Star Alliance celebrates 25th anniversary as the world’s first and leading airline alliance

The 26-airline alliance’s robust customer-centric vision is encapsulated by a new brand tagline “Together. Better. Connected.”

Continued focus on innovations in customer experience, loyalty, and technology.


Star Alliance and its 26-member carriers will celebrate the 25th anniversary of the world’s first and leading global airline alliance on Saturday, May 14, 2022. This bold vision was established in 1997 based on a customer value proposition of global reach, worldwide recognition, and seamless service. It continues today by leveraging technology to foster a harmonious experience for customers.

“We reflect on the successes of Star Alliance in uniting the leading global airlines, with an eye firmly focused on a future where the customer continues to be at the heart of our work and our global network,” said Jeffrey Goh, CEO of Star Alliance.

“I am very excited for the innovations led by Star Alliance and our members carriers as we aim to be the most digitally advanced airline alliance offering seamless travel experiences with a unique loyalty proposition. This year, we look forward to further developments in seamless connectivity — such as new digital and mobile innovations — and exciting industry-first offers that loyal customers of our member carriers will welcome,” Goh added.

Together. Better. Connected. with Star Alliance

In conjunction with the anniversary milestone, Star Alliance and its member carriers will release exciting campaigns and customer innovations under the new brand tagline “Together. Better. Connected.” The new brand tagline captures the intent of fostering better human connections through the Star Alliance global network coupled with digital seamless connectivity.

“We have defined the way the Earth connects for years, and now more than ever, is the time to enable technology to provide seamless journeys and delight the loyal customers of our member carriers,” Mr. Goh said. “I am happy that “Together. Better. Connected.” — our new tagline — reflects that earnestly and is also future-facing. It will motivate us to do better.”

Among the key successes and future offerings upon which Star Alliance continues to innovate are:

  • To introduce a new partnership model that cements network leadership
  • To be announced an industry-first co-branded credit card in a regional market that will offer loyalty customers of member airlines the opportunity to earn miles and points with spends
  • Jointly adopted a sustainability statement with member carriers to commit to the industry goal of net-zero carbon emissions and consequent joint efforts on decarbonisation
  • Star Alliance Biometrics, launched in 2020, is now available across four major airports – Frankfurt, Munich and Vienna – with Hamburg added in April 2022
  • Expansion of the Digital Connection Service to augment the Star Alliance Connection Centres to aid connecting passengers at major airports and the airlines serving them. This service is currently available at London Heathrow and will expand to a key European hub soon.
  • Progressive ability to reserve seats and track baggage location on codeshare flights and multi-carrier journeys through the digital channels of member carriers
  • Award-winning Star Alliance lounge in Los Angeles and other premium lounges in Amsterdam, Rome, Rio de Janeiro, Buenos Aires, and Paris, with new options for paid access being progressively rolled out.
  • Collection and online redemption of points and miles for award flights and upgrades across the twenty-six member carriers

Star Alliance innovations are underpinned by a robust and ever-evolving IT infrastructure that integrates the member carriers, coupled with more than 50 business practice standards and audit functions that place the customer at the center of the travel experience. On that basis, the Alliance has repeatedly won several “Best Airline Alliance” awards including the notable World Travel Awards, Skytrax World Airline Awards and Air Transport Awards which have recognised its positive contribution to the future of air travel.

About Star Alliance:

The Star Alliance network was established in 1997 as the first truly global airline alliance , based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines and United. Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways.

17 new projects: help alliance significantly expands social commitment

– Lufthansa Group aid organization now active in 24 countries

– Project work in Germany and worldwide focuses on education, work and income

– help alliance makes important contribution to the Sustainable Development Goals of the United Nations


Despite the still noticeable effects of the Corona pandemic on project work, help alliance is increasing its commitment in Germany and worldwide. The Lufthansa Group’s aid organization is now supporting 17 new projects focusing on education, work and income, including for the first time in Argentina, Italy, Iraq, Cameroon, Colombia and the Philippines. As in the past, the projects were selected from suggestions by employees and are supervised and managed by them on a voluntary basis. In total, help alliance is now involved in 51 aid projects in 24 countries for disadvantaged young people.

“The Corona pandemic has further exacerbated the global education crisis. That’s why there is so much for us to do as an aid organization right now. The new help alliance projects are designed to help provide equal opportunities for children and young people after this difficult time. Education is the key to a successful future,” says Andrea Pernkopf, Managing Director of help alliance.

