Japan – Lexus presents Time at the 2024 Milan Design Week

Apr 17, 2024 | Business

The exhibition is an immersive art experience, showcasing the future of next-generation mobility and its infinite possibilities

– Time explores the possibilities created through the synergy of software and hardware, drawing inspiration from Lexus’s next-generation battery EV concept model LF-ZC.
– The collaboration features works by Hideki Yoshimoto / Tangent, winner of the inaugural LEXUS DESIGN AWARD, with sound by musician Keiichiro Shibuya, and Dutch solar designer Marjan van Aubel.

Lexus has unveiled its installation Time at the world’s largest design event, Milan Design Week, in Milan, Italy. Located in Art Point and Art Garden at the Superstudio Più in the Tortona design district, a hub for global creative convergence, the exhibit is open until April 21, 2024.

Chief Branding Officer, Simon Humphries, relates that, “Since its inception, Lexus has continually challenged the conventions of automotive luxury, striving to expand the horizons in both products and services to create unique, expectation-surpassing experiences for each customer. The theme of the installation, “Time”, comes from our belief that experience and time are inseparable concepts. Time is not something that simply passes, it’s the starting point of all special experiences. Lexus cherishes a human-centered philosophy, and we believe that providing people with unique experiences in an age where technology will allow cars to anticipate and evolve with the customer, begins with exploring the relationship between people and time itself.”

The Time installation explores Lexus’ vision of a future with infinite possibilities enabled by technology. Software that anticipates the needs of the user has the power to continuously expand and evolve to produce unique experiential value for each individual. It also expresses Lexus’ resolve to redefine luxury in synergy with carbon neutrality, exploring how energy and software can advance mobility innovation.

This year Lexus is presenting an installation of works by two designers who have drawn inspiration from the LF-ZC, a concept model that explores the possibilities for a next-generation Lexus battery electric vehicle (BEV).

At Art Point, Hideki Yoshimoto / Tangent presents Beyond the Horizon, expressing a world of next-generation mobility that evolves infinitely through software. Collaborating with musician Keiichiro Shibuya, the work immerses visitors in a world of light and sound. At Art Garden, the exhibit, 8 Minutes and 20 Seconds by Marjan van Aubel, incorporates solar design and technology in pursuit of a carbon-neutral future.

Installation BEYOND THE HORIZON

This interactive installation is inspired by a future where the personal experiential value of mobility can be tailored to each individual, a vehicle constantly updating its software and transcending the traditional role as a means of transportation through a digital dialogue with customers.

A single line of two-meter tall interactive sculptures are completely uniform in appearance, yet emit light in their own unique ways, evoking different expressions. In the center of the installation, as a symbol of exploration and innovation for the future of mobility, stands the Lexus next-generation battery EV concept LF-ZC.

The blending of time-honored craftsmanship and state-of-the-art technology is one of the core themes of this installation. Utilizing the rich heritage of Japanese Echizen washi paper and its 1,500 years of history, the installation boasts an expansive screen stretching 4 meters high and 30 meters wide, illustrating the ever-changing vistas of the horizon. This washi is infused with bamboo fibers, a nod to the material used in the LF-ZC, and symbolizes the brand’s commitment to sustainability and refined luxury. This integration also signifies Lexus’ reverence for Japan’s traditional materials and masterful craftsmanship while forging ahead into the future.

Keiichiro Shibuya has composed the sound installation piece “Abstract Music” to complement the exhibition concept. Sound images generated in real time through programming from a vast amount of sound data move around among the 31 speakers installed throughout the venue. No two moments are ever the same, as the sounds endlessly evolve. The changing of the horizon from dawn to dusk, with LF-ZC as the guide to the future, the ten sculptures, and “Abstract Music” – all come together to create a unique, personalized, and immersive experience.

Installation 8 Minutes and 20 Seconds

This work expresses Lexus’ commitment to advancing the innovation of mobility by celebrating the potential of energy and software while aiming for the coexistence of carbon neutrality and luxury. The installation, depicting a to-scale representation of the concept model LF-ZC, utilizes solar power, harnessing energy from Organic Photovoltaic (OPV) cells and storing it in built-in batteries. It is equipped with motion sensors that respond movements of visitors, creating an immersive light and sound experience. The aim of this is to reflect our potential synergy with the natural environment, making the visitor an active participant in this vision of the future.

