HRV Pharma, a leading global leader in Active Pharmaceutical Ingredients and Intermediates has unveiled its new brand mascots—Max and Luna. Inspired by macaws, these vibrant characters symbolize the balance of strength and care that defines HRV’s evolution as a global pharmaceutical and pharma tech enterprise.
Max and Luna embody HRV’s core values of trust, loyalty, and authentic partnership. Inspired by macaws—symbols of lifelong bonds—they reflect the company’s belief in enduring collaboration. Max, bold and decisive, represents strength and resolve, while Luna, calm and intuitive, stands for wisdom and compassion. Their names, drawn from Latin for “greatness” and “moon,” capture the balance of power and purpose that defines true partnerships.
Hari Kiran Chereddi, Managing Director of HRV Pharma, said, “When I started HRV, most conversations in pharma revolved around margins and pricing, while only a few focused on what truly matters—the value of genuine, lasting partnerships. That’s when I knew we had to think differently. Max and Luna, inspired by the lifelong companionship of macaws, embody the spirit we strive to bring to every relationship at HRV: one built on trust, transparency, and shared growth.”
Chereddi further emphasized that the mascots are “ambassadors of values rather than mere symbols.” They bring to life HRV Pharma’s promise to its suppliers, customers, and employees—one of reliability, empathy, and long-term commitment.
With Max and Luna as our official brand mascots, HRV Pharma not only goes beyond redefining its brand aesthetic but also reaffirms its commitment to responsible growth, transparent partnerships, and enduring value creation.
