Fujitsu’s corporate brand identity system awarded iF DESIGN AWARD 2022

Fujitsu today announced that its Corporate Brand Identity System has been awarded the iF DESIGN AWARD 2022, one of the world’s most prestigious design awards, in the discipline Communication, category Company Branding.
Fujitsu’s Corporate Brand Identity System includes a set of documents, design templates and material libraries that define and leverage the design elements which represent the corporate brand, such as logomarks, colors, fonts, and photos, to create a consistent image across advertising, the web, presentation materials, events, business cards, offices, and more.
Fujitsu completely revamped its brand identity in October 2021 with the launch of Fujitsu Uvance, Fujitsu’s new global business brand to create a sustainable world, deploying new creative brand assets globally across all customer touch points and within the Fujitsu organization.

The iF judging panel recognized Fujitsu’s objective to create a new brand identity as part of Fujitsu’s corporate transformation efforts based on its purpose “To make the world more sustainable by building trust in society through innovation,” and its brand refresh activity. Fujitsu’s Corporate Brand Identity System was also evaluated from the perspective of style, emotional appeal, and depth of design elements. The award was jointly awarded to Interbrand Corporation(1), which was responsible for the design of Fujitsu’s new Corporate Brand Identity system. The award ceremony will be held in Berlin, Germany on May 16, 2022.

Characteristics of Fujitsu’s new Corporate Brand Identity System:
– Fujitsu’s iconic Infinity Supergraphic which symbolizes Fujitsu’s commitment to the renewing force of transformation and the virtuous cycle of sustainability in 15 different color gradients
– A color wheel of 8 primary colors and 6 functional colors that represent Fujitsu’s diverse 360 degrees worldview
– Fujitsu’s unique corporate font, “Fujitsu Infinity Pro,” that focuses on readability for millions of people
– Standards for creating photos, illustrations, and videos that represent diversity and inclusion

Roles and responsibilities:
Fujitsu: Corporate Brand Identity System Strategy and Planning
Interbrand (London and Tokyo offices): Global Design Concept Development and Guidelines Development


One of the most prestigious design awards in the world, awarded by the iF International Forum Design GmbH (Hanover, Germany) since 1953. Based on the five criteria “Idea,” “Form,” “Function,” “Differentiation,” and “Impact,” a jury of world-class design experts evaluated a record of 10,776 applications submitted this year.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 126,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$34 billion) for the fiscal year ended March 31, 2021. For more information, please see

Topic: Press release summary

Hitachi, Ltd. and cbs Corporate Business Solutions Support Fast and Efficient Transition of Japanese Companies to SAP S/4HANA

Hitachi, Ltd. (TSE: 6501) and cbs Corporate Business Solutions (NYSE: cbs) announced that they have signed a business partner agreement on September 24, 2021, to support SAP S/4HANA transition for Japanese companies.

In Japan, SAP ERP is widely adopted as a core system mainly by the manufacturing industry and is introduced in Japan and global locations. With the rapid changes in the business environment, there has been a need to link the core system with cloud services to respond to operational changes and speed up management decisions by effectively utilising data.

Hitachi has been providing an end-to-end SAP solutions for Japanese companies and cbs is an international consulting firm for digital transformation and enterprise-wide solutions. Hitachi and cbs will jointly support the renewal of core systems using SAP S/4HANA, the core of the next-generation digital platform.

The two companies, in collaboration, will provide the following three services.

1. Formulation of concept for the visualisation of management information

After formulating the ideal state in a workshop based on “NEXPERIENCE”(1) which is Hitachi’s customer collaborative creation methodology and one of Lumada(2) services, Hitachi will formulate a systemisation concept focused on renewing the management infrastructure and creating a roadmap for optimising the system architecture and data collection and utilisation processes.

Suppose you want to analyse the impact of SAP S/4HANA on the existing system from the functional point of view and the data point of view. In that case, cbs will examine by using cbs SAP S/4HANA Readiness Analysis and provide the base information for future data migration.

2. SAP S/4HANA migration – preparation phase support

Hitachi will support staged cloud migration and process transformation as a necessary preparation phase for smooth SAP S/4HANA implementation. cbs can provide the master data management and data linkage review required to combine the core system and cloud services.

It is essential to know about data management for the preliminary data cleansing of SAP environments that have been in use for a long time. Hitachi works with the cbs consultancy team who have strong knowledge of S/4HANA transformation and preparation service for data managenent.

