BamBam makes a stylish statement, both personal and professional – a return to his roots, and a redefinition of his music, featuring Timethai
BamBam for “Dancing By Myself.” Photo: courtesy of the artist.
BamBam’s sound has always been a moving target, a shape-shifter evolving with each new release of his. You just can’t pin him down to one specific style; he has experimented with indie pop in “Who Are You,” dabbled in mid-tempo hip-hop with “Slow Mo,” and taken it up a notch with the pop-rock “Ride or Die.” More recently, the rhythms of Latin pop took center stage in the sultry “Mi Ultimo Deseo,” further solidifying him as an artist who refuses to be typecast. He told Rolling Stone India, back in 2022, “I always have a surprise for everyone. So if you stay ready, then you’re ready to go.” And with his newest release, “Dancing By Myself,” BamBam is redelivering on that promise, making it clear that he’s still got plenty up his sleeve.
Against the neon-soaked sprawl of Bangkok, BamBam’s “Dancing By Myself” is an energy all its own. This pre-release dance single from his upcoming album, his first Thai album, Hometown, is an invitation to lose yourself in the moment and let the song consume you. BamBam’s dance background, rooted in his years with Got7, definitely made him the performer and the arresting presence that he is. But “Dancing By Myself” showcases a different side of his choreography—one that’s intimate, almost sensual, as he moves fluidly through this sky lounge, making use of the space’s architecture to frame his movements, and its sleek backdrop, in fact, reflecting the song’s themes of independence and self-discovery.
The song is very hip and sassy, still easy on the ears, and it all works, as BamBam’s voice, beats, and guitar sounds mix smoothly. When popular Thai pop and R&B star Timethai jumps in, he brings his energy, his cool vocals, and his swag to the mix. And when the two of them share the screen, energy picks up pace but without disrupting the inherent chill vibe of the song. The song title “Dancing By Myself” is a distinct message in itself: to embrace being alone, to find your groove, and to enjoy your own company. The chorus lines, “If you want to dance, then dance with somebody; I think it’s fine to be without someone for a night; I just want to groove; I just wanted you to know that I’ll be all night dancing by myself,” carry that message, reminding us of our complex, often isolated modern lives.
BamBam’s artistic vision and attention to detail come together in his music videos—from the color palette to the overall aesthetics. As he previously stated, color plays a significant role in the identity of his songs and albums. “If I want this album’s color to be pink, then it has to be bright and full of energy. But if I want this album to be red, then it’s going to be strong.” In “Dancing By Myself,” the emphasis on color is again on display. The nighttime cityscape makes a beautiful backdrop, and the muted black and white outfits look stunning against the shining decor in the lounge bar. The cityscape itself becomes a character in the song, with neon lights, skyscrapers, and nighttime energy all blending in. The visuals and music in unison are a heady mix of emotion and an intoxicating rush to “Just sip alcohol under the lights.” “With my song tonight, that’s enough,” as BamBam serenades and goes “Just me on the floor/Like I got it all.”
“Dancing By Myself,” in essence, is BamBam’s fusion of high fashion and polished production, a stylish preview of what to expect from his forthcoming album, Hometown, releasing on October 10. And with this homecoming, he’s taking his music to a new level, blending his culture and language with global sensibilities.