CHICAGO – May 17, 2022 – PRLog — Mella Pet Care, creators of the world’s first accurate pet underarm thermometer, announced today that its Mella Smart Thermometer has been approved by Fear Free for the Preferred Product Program (PPP). The Mella Thermometer was Mella’s first product, a part of an ecosystem of connected health and wellness monitoring innovations for veterinarians and pet parents focused on vital signs and preventive health.
Fear Free founder and Chief Professional Relations Officer Dr. Marty Becker joined Mella’s podcast, the Mella Moment, in 2021 to talk about the meaning of Fear Free. Commenting on Mella’s Thermometer product, Dr. Becker said: “You have the perfect product for Fear Free. What you’re doing is both health & emotional wellbeing.”
Pets and parents agree getting pets’ temperature taken is the worst part of vet visits due to vets taking temperatures rectally, which causes fear and anxiety for the pet. Knowing that vets must take temperatures at every visit in order to be proactive about pet health, Co-Founder & CEO Anya Babbitt was inspired to start Mella in order to find an easier way to measure her 14-year-old Shit-tzu’s temperature without the squeals.
“Fear Free is a vital initiative for our industry as vets and parents are searching more than ever for products that take their pets’ well being into account,” says Anya Babbitt. “We are thrilled to be further involved through the Fear Free Preferred Product Program. This is an important milestone for Mella as we continue to bring new solutions to market.”
Mella makes both a veterinary and pet parent version of their smart thermometer, the Mella Pro and Mella Home, respectively. The Mella Pro launched in summer 2021 and the Mella Home launched this past winter.
As part of the approval process, Mella’s Thermometer was evaluated by Gary Landsberg, DVM, DACVB, DECAWBM (CA), his team, and multiple Fear Free Certified Professionals. The PPP is designed to provide Fear Free Certified Professionals and Practices access to products and services that are aligned with Fear Free protocols, procedures, and recommendations.
As part of its participation in Fear Free’s Preferred Product Program, Mella is offering a discount to Fear Free Certified Professionals and Practices.
Mella uses machine-learning algorithms to achieve accuracy, and clinical trials are ongoing at University of Georgia, Cal Poly Pomona, and Hinsdale Humane Society to publish a peer-reviewed study on its accuracy levels compared to a rectal thermometer.
Mella has won 10 industry awards including the Nestle Purina Pet Care Innovation Prize and Mars’ 2022 Leap Venture Studio accelerator. Mella is accepting orders for both Mella Pro and Home Thermometers here on their website (https://www.mella.ai/).
Fear Free Certified Professionals can access their discount code here (https://fearfreepets.com/resources/preferred-product-prog…).
For more information, review the Mella Press Kit (https://drive.google.com/drive/folders/1SDCKl0Q3hRAakcnPMPR-ZSmtuJIspJmC?usp=sharing) for images, product shots, videos, and more.
About Mella Pet Care (Learn more at https://mella.ai)
Mella, a Chicago-based startup, is an ecosystem of health monitoring solutions for veterinarians and pet parents, including the first-ever accurate axillary thermometer, a body fat analyzer, a chip reader pulse ox, EKG and more. Preventative tools are now accessible, allowing pets to live longer, happier lives. The Mella founders have worked together since 2014. Their last company was acquired by a Fortune 100.
About Fear Free (Learn more at https://fearfreepets.com)
Founded by Dr. Marty Becker and developed by hundreds of experts in behavior, medicine, and handling, Fear Free offers online and in-person education to veterinary professionals, pet professionals, the animal welfare community, and pet owners. Fear Free provides both professionals and pet lovers alike with the knowledge and tools to look after a pet’s physical and emotional wellbeing.
Veterinary or pet professionals can learn more about becoming Fear Free Certified by visiting fearfreepets.com. Pet owners can visit fearfreehappyhomes.com to access free videos, articles, and more that will help improve the physical and emotional health of their pets right at home. Shelter, rescue, and animal welfare employees and volunteers can visit fearfreeshelters.com to enroll in the complimentary program.
Ben Seidman, Chief Operating Officer & Co-Founder