Dripping with Deliciousness, Fanta Gets a Spooky Makeover
Get Ready to scream….for Fanta. Halloween is all about indulgence and what can everyone crave except pure deliciousness. So, this spooky season – Fanta® and Universal Picturesare dialing up the deliciousness and thrill with a global partnership which sees one of horror’s most iconic characters, Chucky return, over the ultimate, insatiable craving: Fanta®!
This Halloween, Chucky will be chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta® flavour – bringing together two pop culture powerhouses to celebrate Halloween in a way that blends global fandom with indulgence.
Launching from September to October 2025, the Halloween packs bring a spooky, collectible twist to Fanta’s authentic, signature flavour. With no scary vendetta this time, the horror icon returns only to get his hands on the lip-smacking delicious, Fanta. Celebrating Gen Z’s love for fandoms, indulgence, and quirky cultural moments, the special edition Cans and Bottles reimagine deliciousness through a spooky lens, turning a global tradition into a playful experience for the fun-loving, Indian generation.
Fans are encouraged to keep their eyes peeled as Chucky is set to show up everywhere Fanta® is -all to get his hands on a delicious Fanta®, so you need to grab yours before they do. From retail haunts to digital frights, the activation is designed to immerse consumers in spooky, flavour-filled fun.
Sumeli Chatterjee, Category Head, Sparkling Flavours, Coca-Cola India and South-West Asia, said, “Halloween in India is evolving, and so is Fanta! We’re thrilled to unveil our limited-edition Fanta X Chucky packs in India, that tap into fun and flavor designed for Gen Z to celebrate Halloween with style. As a leader in the orange-flavoured CSD category, we are committed to bringing the playful spirit of the brand to our consumers, and this season it is getting a spooky upgrade. So, watch those retail shelves and vending machines, as Chucky’s favorite Fanta starts making a cameo! The Fanta Halloween campaign will add some ghoulish fun to the season of Halloween. It is a limited launch in India, with unlimited fun this Halloween.”
Offering a fresh take on indulgence and joyful living, Chucky now haunts stores, streets, and screens, making his eerie presence felt across the country, all in pursuit of one thing: Fanta.
Don’t let him steal all the Fanta®! The Fanta®Halloween packs are now available in markets. To find out more information on the partnership and They Wanta Fanta®, please visit https://www.fanta.com
Fanta®, and its partnership with Universal Pictures was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML.
