Pokémon partnered with Gujarat Titans for the league season of 2025, bringing smiles to the faces of junior and senior players alike. Pikachu’s appearance at training sessions as well as home games added an electrifying energy to the atmosphere.
In the pre-season period, Pokémon was integrated into the franchise’s Junior Titans program – a first of its kind and scale grassroots initiative that promotes sports and an active lifestyle amongst children below the age of 14; spanning across 5 cities in Gujarat. The Pokémon team visited two centres during the course of the program,where exciting Pokémon gifts were distributed. The pinnacle of the partnership’s activation here was the surprise visit by Pikachu to the Ahmedabad centre; where Pikachu led the warm up activities for the day with Radio Taiso Number One (Japanese Warm-Up Exercise : https://www.youtube.com/watch?v=7hbPBUXpVq0 ) – met with great joy by the participating children.
During the season, Pokémon set up a booth decorated with Pokémon art at Narendra Modi Stadium. About 42,000 people visited the booth over the seven home-game days. Pikachu wearing a Gujarat Titans jersey was present at the booth to interact and take pictures with visitors on most home-game days. Visitors also received free stickers of Pikachu to take back home as mementos. Some lucky kids from Junior Titans were also invited to the stadium to meet Pikachu wearing a Gujarat Titans jersey.
Colonel Arvinder Singh, COO of Gujarat Titans, said,
“Our partnership with The Pokémon Company reflects our focus on innovative fan engagement with an internationally recognised brand. From the Junior Titans initiative to in-stadium experiences, young fans were excited to interact with Pikachu, sporting Gujarat Titans colours — adding a unique dimension to our 2025 campaign.”
Outside of the stadium, Pikachu wearing the Gujarat Titans jersey also entertained visitors at Nexus One, Ahmedabad as part of the Pokémon Fiesta, a fun event with dance shows, mini-games and other attractions. The Gujarat Titans logo was also displayed in-game on Poké Stops across Ahmedabad in Pokémon GO.
Susumu Fukunaga, Corporate Officer at The Pokémon Company said, “We are delighted to partner with Gujarat Titans and congratulate the team for reaching the Playoffs. This partnership gave us the opportunity to interact with young cricketers, in addition to the professional league team as well as the general public in Ahmedabad. We were able to tap into a new audience that we had been unable to reach so far. We hope our sports projects will keep connecting us with new partners and audiences through exciting collaborations.”
Pokémon wants to continue entertaining old fans and acquiring new ones by creating new points of contact and offering unique experiences. The brand hopes that its collaboration with Gujarat Titans has made the league season of 2025 more memorable for many cricket fans.
