantAgata Bolognese – WEBWIRE –

Automobili Lamborghini and Carbon Champagne toasted its new partnership at the Italian super sports car brands SantAgata Bolognese factory.

Carbon Champagne was created in 2011 by Carbon CEO Alexandre Mea, a fifth-generation heir to his Devavry family Champagne house established in 1920. His low volume, exclusive Champagne is produced using hand-processed Grand Cru and Premier Cru fruit from the family vineyard, stored in oak barrels for a depth and character of flavor, then bottled in the Carbon-crafted bottles. The carbon wrap of the bottles is constructed from a complex 37-step process, applied in various carbon and colored finishes, and importantly protecting the precious Champagne from light and preserving its taste.

The ultra-premium Champagne, crafted in time-honored traditions, juxtaposes with the high-tech innovation of the carbon fiber bottles. Carbon Champagne will be a partner supporting both for motorsports events as well as exclusive lifestyle celebrations.

Lamborghini is a brand that evokes traditional craftsmanship and future tech in everything it does, said Automobili Lamborghini Chairman and CEO Stephan Winkelmann. Carbon Champagne conjures similar celebrations of an authentic, exclusive and aspirational lifestyle and our partnership is a vivid reflection of both brands approach to using traditional skills alongside cutting edge ideas and technologies.

Alexandre Mea, CEO of Champagne CARBON, said: We strive for excellence in all that we do: in production of our Champagne, through the unique Carbon presentation, and the experience that results from every taste. Beyond the mastering of our fields of competence, our principles reflect those of Automobili Lamborghini: our Champagne house represents more than an inspirational product, it is a way of life and a philosophy.

Automobili Lamborghini: from Sant’Agata Bolognese to the world

Jan 22, 2023 | Business

The company continues to establish itself globally, without never forgetting its roots

SantAgata Bolognese – WEBWIRE –

The 2022 was full of successes and novelties for Automobili Lamborghini. A year that leads the way for previous ones in terms of goals and great achievements. It is the result of the collaboration of a team present and branched all over the world – a symbol of the brands internationality – which revolves around the company and which, in the desire to achieve a common goal, has worked with great professionalism, competence and passion.

A worldwide reputation that, in recent years, has established the brand even further with exclusive activities and events, challenging projects and initiatives, constant listening to the community and special attention to customers, putting their needs and desires first to transform their Lamborghini dream into reality.

A global vision with an eye to the local because the roots should not be forgotten, and it is there that success foundations are laid. SantAgata Bolognese has been and always will remain the reference point from where Automobili Lamborghini disseminates its internationality under one common denominator that can be translated into the word: excellence.

Automobili Lamborghini’s NFT journey continues

Aug 6, 2022 | Business

Countdown to the eight-month “The Epic Road Trip” program releasing new Lamborghini NFTs to collect

Sant’Agata Bolognese – WEBWIRE –



Following its two successful NFT projects to date, Automobili Lamborghini, in collaboration with NFT PRO™ and INVNT.ATOM™, has commenced a virtual journey that starts from the Moon, crosses Space and continues in iconic locations across the world.


In this new adventure, Lamborghini super sports cars will be the unmissable protagonists of places that the traveller can visit and discover, collecting new NFTs every month for eight months until March 2023. The collection consists of four NFTs released each month for 4 days consecutively and will be available to purchase for 24 hours only. The fourth NFT will be available in a limited edition of just 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued – either the three regular NFTs or three regular plus the limited edition – will receive a special NFT.


To reward loyalty during the campaign, other exclusive surprises will be communicated, including a digital artwork by the Lamborghini Centro Stile produced for “The Epic Road Trip” campaign, for those who purchase two complete monthly collections. For those who have completed the first four months acquisitions there will be the opportunity to participate in a special tour of the Sant’Agata Bolognese’s Headquarters.


“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream,” said Christian Mastro, Marketing Director of Automobili Lamborghini. “NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”


“Lamborghini loyalists and cryptocurrency fans will be amazed by this next series of drops that culminate in a very special reveal next March,” said Christian Ferri, CEO of NFT PRO™, Lamborghini’s launch partner and expert in engagement with consumers of Web3. “We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection.”


The first series of four NFTs will be released starting from 8 August 2022 on the website nft.lamborghini.com.

Automobili Lamborghini at the Motor Valley Fest

May 28, 2022 | Business

The House of Sant’Agata participates in the event with talks on the challenges of the future and with models on display in Bologna and Modena

Sant’Agata Bolognese – WEBWIRE –



Automobili Lamborghini is once again participating in Motor Valley Fest 2022, the open-air festival of Emilia-Romagna’s Motor Valley to be held from May 26th to 29th between Modena and Bologna. The brands of excellence of the “motor lands” will be celebrated with conferences, shows, exhibitions, and activities designed for all two- and four-wheel enthusiasts.


Stephan Winkelmann at the Motor Valley Top Table


Stephan Winkelmann, Chairman and CEO of Lamborghini, was one of the key panelists this morning at the Motor Valley Table, a round table discussion that brought together the top officers of the major Motor Valley brands and closed the inaugural conference in the presence of important institutional figures. Moderated by TV anchor Barbara Pedrotti, the discussion focused on the theme “Challenges and opportunities for continuing to be leaders in the high-performance driving experience and the communication of tomorrow.”


Lamborghini at the talks on Finance and Talent


Also on Thursday May 26, at 2.30 p.m., in the Sala Calandra of Unicredit bank (Via Selmi 19, Modena), Paolo Poma, Chief Financial Officer & Managing Director of Automobili Lamborghini, will participate in a round table discussion entitled “The competitive forces of the world of finance for old and new tech companies, services, and the role of open innovation”, moderated by Skytg24 journalist Mariangela Pira.


At 4.00 p.m. in the same location, a second talk will follow entitled “The challenge of challenges: new technical and digital skills in a different social context”, in which Umberto Tossini, Chief Human Capital Officer of Automobili Lamborghini will take part, giving his contribution and vision on the new skills emerging under the impetus of digitalization and electrification.


Stand and Talk at Innovation and Talents


On May 26 and 27, Lamborghini will be present with its stand at “Innovation and Talents”, the section of Motor Valley Fest conceived as an ideal meeting place for companies, universities, and young innovators, featuring initiatives to raise awareness of the professional and training opportunities in Emilia-Romagna’s Motor Valley. On May 27 at 2.30 p.m., a talent talk is scheduled on the theme of skills and training, held by representatives of the company’s Human Capital & Organization Department.


Lamborghini displays in Bologna and Modena


Throughout the event, Lamborghini models will be showcased in the main venues of the Motor Valley Fest. From May 25th to 28th, a Huracán STO and an Urus will be on public display at the Autopromotec show in Bologna, the International Biennial Exhibition of Automotive Equipment and the Aftermarket, a world reference for the entire automotive sector. Lamborghini’s futuristic Terzo Millennio hypercar will also be on display in the Electric City area.


In Modena, on the other hand, an Aventador Ultimae will be on display in the prestigious setting of the Accademia Militare for the entire duration of the event.