Named for the time it takes sunlight to reach the Earth’s surface, 8 Minutes and 20 Seconds imagines the car positioned among holographic trees and a reflective seating area, set against a backdrop of an interactive sun. Created with 16 of van Aubel’s Sunne solar lamps arranged in a circle, the sun changes color when visitors touch a sensor that is made from a new bamboo fabric developed by Lexus, sending a signal that triggers a personal sunrise for each visitor.

In addition, the installation uses natural sounds such as the rustling of bamboo, which is an auditory representation derived from the bamboo material used in the interior of the LF-ZC, the inspiration for this work.

For more information, visit https://global.toyota/en/newsroom/lexus/40635895.html.

Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Lexus aims to be a luxury lifestyle brand and the flagship Luxury Yacht is the embodiment of the Lexus design philosophy “Crafted.” The LY 680 expresses this philosophy by thoroughly paying attention to every single detail, in order to exceed customers’ expectations and create a unique experience that stimulates their senses, even while at sea.

The concept for the Luxury Yacht is “to feel like a hideout in the middle of the sea, providing a space where discerning customers can feel free and at ease.” The exterior embodies the Lexus design philosophy of L-finesse, and the interior has been meticulously crafted down to the smallest details to provide a comfortable living space. In terms of performance, Lexus aims for confidence inspiring cruising performance, offering stable maneuverability, excellent ride comfort, and quietness.

Production was carried out by the Horizon Group, which has a reputation for its advanced technological capabilities which have been honed through the construction of superyachts. By combining the Horizon Group’s building capabilities with yacht production methods based on TPS(2), the strengths of both brands have been leveraged to achieve further enhancements.

A 1/20 scale model of the LY 680 will be on display at the Japan International Boat Show 2024 which will be held at Pacifico Yokohama from March 21st to 24th, 2024.

Expansion of Flybridge and Swimming Platform Provide More Space for Enjoyment and Relaxation

The flybridge has been extended by 1,400 mm and features a spacious lounge sofa and a barbecue grill(3), allowing guests to relax and enjoy the fresh ocean breeze. In addition, the swimming platform has been extended by 700 mm platform, which allows you to enjoy a wide range of offshore activities, including personal watercrafts.

Production to be Handled by the Horizon Group

Horizon Group, who will build the LY 680, is a leading luxury yacht brand in Asia, specializing in custom-built yachts utilizing advanced technology and excellent production methods. The combination of sleek styling inspired by Lexus’ design philosophy, L-finesse, and Horizon Group’s production capabilities, which they’ve cultivated through the construction of superyachts, leverages the strengths of both brands to create a truly spectacular yacht.

(1) Delivery is scheduled for the spring of 2026. Sales in additional overseas markets will be considered in the future based on customer demand.
(2) Toyota Production System
(3) Option setting

Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Japan – Lexus Announces Global Sales Results for 2023

Jan 31, 2024 | Business

Lexus has announced the global sales results for 2023.

The global sales results for the period from January to December 2023 reached a record high of 824,258 units (a 132% increase compared to the previous year). This growth was attributed to strong demand, particularly in North America and Japan, along with the recovery of stable parts supply contributing to increased sales. The ratio of Lexus electrified vehicle sales*1 reached a record high of 47% through the expansion and robust sales of the electrified vehicle lineup, including the new “RX” and the battery EV exclusive model “RZ.” Additionally, in the Japanese domestic market, strong sales of key models such as NX and RX led to a record high of 94,647 units (a 229% increase compared to the previous year).


Lexus International President Takashi Watanabe
“We express our sincere gratitude to each and every one of our global customers for their unwavering support of Lexus vehicles. Lexus will continue to drive unique initiatives, focusing on the development and promotion of battery electric vehicles in pursuit of realizing a carbon-neutral society. In addition, we are committed to responding promptly and accurately to customer needs, adapting to the changing times, and continuously striving to craft cars that bring joy to our customers.”

(1) “Electrified vehicles” includes all HEV, PHEV and BEV models

Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Lexus: Customized New GX 550 “OVERTRAIL” to be Exhibited at the Tokyo Auto Salon

Jan 12, 2024 | Business

JAOS Corporation and LEXUS will be exhibiting the GX 550 “OVERTRAIL” JAOS ver. and the LX 600 “OFFROAD” TEAM JAOS 2023 ver., which successfully completed the entire approximately 2,110 km course of the 2023 BAJA 1000, at the 2024 Tokyo Auto Salon to be held from January 12th (Friday) to 14th (Sunday) at the JAOS booth (East Hall 7, No.702).