3. SAP S/4HANA migration – Implementation phase

Hitachi is committed to providing the most appropriate methods (new implementation, mix-and-match, shell conversion, and system conversion) to achieve digitisation goals. Hitachi supports the introduction of SAP S/4HANA.

With cbs Selective Data Migration proprietary tool, cbs ET Enterprise Transformer – for SAP S/4HANA, cbs can effectively support scenarios such as mix-and-match, shell conversion, and consolidation of multiple SAP environments.

cbs Selective Data Transition service can migrate the necessary data selectively with the information needed for management utilisation. It would result in maximum added value with minimal involvement of company resources and end-to-end cost efficiency. cbs also offer master data conversion, migration data refinement, and gradual migration based on SAP data structure to ensure a reliable migration with minimal downtime.

(1) Lumada: General name of solution service technology using Hitachi’s advanced digital technology to generate value from customer data and accelerate digital innovation

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is contributed to a sustainable society with a higher quality of life by driving innovation through data and technology as the Social Innovation Business. Hitachi is focused on strengthening its contribution to the Environment, the Resilience of business and social infrastructure as well as comprehensive programs to enhance Security & Safety. Hitachi resolves the issues faced by customers and society across six domains: IT, Energy, Mobility, Industry, Smart Life and Automotive Systems through its proprietary Lumada solutions. The company’s consolidated revenues for fiscal year 2020 (ended March 31, 2021) totaled 8,729.1 billion yen ($78.6 billion), with 871 consolidated subsidiaries and approximately 350,000 employees worldwide. For more information on Hitachi, please visit the company’s website at

In the IT field, we have been expanding our business as an SAP partner since 1994, and have been using SAP extensively within the Hitachi Group as a user since 1999. Hitachi proposes the best solution from the perspective of both long-time SAP users and vendors.
For details, please visit the official website (Japanese):

About cbs Corporate Business Solutions

cbs Corporate Business Solutions, founded in 1995, is an international consulting firm for digital transformation and enterprise-wide solutions. The consultants design, optimise and manage digital business processes for mid-sized industrial corporations, hidden champions and large enterprises – end-to-end and worldwide. Realising enterprise transformation for global industrial customers, cbs combines sector-specific consulting expertise with software-driven transformation solutions based on our comprehensive methodology M-cbs – for fast value on the journey to the digital enterprise.

cbs has more than 700 employees based at its headquarters in Heidelberg. Situated in our offices in Singapore, Kuala Lumpur (Malaysia) and Tokyo (Japan), cbs team members take care of our Asia Pacific clients. For details, please visit the official website:

Topic: Press release summary

Corporate Finance Associates Brad Purifoy Named Investment Banker of the Year

D CEO Awards Honors Managing Director Brad Purifoy | Investment Banker of the Year 2021

Los Angeles – June 16, 2021 – Brad Purifoy of Corporate Finance Associate Worldwide (CFAW), an international middle-market investment banking firm, was honored by D CEO as 2021 Investment Banker of the Year. Mr. Purifoy was involved in a unique deal that set him apart from other nominees.

Mr. Purifoy worked with his client for more than five years on an exit strategy, but before they were able to execute a transaction, the business owner became gravely ill. The business owner’s wife, although she was not intimately involved in the business, stepped in to handle the details. Brad worked with legal counsel, the owner’s spouse, and the buyer to protect his client’s legacy during the most trying times.

“People tend to think of businesses as their corporate identity, just products or services. The fact of the matter is, businesses are owned and run by people”, said Brad Purifoy, Managing Director of CFA and the lead dealmaker on transaction. “M&A transactions don’t just involve dollar signs – they are about serving the needs of people who build great businesses. This transaction served as a good reminder for company owners to not only plan for eventual M&A transactions, but also for contingencies in business and life that could arise.” D CEO, partnering with Association for Corporate Growth, honored the professionals whose activities set the standard for M&A transactions on May 6th.

About Corporate Finance Associates
Celebrating more than 65 years of service, Corporate Finance Associates Worldwide is a leading investment banking firm, with offices across North America, Europe and India providing middle-market companies with a wide range of financial advisory services and access to capital resources. More information is available via the Internet at

Corporate Banks Can Speed Services to Customers with Oracle Cloud

Oracle has delivered two new cloud-native services that simplify the complex, fragmented processes that have hamstrung corporate banking. With Oracle Banking Corporate Lending Process Management Cloud Service and Oracle Banking Credit Facilities Process Management Cloud Service, banks can speed the completion of everyday activities, such as loan and credit processing. Built on the performance and scalability of Oracle Cloud Infrastructure (OCI), the offerings help banks grow their business and deliver exceptional customer service whilst reducing operational costs.

