Live Nation’s ‘Living for Live’ worldwide study, covering 15 nations and 40,000 individuals, clarifies the growing cultural shift towards live music
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Live music is formally the world’s preferred high.
According to Living for Livea brand-new international report by home entertainment powerhouse Live Nation, over 70 percent of individuals would rather enjoy their preferred artist carry out live than make love.
The study, performed throughout 15 nations with over 40,000 individuals aged 18 to 54, checks out the show economy, fandom culture, and the growing desire for real-world experiences in a hyper-digital period and live music is plainly a crowd preferred, with 39 percent of individuals surveyed calling it their leading kind of home entertainment over sports and movies, while 70 percent even picked viewing their preferred artist carry out live over making love.
Eighty percent likewise declared they invest more on live music experiences than on materialistic items.
In 2024 itself, fans voluntarily took a trip more than 40 billion miles (comparable to making 83,000 journeys to the moon) to view their preferred artists live. 6 out of 10 fans likewise went on annual layovers for programs, showing the increasing pattern of performances as drivers for development for markets like hospitality, tourist, and more.
More than simply temporary invests, shows have actually now developed into chrononormative rest stop for their fans. 75 percent of participants stated that they prepared their lives around gig calenders. From arranging their travel vacations or “gigcations” (concert-led microholidays), conserving up for birthdays, and even getting tattoos to honor their show memories, it has actually ended up being significantly clear that live music holds deep significance for a number of its customers. 84 percent even reported how performances have actually gotten their households better.
Beyond languages, cultures, and borders, live music has supposedly end up being a driving force for variety and representation. 71 percent of the worldwide sample stated they listened to artists beyond their native tongues, while audiences from Europe, Latin America, Europe, and Asia ignited by 30 percent.
In equivalent step, fandom belief ruled supreme. 85 percent of the audience reported how music is emblematic of their identity, while 84 percent settled on the euphoria-inducing qualities of performances. 76 percent of the individuals likewise showcased interest in events/festivals with female headliners. From conference fellow fans to choosing celebration clothing ahead of time, performances have actually ended up being a shared, cumulative experience, one that permits self-expression and connection. Simultaneously, 93 percent longed for offline, genuine experiences over digital ones, making live performances a remedy to the post-modern digital age.
In the age of dopamine doomscrolling, the study likewise highlighted how publishing and streaming performance clips on social media channels is an inspiring element for attending them. 94 percent of fans relay their captures online, while 68 percent streamed clips when they can not go to face to face, ending up being a cog in the growing attention economy.
From pattern shifts to financial pulse points, LiveNation’s study traced the international magnitude of live music and shows, and its possible as a universal method to move the show business forward.