As Indian investors increasingly look overseas for value-driven real estate opportunities, Dubai’s branded residence market is emerging as a strong alternative to traditional investment destinations.
One of the recent additions to this segment is Novotel Residences Dubai, located in Jumeirah Village Triangle and marketed exclusively in India by Blanco Thornton Properties. The project is managed by Manazil by Terhab and operated under the Novotel brand of the Accor Group.
Unlike high-entry luxury developments, Novotel Residences offers a price-friendly investment model with flexible payment options and immediate rental potential. The project features fully furnished studios, one-bedroom apartments, and penthouses, offering buyers the chance to enter Dubai’s branded property segment at a more accessible price point.
With its strategic location near Sports City, JVC, and major business districts, and a growing rental market for serviced apartments, the development is well-positioned to benefit from Dubai’s continued urban expansion and infrastructure-led growth.
Analysts believe that such mid-luxury, brand-managed projects are likely to see consistent appreciation, supported by Dubai’s investor-friendly policies and long-term real estate vision.