“In the coming years, it’s estimated that corporate banks will derive up to 30%[1] of their revenue from digital channels,” said Sonny Singh, executive vice president and general manager, Oracle Financial Services. “This requires banks to accelerate automation and digitization of paper-heavy processes so they can focus on retaining and expanding customer relationships. Built on our deep industry expertise, these new cloud-native solutions provide banks a quick, componentized option to modernize loan and credit management activities.”

Process management made easier in the cloud

With the services, corporate banks can streamline operations through automated workflows with the flexibility to customize various lifecycle processes. The solutions also offer persona-specific operational dashboards to enable bankers with real-time customer insights for smarter and faster decision-making.

Oracle Banking Corporate Lending Process Management Cloud Service enables banks to meet customers’ on-demand and custom-financing needs by accelerating the loan process from initiation through to closure—all without sacrificing user experience or transparency in the application process.

Corporate credit is one of the longest processes in corporate banking—it can take months for validation. Oracle Banking Credit Facilities Process Management Cloud Service can reduce that cycle to just a few days. Banks can accelerate credit origination and servicing, pre-qualify credit lines, track exposures to customers in real-time, and mitigate business risks.

These new services follow Oracle’s recently introduced corporate banking solutions for supply chain financing, liquidity management, and virtual account management. Each solution runs on the high-performance OCI Container Engine for Kubernetes and automated with OCI Resource Manager and Terraform across multiple Oracle Cloud Regions, which means global banks benefit from the highest levels of system availability, scalability, and data security.

Additional Information

Learn more about Oracle Corporate Banking Solutions here.

Learn more about Oracle Cloud Infrastructure here.

[1] Boston Consulting Group Executive Survey as reported in Business Chief Europe:

About Oracle Financial Services

Oracle Financial Services Global Business Unit provides clients in more than 140 countries with an integrated, best-in-class, end-to-end solution of intelligent software and powerful hardware designed to meet every financial service need. Our market-leading platforms provide the foundation for banks and insurers’ digital and core transformations and we deliver a modern suite of Analytical Applications for Risk, Finance Compliance, and Customer Insight. For more information, visit our website at

About Oracle

Oracle offers suites of integrated applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at


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Corporate Boards Worldwide Navigating Governance Challenges, HKIoD Shares Findings of Global Director Survey 2020-2021

A global research on board governance during the Covid-19 crisis indicated that two-thirds of company directors reported an increase of time commitment by 50 percent or more.

The Hong Kong Institute of Directors (“HKIoD”) shares the 2020-2021 Survey Report of the Global Network of Director Institutes (“GNDI”), which analyses survey responses fielded in the second half-year of 2020 from a diverse pool of nearly 2,000 directors from 17 director institutes worldwide. HKIoD is a member institute of GNDI, an international alliance of leading director institutes representing more than 150,000 corporate board members.

Chairman of HKIoD Dr Christopher To noted, “This GNDI Survey Report provides timely snapshots of how boards worldwide are navigating the economic and social impacts of the Covid-19 crisis. How our fellow directors recalibrated their board foci and strategies generated good references not just for now but also for the foreseeable future, as the impacts of Covid-19 will linger for some time. Globally directors must act and have acted quickly in changing. This crisis poses opportunity to rethink, revalue, restructure, restart and rebound,”

Highlights of global key findings

Outlined below are highlights of the report’s key findings:
— Directors gave high marks to themselves and their management teams. Many credited prior scenario planning that provides a good foundation for an effective response to the Covid-19 crisis.
— There will be an increased emphasis on risks in 2021 and beyond. The crisis will likely have the most significant long-term impact on how boards engage on strategy and risk and assess employee health and safety.
— Virtual board meetings work, but they are second best. Virtual board meetings are here to stay.

Challenges and responses

While the GNDI Survey Report publishes Global Aggregates, HKIoD has prepared a supplementary paper, which places side by side the findings for significant issues in Global Aggregates, Asia & Oceania Subset (“A&O”) and Hong Kong Subset. The comparison presents findings in Hong Kong ranking order, for readers with interest in the Hong Kong scenarios vis-a-vis regionally and globally.

The top challenge perceived from the Covid-19 crisis was “recalibrating strategies to the new market or environment” (HK: 61%, A&O: 61%, Global: 56%). This is followed by “ensuring effective governance in decisions affecting employees, investors, customers, suppliers and communities” and “responding to changing government policies and guidelines”.