In the global south, school closures have had a particularly negative impact on the educational opportunities of children and young people. According to the United Nations Children’s Fund (UNICEF), insufficient digitization and a lack of equipment prevented at least one-third of students worldwide from learning from home during the pandemic.

Through its work, help alliance is making an important contribution to the United Nations Sustainable Development Goals (SDGs) of “Quality Education” (SDG 4) and “Decent Work and Economic Growth” (SDG 8).

For detailed information on the 17 new help alliance projects, visit, including:

Germany: New ways to learn to read

The project ensures that children with special needs are not left behind and supports them in learning to read parallel to their school lessons.

Italy: More participation for young people in Milan

The project aims to make children and young people aware of their abilities, potential and skills and to help them develop their talents so that they can consciously choose and shape their future.

Philippines: Best school equipment for Filipino children

By providing school materials, LCD projectors and school meals for disadvantaged children, the project aims to ease the burden on teachers and parents and create an improved learning environment for all students.  

South Africa: Houses of Hope in Cape Town

Ubomi houses offer children and young people from the poorest parts of Cape Town a place for education, cultural activities and thus create perspectives beyond the dangers of the township.

Iraq: Running for more self-confidence

Outdoor activities not only promote physical fitness, but also offer women and girls the opportunity to develop their skills and competencies. As a result, they gain more self-confidence and contribute to positive change in a war-torn society.

AAC-IEC Alliance to Lead a Panel Discussion at Cybertech NYC

 AAC Utility Partners (AAC) and Israel Electric Corporation (IEC) are pleased to announce their participation at the upcoming Cybertech NYC event – October 20, 2021.

Cybertech is the cyber industry’s foremost B2B networking platform conducting industry-related events all around the globe. For the first time, Cybertech will be in New York City in October 2021. Cybertech NYC 2021 is a one-day event that will include a conference and exhibition at The Glasshouse, Manhattan, and sector-specific special events will take place in various locations around the city.

The AAC-IEC Alliance is excited to add utility-specific cyber concerns to the conversation in this globally-renowned event. Yosi Shneck, Head of Cyber Entrepreneurship and Business Development at Israel Electric Corp, will moderate a discussion on the increasing cyber threats against critical infrastructure in the utilities sector, as well as the challenges of moving OT systems to the cloud. Notably, the panel will include –

Yosi Shneck – Head of Cyber Entrepreneurship and Business Development at Israel Electric Corp.

IECyber has collected 25 years of Israel Electric Corp’s cyber experience, insights, practices, tools and packed them into a unique cyber defense and resilience SUITE that integrates technologies with people skills and behaviors.

Chris Randle – Chief Information Security Officer, PPL Electric Utilities

PPL Corporation, based in Allentown, Pennsylvania, is a leading U.S. energy company focused on providing electricity and natural gas safely, reliably and affordably to more than 2.5 million customers in the U.S.

Edwin Crow – Managing Partner, AAC Utility Partners

AAC Utility Partners is a vendor-independent consulting firm providing services for utility CIS and other mission-critical systems. AAC is the leading independent Cloud consulting firm focused on utility industry-specific applications and business process services.

The session, titled, “Cloud in the Modern Age of Utilities,” is scheduled for Wednesday, October 20 at 4:05 pm in Hall A.

Yosi Shneck commented, “As a cyber-focused professional, I am grateful for this opportunity to lead a candid experience-based conversation with utility executives about the specific cyber challenges that utilities face. Cybertech provides a needed forum to heighten awareness of the realities of cyber threats as well as effective solutions to achieving and maintaining a cyber-safe environment.”

Additional information about Cybertech NYC 2021 is available at –

AAC Utility Partners, LLC

Shannon Campbell



Enterprise Transformation Strategy with Cybersecurity for Utilities


  • Cloud Computing
  • Computer Security
  • Energy
  • Enterprise Software
  • Oil & Gas
  • Software
  • State & Local Government
  • Technology
  • Utilities

Alliance Systems Named a Top St. Louis Software Developer

 Alliance Systems announces it has been named one of the St. Louis area’s largest software developers by the St. Louis Business Journal.

Alliance ranked #14 in the St. Louis region. The ranking is based on the number of software developers employed by the firm as gathered by the St. Louis Business Journal. The listing includes businesses in applicable counties covering both Missouri and Illinois.

The Business Journal highlighted Alliance for its expertise in developing its own proprietary products, contracting custom development with clients, and serving as a value added reseller. The complete listing of all the recognized firms appeared in the July 9 edition of the newspaper.

