HCLSoftware, a global leader in enterprise software, today announced the launch of HCL Unica+ in India, an AI-first MarTech platform designed for the Intelligence Economy. Unveiled at the ET MarTech+ Summit & Awards 2025, this platform marks a major step toward helping Indian businesses deliver hyper-personalized, data-driven marketing at scale.
In a market with over 800 million internet users, where attention is a scarce commodity and trust is the new currency, HCL Unica+ is the game-changer. It’s built to address the unique challenges of India’s diverse, multi-lingual landscape, enabling brands to connect with a digital-native population that expects relevance at every touchpoint.
“We’re moving beyond the Attention Economy into the Intelligence Economy,” said Rajesh Iyer, Executive Vice President & Portfolio General Manager, Business & Industry Solutions, HCLSoftware. “HCL Unica+ is the force multiplier for this shift. It’s not just about reaching customers; it’s about leveraging context to get it right every time, at every touchpoint. We’re giving Indian marketers the power to leverage deep customer insight to deliver meaningful moments.”
The platform is already powering one of India’s top financial giants, managing 500 million customer accounts across 1.4 billion potential touchpoints in 28 languages. This proves the solution can handle the most demanding, large-scale challenges.
As India’s MarTech industry is set to soar to nearly $94 billion by 2030, HCL Unica+ is uniquely positioned to help enterprises capitalize on the future of marketing — one where precision, personalization, and performance are powered by AI.
“In today’s market, it’s not just about volume, it’s about precision,” said Rajiv Shesh, Chief Revenue Officer, HCLSoftware. “HCL Unica+ redefines customer experience by helping marketers understand evolving customer needs and deliver experiences that build real trust.”
Sidhant Khanna, SVP, IndusInd Bank, said, “In today’s always-on world, reach isn’t enough, it’s about relevance. With AI-powered insights, we can finally anticipate customer needs, cut through the noise and deliver the kind of hyper-personalized experiences that build real trust and lasting growth.”
“HCL Unica+ isn’t just a re-skin of legacy MarTech. It’s an AI-first, data-driven, integrated marketing automation platform purpose-built for the Intelligence Economy,” said Harish Padmanabhan, Director – Global Partnerships, Xerago. “By embedding Agentic AI directly into the workflow, HCL Unica+ reimagines the MarTech stack around real-time decisioning and precision targeting for today’s enterprise. Xerago is proud to partner with HCLSoftware in delivering this groundbreaking platform, driving rapid ROI, future-ready agility, and responsible, AI-driven growth for leading brands.”