As to how boards responded to the Covid-19 crisis, the top answer was “our board has been able to govern effectively in the new environment” (HK: 80%, A&O: 84%, Global: 89%). Many boards have established ad-hoc or special crisis committee as “a valuable component of the board’s crisis response plan”.

Compared to directors of other places, Hong Kong directors seem to have outperformed in identifying mobility restrictions and pandemic risk as “top risk on the board’s risk dashboard 12 months ago”. This is probably due to prior experiences in the 2003 SARS and the 2019 social unrest. On challenges posed by the crisis, Hong Kong directors placed a higher ranking than other directors in “approving or making decisions quickly” as an important challenge to be addressed and therefore attributed higher emphasis to “ensuring the quality of decision making on fast-moving issues” as an area of governance with long-term impact.

The topmost challenge by far in adapting to meetings in a virtual setting was “losing nonverbal communication between directors” (HK: 61%, A&O: 64%, Global: 68%). This was followed by the challenge from technological problems disrupting the meeting.

CEO of HKIoD Dr Carlye Tsui, who is also a member of the GNDI Executive Committee, remarked, “Globally, directors were confronted with the need to master technology in adapting to virtual meetings. This may be a wake-up call for them to enhance their digital readiness. Measures in meeting the challenges in the Covid-19 crisis are to a great extent related to digital transformation. Digital readiness can react to transformation better; a board that is digital enlightened leads digital transformation in a faster speed.”

Long-term impacts

On areas of governance perceived to be affected in the long term, many boards would proceed with “incorporating a new set of broader risks in scenario planning”. Boards would work on “ensuring the ongoing health and safety of employees”.

Perceived by the directors surveyed, there is likelihood of change in the long-term trajectory of trends. The respondents anticipated “increased focus on ESG, sustainability and stakeholder value issues” (HK: 75%, A&O: 71%, Global: 67%). They also predicted “slowing down of globalization through increased protectionism”. They placed importance on “incorporating data analytics” and “incorporating expertise of outside experts” into the board decision-making process. Other trends perceived to pick up momentum included “increased board diversity”, “the emergence of professional director”, “increased competition for talent” and “increased corporate repurposing”.

Dr To further remarked, “We must continue to be braced for severe business hardship. We must learn from the past experiences and ride on the transformation of business mode.”

Lessons learned and going forward

From the survey, the lessons learned included “digital board engagement as a helpful tool for board operations moving forward” (HK: 82%, A&O: 87%, Global: 89%). The respondents indicated that their board would “incorporate a broader set of risks into the information dashboard of the board”, “ensure greater communication with a broader set of stakeholders” and “increase director education on factors identified as barriers to the organisation’s Covid-19 response”, among other things.

Dr Tsui added, “A competent director must pursue continuing professional development. The survey findings provide HKIoD with useful reference for enhancing education to facilitate directors in the new normal.”

HKIoD promotes excellence in director practices through its annual major project of Directors Of The Year Awards, honouring role models among individual directors and the collective boards. Continuing in its 21st anniversary, the awards project this year takes on the theme “Leading in New Normal”. Nominations for the awards are open to the public.

The full report of the GNDI Global Survey 2020-2021 [] and the HKIoD supplementary paper [] are available for download free of charge. Nominations of candidates for Directors Of The Year Awards 2021 [] are welcomed.

About The Hong Kong Institute of Directors
The Hong Kong Institute of Directors (“HKIoD”) is Hong Kong’s premier body representing directors to foster the long-term success of companies through advocacy and standards-setting in corporate governance and professional development for directors. A non-profit-distributing organisation with membership consisting of directors from listed and non-listed companies, HKIoD is committed to providing directors with educational programmes and information service and establishing an influential voice in representing directors. With international perspectives and a multi-cultural environment, HKIoD conducts business in biliteracy and trilingualism. HKIoD is a member institute of the Global Network of Director Institutes, a worldwide alliance of leading director institutes.
Tel: (852) 2889 9986
Fax: (852) 2889 9982

About The Global Network of Director Institutes
GNDI is an alliance of leading director institutes from around the world. A global programme of reciprocity helps directors and their boards to unlock access to director resources around the world. GNDI comprises 22 member institutes including HKIoD, representing over 150,000 directors and other governance professionals around the globe.

Media Enquiries:
The Hong Kong Institute of Directors
Joanne Yam +852 2889 1414/[email protected]
Odessa So +852 2889 4988/[email protected]

Strategic Public Relations Group Limited
Brenda Chan +852 2114 4396/[email protected]
Chak Yau +852 2114 4395/[email protected]

Topic: Press release summary