“It’s a true honor to be recognized as one of the area leaders in software development. Alliance has grown quickly to continually meet the needs of our clients. Our user experience is at the core of every engagement and the firm brings this discipline to every project, for both startups and established companies,” said Cesar Keller, Chief Experience Officer.

Alliance Systems specializes in integrated design and software, partnering with clients to build modern applications to meet their objectives.

Specialized services include web app development, mobile app development, UX/UI, advanced web design, branding strategy and discovery and audits.

“We focus on agile software development solutions, and results-driven project management methodology, to accelerate a businesses’ growth while positioning them for long term success,” said James Canada, CEO.

For additional information visit

About Alliance Corporate

The Alliance family of companies includes Alliance Technologies, Alliance Systems, and Alliance Advisors — an integrated solutions provider that aligns with you. They stand together to provide world-class managed services, network solutions, talent and consulting solutions, along with the newly formed Alliance University. The goal is to provide a solid return on investment for their clients and to deliver value at every turn. For more visit Alliance family,, Alliance Technologies LLC –, Alliance Systems –, and Alliance Advisors –

Alliance Systems

James Canada




  • Software

Hong Kong – Alliance for Green Commercial Banks organises Roundtable in Green Building (with photo)

Alliance for Green Commercial Banks organises Roundtable in Green Building (with photo)


The following is issued on behalf of the Hong Kong Monetary Authority:

     The Alliance for Green Commercial Banks (the Alliance), co-launched by the Hong Kong Monetary Authority (HKMA) and International Finance Corporation (IFC), a member of the World Bank Group, hosted the roundtable “Practitioner Talk: BUILDING a Green Future”, online today (July 21). This roundtable attracted participants globally from Asia Pacific, the Middle East, Europe, and the Americas.
     Following the Alliance’s roundtable on green building “CEO Talk: BUILDING a Green Future” on July 14, the green building roundtable “Practitioner Talk: BUILDING a Green Future” invited leaders and experts in green building, green finance and policy-making to share their insights on the development in green building in Hong Kong and Asia.
     The roundtable commenced with opening remarks from the Global Head and Director of Climate Business of the IFC, Mr Vivek Pathak; and a keynote address by the Secretary for the Environment, Mr Wong Kam-sing.
     The panel discussion was moderated by Executive Director (External) of the HKMA, Mr Darryl Chan. The roundtable also featured the following speakers:

  • the Chairman of the Hong Kong Green Building Council, Mr Cheung Hau-wai;
  • the Executive Director and Chief Executive Officer of the Link Asset Management Limited, Mr George Hongchoy; and
  • the Chief Industry Specialist, Climate Business Group of the IFC, Mr Prashant Kapoor.

     During this session, speakers discussed the opportunities and challenges in green building development, benefits that green building certification systems bring about, and the associated financing and investment opportunities in Hong Kong and Asia.
     “There is no green future without green building,” Mr Wong said. “Over the past decade, the Government has allocated over HK$47 billion to implement various green building, energy saving and renewable energy measures, promote electric vehicles and vessels, and introduce innovative waste-to-energy and waste-to-resources facilities to help reduce waste and carbon emissions. The Chief Executive announced in last year’s Policy Address that Hong Kong would strive to achieve carbon neutrality before 2050. To achieve carbon neutrality requires collaborative efforts across the sectors. Since 2016, the Environment Bureau has been promoting the 4T Partnership, with emphases on “4Ts”, i.e. “Target”, “Timeline”, “Transparency”, and “Together”, when working jointly with stakeholders. We are looking forward to partnering with the finance and building sectors to work together towards carbon neutrality.”
     “Green buildings represent one of the biggest investment opportunities of the next decade—US$24.7 trillion across emerging market cities by around 2030”, Mr Vivek Pathak said. “The green buildings market can also be shaped by progressive developers and owners, who demonstrate a proof of concept and pave the way for others to follow. Governments can also shape the green buildings market by setting rules and creating incentives through policies, regulations, and monitoring compliance.”
     “Green buildings present tremendous investment opportunities and creates value for financial institution’s portfolio,” Mr Darryl Chan said. “Furthermore, the investment, development and management of green buildings allow industry players to tap into new sources of funding through green finance.”
     To facilitate the exchange of ideas and discussions, the Alliance will continue to host a series of roundtables on topics related to green finance throughout the year, sharing best practices in green banking in Asia and globally.