LEXUS is committed to expanding its model lineup to cater to the diverse needs and lifestyles of our customers. Scheduled for release in Japan by the end of the year under the concept of “The Premium Off-Roader,” the new GX promises exhilarating experiences in a variety of scenarios, from rugged off-road terrain to urban city streets. Among them, the GX 550 “OVERTRAIL” epitomizes the essence of the “OVERTRAIL PROJECT,” aligning with the vision to contribute to the realization of a carbon-neutral society. With a focus on delivering outdoor experiences that encompass understanding, enjoyment, and protection of nature, this vehicle enhances the joy of outdoor lifestyles while coexisting harmoniously with the natural environment. Starting with the excellent fundamental performance of the standard model and further enhancing specific functions and designs essential for a true off-roader, the vehicle serves as a partner providing new outdoor experiences while remaining close to the customer.

With the slogan “Experience a New Adventure” at its core, JAOS has been committed to the development and sale of 4WD & SUV parts since its founding in 1985. Their goal is to enable a multitude of customers to embark on new adventures.

The showcased GX 550 “OVERTRAIL” JAOS version is a collaborative concept model, customized by both companies that share the vision of the OVERTRAIL PROJECT. It is crafted to represent a dependable vehicle capable of navigating the most challenging environments. With a base vehicle’s adventurous exterior and exceptional off-road performance, and a design tailored for comfortable driving on any road, the vehicle incorporates distinctive customizations unique to a 4WD & SUV aftermarket parts manufacturer. The aim is to create a style that sparks the adventurous spirit of our customers.

In the front, the rugged bumper representative of heavy-duty off-road vehicles is reproduced using lightweight and highly rigid ABS resin. The vehicle is also equipped with various standard off-road components, including fender garnishes to protect the wide and impressive fenders, tube-style side steps to safeguard the side sills while ensuring easy ingress and egress, large mudguards to shield the body from debris during off-road driving, and aluminum skid plates to cover vulnerable underbody areas. Additionally, the inclusion of a roof rack to enhance carrying capacity, coupled with the adoption of a lift kit and the use of lightweight yet highly rigid 18-inch wheels, has elevated every aspect of the GX 550 “OVERTRAIL” from its authentic off-road appearance to its dynamic performance.

Through collaboration vehicles such as the GX 550 “OVERTRAIL” JAOS version, our goal is to continue showcasing the pleasure of vehicle customization, with the aim of offering our customers increasingly enriching car life experiences.

GX 550 “OVERTRAIL” JAOS ver. Customization Specifications*1 Overview

  • JAOS Front Bumper Guard (ABS / 2 Colors / Includes LED Lamp)
  • JAOS Skid Plate Type R (Aluminum 4 mm)
  • JAOS Fender Garnish Type X (ABS / Matte Black Finish)
  • JAOS Side Step Black (Steel Tube / Resin Step)
  • JAOS Flat Rack 1250 x 1400 for Roof Rail (Aluminum / Black Anodized)
  • JAOS Mud Guard III Black (EVA Flap + Aluminum Plate)
  • JAOS TRIBE CROSS (18 x 8.5 J/MGM)
  • BATTLEZ Lift Kit VFCA (Titanium-Infused Lift Kit Springs / Harmofleq®*2 Built-in Adjustable Dampers)
  • TOYO TIRES OPEN COUNTRY A/T III LT275/70R18 (Not on sale in Japan)

JAOS Booth Details
East Hall (HALL 7) No. 702

*1 These are exhibition vehicle specifications and may differ from the actual products.
*2 Harmofleq® is a registered trademark of KAYABA Inc.


Topic: Press release summary

Japan – Lexus Debuts Next-Generation Battery EV Concept and Vision for the Future of Mobility at the JAPAN MOBILITY SHOW 2023

Oct 26, 2023 | Business

Lexus Debuts Next-Generation Battery EV Concept and Vision for the Future of Mobility at the JAPAN MOBILITY SHOW 2023

Pushing the Boundaries of the Electrified Experience

– World premiere of the next-generation BEV concept LF-ZC, scheduled for launch in 2026.
– World premiere of the LF-ZL, a BEV mobility flagship concept, presenting the future vision of the Lexus brand.
– Next-generation BEV architecture brings together state-of-the-art software and hardware platforms for an elevated automotive experience.
– “rene OS” seamlessly integrates digital life into the vehicle, providing personalized driving experiences as well as extended entertainment and connectivity.
– Innovative use of bamboo, a long-time signature Lexus material, explores new possibilities for luxury in a circular economy, offering not only environmental but also social sustainability.

