Corsential Partners with Clarabridge for Next-Generation Sentiment and Text Analytics and Social Media Monitoring

Identifying actionable insights from unstructured feedback and social media continues to become increasingly important and the Clarabridge solution helps further advance Corsential’s CEM service offering. Through the use of Clarabridge’s leading analysis capabilities, sentiment insight and scoring, multi-source social media data capture, and analytics and visual dashboards, Corsential will improve their client’s ability to extract actionable insights from large data sets and connect those insights to higher profits, increased market share, better products, and superior customer loyalty.

The Clarabridge sentiment and text analytics solution will be integrated into Corsential standardized CEM offerings in mid-2013. The additional capabilities will allow clients to monitor what’s being said in real time across a wide range of social media outlets including blogs, Twitter, Facebook, and other online media sources.

“Our goal is to provide actionable insights and drive more effective decision making through our Customer Experience Management solutions,” says Steve Busby, CEO of Greenwich Associates, Corsential’s parent company. “We still see too much emphasis on the data collection and reporting components of CEM, which is needed, but the real ROI comes from decision making that ultimately increases shareholder value. Our partnership with Clarabridge provides best-in-class customer experience sentiment and text analytics and social media monitoring for our clients who value proactivity and actionability.”

“We are excited about our partnership with Corsential and the potential to add value in Corsential’s delivery of customer experience solutions in the financial services industry,” said Sid Banerjee, CEO of Clarabridge. “We’re excited about the opportunity to grow our partnership community and help companies leverage Clarabridge’s capabilities to offer more comprehensive Voice of Customer solutions.”

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge enables Global 1000 enterprises to achieve a universal understanding of their customers by automatically collecting, classifying, scoring sentiment and analyzing qualitative data found in voice of the customer feedback channels. Insights extracted result in improved marketing, product/service offerings, operations and customer service across an organization. Clarabridge customers include AOL, B/E Aerospace, Betfair, Charming Shoppes, Inc., Choice Hotels, Dell, E.ON, Expedia, Fidelity Gaylord Hotels, Intuit, J.D. Power, L’Oréal, Marriott International, Nissan, PetSmart, QVC, Inc., Sage North America, Santander, United Airlines, Unilever, Walmart, Walgreens and Wendy’s International. Clarabridge is privately held with offices in Reston, Va. and London, U.K. For more information, visit or on Twitter: @clarabridge.

About Corsential

Corsential is a market research and customer experience firm that helps build stronger relationships between its clients and their customers in order to improve customer commitment, facilitate growth and advance overall company profitability and market share. Corsential offers both consumer and B2B customer experience management solutions - with emphasis in the financial service industry - in addition to staff training, analytics and high quality data collection. Our programs gather customer and client feedback and report the insights in an interactive and actionable manner that drives smarter strategic decision-making, improved marketing and positive change on the front-line and throughout organizations for an improved customer experience. Corsential is a division of Greenwich Associates - a research-based strategy management services firm for financial professionals.


Serina Aswani

Andrea Loziuk
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Information Source: Media Newswire

December 8th, 2012 @ 03:35pm