Bowlers, India’s trusted dog nutrition brand from Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), celebrates the bond between pets and their parents with cricket icon Shubman Gill as brand ambassador. The campaign draws a heartfelt parallel between cricket and pet parenting. Just as every Batsman needs a bowler to win, every pet needs a caring parent to provide the right nutrition, companionship, and love. Bowlers aims to ensure every pet receives the nutrition they deserve to thrive.
Watch the campaign film here: https://www.instagram.com/reel/DPjP0kUiHaX/?igsh=aXMxZGptZnllYnBn
The campaign features Shubman Gill in an unexpected role, not as a batsman but as a bowler, symbolizing how pets are “bowled over” by the love and care of their parents. Drawing on cricket’s timeless partnership between bowler and batsman, the film uses this bond as a metaphor for the relationship between dogs and their families. Just as every bowler needs a batsman to complete the game, every dog relies on its parent for the right nutrition, care, and companionship to live their healthiest, happiest lives.
This partnership with Shubman Gill kicks off an exciting series of campaigns rolling out over the coming months through to the new year. Pet parents across India can look forward to immersive digital experiences, vibrant regional outreach programs and engaging contests offering exclusive signed merchandise from Shubman Gill.
The campaign will also feature extensive presence across OOH, radio collaborations, sampling with RWAs (Resident Welfare Association), cricket tournaments and cinema advertisements creating awareness around balanced nutrition because every pet deserves the right nutrition, and every pet parent deserves trusted guidance.
Nitin Kulkarni, Business Head, Allana Pet Solutions, ACPL, said, ” Our partnership with Shubman Gill marks an exciting milestone in Bowlers’ journey to make quality pet nutrition synonymous with pet care across India. With pet ownership rising across metros and expanding into tier 2 and 3 cities, Shubman’s influence and aspirational connect align seamlessly with our vision of making premium, science-backed nutrition accessible and affordable to pet parents nationwide. His values of discipline, performance, and excellence mirror what we stand for at Bowlers, and every product reflects our commitment to quality, safety, and the well-being of dogs nationwide.”
Shubman Gill embodies the aspirations of India’s new generation of pet parents, Gen Z and Millennials who prioritize health, lifestyle, and informed choices for their pets. His partnership with Bowlers reinforces the brand’s journey to make premium nutrition synonymous with pet care and to expand the pet food category across India, making it accessible to every Indian household.
Shubman Gill, Skipper, Indian Test Cricket Team, said, “Just like athletes rely on optimal nutrition for peak performance, our pets deserve balanced, science-backed food to live healthier, happier lives. I am thrilled to partner with Bowlers to inspire a new era of mindful pet parenting across India.”
Bowlers offers a range of dry and wet food tailored for puppies, adults, and large breeds, alongside care and treat offerings like high-protein jerky treats and meat bars. Every recipe is developed with veterinary nutritionists, tailored to India’s climate and pet needs, and crafted with end-to-end quality control from sourcing to packaging. All products are manufactured at Asia’s largest automated pet food plant in Zaheerabad, Telangana.