At the inaugural Japan Mobility Show 2023, Lexus introduced a range of concept models under the theme “Pushing the Boundaries of the Electrified Experience”, envisioning new possibilities for mobility through electric cars. The Lexus booth hosted the global debut of the next-generation Battery Electric Vehicle (BEV) concept car LF-ZC, set for release in2026, along with the BEV flagship concept model LF-ZL, which offers a glimpse into the brand’s future.

LF-ZC

Since its inception in 1989, Lexus has pushed boundaries in the automotive industry, consistently challenging the conventional notions of luxury and offering customers new product propositions and experiences. As a luxury lifestyle brand that transcends the automotive sphere, Lexus continues to anticipate changing customer needs and desires with creativity and attention to detail, striving to surprise and surpass expectations.

Lexus is committed to becoming electric brand by 2035, a transition that will involve fundamentally reassessing vehicle architecture though a new modular structure, implementing cutting-edge production technology, and fully integrating a comprehensive new software platform.

The LF-ZC (Lexus Future Zero-emission Catalyst) concept introduced today is part of the forthcoming next-generation Lexus BEV lineup, due for market launch in 2026. As the name suggests, the model forms the catalyst for new experiences in the electric age, including elevated driving dynamics, uncompromised design, and new exclusive services―the epitome of the Lexus brand promise to craft cars that enrich the lives of discerning customers.

Joining the producion concept is the LF-ZL (Lexus Future Zero-emission Luxury), a BEV vision concept that offers a glimpse into a future where mobility, people, and society are seamlessly connected. Offering an unparalleled level of personalized customer interaction with the vehicle, it provides distinctive driving experiences for each individual, taking hints from their actions and making ongoing suggestions. This future flagship model aims to present an innately sustainable, guilt-free luxury lifestyle that empowers customers to live in tune with their needs and desires while at the same time contributing positively to the environment and society at large.

Next-Generation Lexus BEV LF-ZC Concept to Enter Production in 2026

Over the years, Lexus has honed the precise, intuitive dynamic promise of the Lexus Driving Signature through electrification technology. The brand is committed to continuing to deliver hallmark Lexus craftsmanship through BEVs, producing cars that embody both functionality and beauty without any compromise. LF-ZC embodies this vision, standing as a symbol of Lexus’ electrification journey. LF-ZC is characterized by its sleek proportions, low center of gravity, spacious cabin, and an emotionally charged design that seamlessly blends functionality and aesthetics.

Next-generation Lexus BEVs will achieve more versatile vehicle packaging by minimizing all core components. This translates directly to driving performance, with LF-ZC delivering engaging and exhilarating dynamics where driver and car become one, leveraging the excellent inertia characteristics of BEVs and building on technologies from Lexus RZ development, such as the seamless drive force control by the all-wheel drive DIRECT4 system and the natural, linear steering feel provided by Steer-by-Wire.

The digitalized Intelligent Cockpit features situation-based functionality where customers can access the functions they need, when they need them, making it a control interface that enhances the immersive driving experience. The integration of the new software platform “Arene OS” interface allows continuous updates of functions in line with the evolving times, including advanced safety technology and multimedia features. For a personalized driving experience, the car becomes a true companion to customers by adjusting fundamental performance characteristics, such as acceleration and handling, to driver preferences through software-enabled hardware.

Utilizing advanced AI technology, the next-generation voice recognition system provides customers with a service experience reminiscent of conversing with an attentive and accommodating butler, thanks to its swift response to voice commands and perceptive suggestions. Going beyond the conventional navigation features, it provides route and mode recommendations that align with the driver’s preferences by considering their daily activity patterns and mood.

Throughout the interior, the Bamboo CMF (Color, Material, Finish) Concept represents Lexus’s unique sustainability efforts, focusing on circular resource use while delivering fresh experiential value to customers through an innovative interior design. In this way, Lexus is exploring new possibilities for traditional materials through technology, combining the dual principles of environmental and social sustainability, and luxurious design.

For more information, visit https://global.toyota/en/newsroom/lexus/39888392.html.