Japan – Eisai and FCNT Enter Into Business Alliance Aiming to Support People Living with Dementia and to Prevent Dementia

Eisai Co., Ltd. and FCNT LIMITED announced today that both companies have entered into a business alliance agreement aiming to support people living with dementia and to prevent dementia, through developing solutions for maintaining brain performance. Both companies will construct an ecosystem with the aim of supporting people living with and preventing dementia (“Dementia Ecosystem”), with integrating Eisai’s wealth of experience and knowledge including drug creation and disease awareness activities as well as Eisai’s solution measures such as digital technology, in the area of dementia, and FCNT’s products such as smartphones designed to offer outstanding usability for the elderly as well as FCNT’s services including “Raku Raku Community” on SNS targeting such smartphone users. With constructing a “Dementia Ecosystem”, both companies aim to contribute to the solution of dementia, which is one of the important social issues in an aging society.

The initiatives planned under the alliance are as follows.

1. The “NouKNOW” will be installed on the “Raku Raku Smartphone”
The “Raku Raku Smartphone F-52B” developed and manufactured by FCNT will be equipped with the digital tool for self-assessment of brain performance (brain health) “NouKNOW” (pronounced “NOH-NOH”, non-medical equipment) distributed by Eisai. It is scheduled to be released by NTT DOCOMO, INC. in or after February 2022. This will be the first time that “NouKNOW” is deployed as a function that can be operated on a smartphone. F-52B users will be provided with brain performance checks at no cost by “NouKNOW” up to 4 times a year.

2. Developing solutions for retaining good health and the disease prevention
Eisai and FCNT will develop highly convenient solutions for the prevention of dementia, such as identifying future health concerns and predicting risks, with utilizing FCNT’s healthcare information infrastructure to accumulate data available among users, including step count, step speed and heart rate, as well as its management capacity to develop membership services such as “Raku-Raku Community” (2.4 million members as of August 2021. Based on available information by FCNT), an SNS service for seniors with a membership system, in addition to Eisai’s know-how based on various data in the area of dementia. Furthermore, the both companies aim to deploy the new solutions developed based on this alliance for corporate customer, including businesses and regional governments, as a packaged solution that combines products and services owned by not only Eisai and FCNT but also other industries and organizations.

Eisai and FCNT will address and resolve the social issue related to dementia, and promote co-creation of value toward realizing a healthy and long-lived society through contributing to the construction of a “Dementia Ecosystem” by combining the strengths of the both companies.

For more information, visit https://www.eisai.com/news/2021/news202195.html.

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Eisai and ITO EN Enter Into Business Alliance Aiming to Support People Living with Dementia and to Prevent Dementia

Eisai Co., Ltd. and ITO EN, LTD. announced today that both parties have entered into a business alliance agreement concerning the initiatives for supporting people living with and preventing dementia with the aim of realizing a healthy and long-lived society.

Through this alliance, Eisai and ITO EN aim to contribute to the solution of dementia, which is one of the important social issues, with integrating Eisai’s wealth of experience and knowledge in drug creation and disease awareness activities in the area of dementia, as well as Eisai’s solution measures such as digital technology, and ITO EN’s customer network through its community-based sales activities, as well as ITO EN’s problem-solving project related to cognitive function based on abundant research on Matcha (powdered green tea). The specific initiatives planned are as follows.

1. Providing the packaged solution
As support for holding seminars on exercise and food related to dementia disease awareness and brain health by local governments for residents, the packaged solution plans to be provided through ITO EN’s 186 business offices nationwide. The packaged solution includes Eisai’s information materials for disease awareness, opportunities for checking brain performance using Eisai’s brain performance (brain-health) self-check tool “NouKNOWTM” (pronounced “NOH-NOH”, non-medical equipment), and ITO EN’s information and services related to Matcha and health.

2. Providing a set of products focusing on brain health
A set product which includes the Foods with Function Claims “Oi Ocha OMATCHA POWDER (stick 1.7g x 32)” produced by ITO EN, a prepaid card that can be used for “NouKNOW” and Eisai’s information materials related to brain health will be distributed in Japan.

3. Providing an opportunity to check brain performance at events and campaigns hosted by ITO EN
At the events and campaigns hosted by ITO EN, participants will be provided with the information on brain health and the opportunity to check brain performance using “NouKNOW”.

4. Initiation of brain performance check trial internally at ITO EN, towards the future utilization of brain performance checks in corporate health examinations
As a trial for the utilization of “NouKNOW” in corporate health examinations, verification of the effects of health consciousness and behavioral changes based on regular brain performance checks among willing ITO EN employees has been ongoing.

Eisai, which aims to eliminate the diverse anxieties of each individual (The People) by constructing a dementia ecosystem through coexisting with other industries and organizations, and ITO EN, which explores the potential of tea and aims to be a health creation company that contributes to the era of 100 years of life, will promote co-creation of value toward the realization of a healthy and long-lived society so that people can lead a happy life in their own way by combining the strengths of both company.


Topic: Press release summary