Japan – Toda, JTB and Fujitsu begin NFT-powered digital improvement job to enhance worldwide tourist to Japan

Toda, JTB and Fujitsu start NFT-powered digital improvement task to enhance global tourist to Japan

Experience the ECHIZEN Quest in Echizen’s Smart City!

Kawasaki and Tokyo, Japan, October 7, 2025-( JCN Newswire)-Toda Corporation, JTB Corp. and Fujitsu Limited today revealed that they will perform a field trial for”ECHIZEN Quest, “a tourist digital improvement(DX) job making use of NFTs, in Echizen City, Fukui Prefecture, Japan. The field trial will range from November 2025 to the end of January and the task intends to increase the variety of worldwide travelers going to Japan.

Figure 1: Project scope

Job background and goals

Echizen City in Fukui Prefecture expects a considerable boost in tourist, consisting of global visitors, due to enhanced availability such as the extension of the Hokuriku Shinkansen. This effort intends to renew the area by improving the quality of tourist experiences and broadening the visitor base and the variety of fans who actively engage with the area.

Toda Corporation signed a public-private collaboration contract with Echizen City in 2021, promoting the clever city principle around the Hokuriku Shinkansen Echizen-Takefu Station. The business has actually concentrated on metropolitan advancement and improved marketing driven by tourist, and has actually been taken part in presentation experiments, such as examining traveler habits and transport concerns throughout regional occasions [1]

JTB introduced its “GLOCAL Sustainability Project (GSP)” [2] in 2021 with the objective of fixing local obstacles and producing brand-new organizations. In 2024, JTB executed a program embeded in Echizen City where Fujitsu workers proposed brand-new tourist experiences leveraging NFTs after discovering regional resources and obstacles.

Because 2023, Fujitsu and JTB have actually been collectively looking into tourist DX services for upscale global visitors. As part of this cooperation, they have actually checked out using a digital currency leveraging NFT innovation [3] for local revitalization.

With these activities assembling around the exact same duration, the 3 business chose to team up and release ECHIZEN Quest as a joint task to promote the area’s attract the world.

Functions and obligations

– Toda Corporation: Overall task management and wise city facilities advancement
– JTB Corp.: Tourism item preparation, advancement, and promo
– Fujitsu Limited: NFT issuance and arrangement of digital currency innovation

Job information

ECHIZEN Quest engages visitors in a series of hands-on experiences throughout Echizen City’s lively craft studios. Individuals will look into the development of conventional products such as washi (standard Japanese paper), uchihamono (hand-forged metal products, especially knives and tools), tansu (portable storage chests), lacquerware, and pottery, in addition to contemporary markets like eyeglasses and fabrics. Upon finishing each experience, visitors will get a special NFT, portraying Murasaki Shikibu (historic Japanese author) working as digital evidence of their engagement. This NFT can be redeemed for regional assistance or mementos. Developed for future growth, the task intends to incorporate these NFTs with a devoted local currency or point system, using holders unique advantages like discount rates and distinct occasion gain access to. This motivates individuals to check out Echizen City with a sense of experience, cultivating a much deeper understanding and love for its regional culture.

Figure 2: Digital currency use circulation(interface under advancement)

Future strategies

Looking ahead, Fujitsu prepares to broaden this design to other areas in Japan as a case research study for securing conventional culture and renewing regional neighborhoods through digital innovation.

[1] Toda Corporation carried out a tourist need and habits study for local revitalization around Echizen-Takefu Station.
[2] GLOCAL Sustainability Project (GSP) is a hands-on task where next-generation leaders from business go to regional neighborhoods and take part in resolving social concerns. Individuals develop ONE TEAM, deepen their experience and discovering through interactions with regional specialists, and practice producing a sustainable society by leveraging their business’s strengths to link organizations and neighborhoods.
[3] Digital currency leveraging NFT innovation:
Embeds images, audio, and video of different material into coins, providing them as a cashless payment “electronic currency.” This innovation makes use of blockchain, is collectible, and can host ads (Fujitsu patented).

About Toda Corporation

Toda Corporation is an extensive building and construction business with over 140 years of history and custom considering that its starting in 1881. We are thoroughly associated with building tasks for medical and well-being centers, production centers, office complex, business complexes, along with various civil engineering undertakings, consisting of roadways, trains, tunnels, and associated facilities.

In the location of brand-new service advancement, we are actively participating in ingenious efforts targeted at attending to social problems, such as the commercialization of drifting overseas wind power generation and the development of the 6th commercial transformation in farming, without being constrained by standard borders in building and civil engineering.

About JTB

JTB is among Japan’s leading travel options suppliers, using a varied variety of product and services customized to satisfy the progressing requirements of its customers. With an abundant history going back to 1912, JTB has actually regularly adjusted and innovated to preserve its position at the leading edge of the market. From private travel and the promo of local tourist to service conferences and sporting occasions, JTB uses assistance for a large spectrum of travel-related activities. Directed by its vision “Perfect moments, always,” JTB is devoted to providing customized experiences to people, companies and organizations worldwide. With a worldwide existence covering 152 areas throughout 36 nations, JTB perfectly links individuals, locations and possibilities, all while cultivating a sustainable future. https://www.jtbcorp.jp/en/

About Fujitsu

Fujitsu’s function is to make the world more sustainable by constructing rely on society through development. As the digital improvement partner of option for consumers around the world, our 113,000 staff members work to solve a few of the best obstacles dealing with humankind. Our variety of services and options make use of 5 essential innovations: AI, Computing, Networks, Data & & Security, and Converging Technologies, which we combine to provide sustainability change. Fujitsu Limited (TSE:6702) reported combined earnings of 3.6 trillion yen (US$ 23 billion) for the ended March 31, 2025 and stays the leading digital services business in Japan by market share. Learn more: global.fujitsu

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