EXPOSED: YRF’s Saiyaara and War 2 might have been launched VPF-free! CCI order exposes ASTONISHING stipulation in PVR INOX offers

A debate emerged just recently when the makers of Jolly LLB 3 declined to pay Virtual Print Fee (VPF). It resulted in PVR Inox ceasing the advance reservation of the Akshay Kumar-Arshad Warsi starrer, sending out shockwaves in the market. The makers eventually made the payment however they made it clear that they are paying it under demonstration. 2 weeks later on, the Competition Commission of India (CCI), on September 30, 2025 directed an examination versus PVR INOX Limited over accusations of abusing its dominant position by continuing to impose the Virtual Print Fee (VPF) on movie manufacturers. The judgment which came out likewise validated the truth that the manufacturers of Jolly LLB 3Viacom 18, together with Yash Raj Films had actually participated in different handle PVR Inox and if all had actually worked out, they would have been excused from paying VPF for their movies launching 2025 onwards.

EXPOSED: YRF’s Saiyaara and War 2 might have been launched VPF-free! CCI order exposes ASTONISHING provision in PVR INOX deals

According to submissions by the Film and Television Producers ‘Guild of India, PVR INOX participated in plans with YRF and Viacom that consisted of “sunset provisions”, that is, contracts to phase out the payment of VPF by December 2024. This efficiently indicated that these 2 prominent studios would no longer be strained with VPF charges, while numerous little and medium manufacturers continued to pay the cost for every single movie launched throughout PVR screens. Manufacturers’ Guild argued that this practice was blatantly prejudiced, producing a two-tier system in which just a choose couple of benefited, leaving the remainder of the market disadvantaged.

In its rejoinder, Producers’ Guild worried that such offers highlighted how PVR was utilizing its dominant market position to favour effective production homes while rejecting comparable concessions to others. This, it argued, straight contravened arrangements of the Competition Act, which forbids business from enforcing unreasonable and prejudiced conditions.

PVR, nevertheless, protected its conduct. It informed the CCI that the sundown stipulations for YRF and Viacom had actually not yet been carried out and were still based on renegotiation. It mentioned that Yash Raj and Viacom are qualified for sundown stipulations just if they stop paying VPF to other exhibitors/DCE suppliers. It even more declared that these concessions were provided just since completing exhibitors such as Cinepolis remained in talks with the exact same studios. As an outcome, PVR ran the risk of losing their movies if it did not match those terms. PVR argued that it was acting to “satisfy the competitors”, which under the Act can not be dealt with as prejudiced.

The CCI’s findings have actually sent out ripples throughout the movie trade. In its order, the Commission observed prima facie proof of inequitable conduct by PVR INOX, keeping in mind that while significant studios like Yash Raj Films and Viacom18 had actually worked out unique “sundown stipulation” offers to phase out the questionable VPF, numerous smaller sized manufacturers were still being charged for every single release. Remarkably, had actually those contracts been executed, YRF’s 2025 releases, Saiyaara and War 2might have taken pleasure in VPF-free releases, unlike the majority of Indian movies that continue to pay. Requiring an equal opportunity in movie exhibit, the CCI has actually now purchased a full-fledged examination by its Director General into PVR INOX’s conduct, a relocation that has as soon as again reignited the industry-wide dispute on fairness and openness in the Virtual Print Fee system.

Check out: Saiyaara star Ahaan Panday lights up a Mumbai class with smiles, tunes, and dreams; see photos!

More Pages: Saiyaara Box Office Collection, Saiyaara Movie Review

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