JCB Unveils New Brand Message in Vietnam: “Japan Cung Ban”
Bringing the Spirit of Japan into Everyday Life in Vietnam
HO CHI MINH CITY, VIETNAM, Sept 11, 2025 – (JCN Newswire) – JCB International Co., Ltd., the worldwide operations subsidiary of JCB Co., Ltd., Japan’s only worldwide payment brand name, is happy to present its brand-new brand name message, “Japan Cùng Bạn” (“Japan with You”), marking a considerable turning point in its journey in the Vietnamese market.
Japan has actually long been among Vietnam’s closest financial and cultural partners. Japanese business were amongst the earliest financiers in the nation, and today, Japanese districts, items, and services are a familiar part of daily life. For lots of Vietnamese individuals, Japan has actually long been among their leading nations they wish to check out.
For those who have actually not had the possibility to go to there, Japan can still feel “close yet remote.” With the increase of the web and media, Japanese culture has actually naturally ended up being woven into the lives of Vietnamese individuals. In this context, JCB is developing its brand name identity– from being “a card that operates in Japan” to “a card that improves life in Vietnam.” The brand-new instructions speaks with those who appreciate Japanese culture and way of life, making JCB more pertinent, available and mentally resonant.
The Meaning Behind “Japan Cùng Bạn”
Rooted in rely on Japanese quality and deep gratitude for Japanese culture, the brand-new brand name message positions JCB as both “a part of Japan” and a relied on buddy in daily Vietnamese life. More than simply a payment approach, JCB desires be a bridge that brings the spirit of Japan– its consideration, workmanship, and regard– closer to consumers. Whether dining, shopping, taking pleasure in home entertainment, or taking a trip, JCB intends to be there for every single minute, huge or little.
Dong Ho Folk Paintings as Key Visuals
The brand-new branding functions Dong Ho folk paintings, a conventional Vietnamese art kind, as its essential visuals. Influenced by the idea of “gaining from the past to develop the brand-new,” this visual technique mixes heritage with modern-day perceptiveness, developing a brand name identity that feels both fresh and familiar. Drawing from folktales and legends, the visuals utilize dynamic colors and universal feelings– pleasure, joy, and enjoyment– to illustrate daily scenes with JCB Cards.
Release of the Happy Weekend Program
To commemorate the brand-new brand name message, JCB is introducing the Happy Weekend program, providing special promos for JCB cardmembers every Saturday and Sunday till March 31, 2026.
Secret advantages consist of:
РDiscount rate 30% at: KOI Th̩, KOI Caf̩, Trung Nguy̻n Legend Coffee, Trung Nguy̻n E-Coffee, Nitori (used at shop and site nitori.com.vn), AEONESHOP (used at aeoneshop.com)
– Discount rate VND 500,000 at: FPT Shop (used at shop and site FPTshop.com.vn), PNJ (used at shop and site pnj.com.vn), and Pandora (used at shop)
In addition to the existing JCB cardholder advantages – such as month-to-month cashback at UNIQLO and approximately 30% off at 100+ Restaurants – the Happy Weekend program highlights JCB’s dedication to constant development. It provides services that show the Japanese quality while remaining carefully linked to the every day lives of Vietnamese customers. Structure on this effort, JCB is preparing a lot more amazing promos with a varied variety of merchants in travel and health, intending to bring higher worth and memorable experiences to JCB cardholders.
About JCB
JCB is a significant worldwide payment brand name and a leading charge card company and acquirer in Japan. JCB released its card organization in Japan in 1961 and started broadening worldwide in 1981. Its approval network consists of about 56 million merchants worldwide. JCB Cards are now released primarily in Asian nations and areas, with more than 169 million cardmembers. As part of its global development method, JCB has actually formed alliances with numerous leading banks and banks internationally to increase its merchant protection and cardmember base. As an extensive payment service company, JCB devotes to supplying responsive and premium product and services to all consumers worldwide. For additional information, please go to: www.global.jcb/en/
Contact
Anna Takeda
Business Communications
Tel: +81 -3 -5778 -8353
Email: jcb-pr@info.jcb.co.jp
Pleased Weekend Program:
No
Merchant
Classification
Promo material
Duration
1
KOI Thé
Tea
Discount rate 30%, cap VND 50,000 for expense from VND 100,000
Every Saturday & & Sunday 20/09 – 31/12/2025
2
KOI coffee shop
Coffee
Discount rate 30%, cap VND 50,000 for costs from VND 100,000
Every Saturday & & Sunday 20/09 – 31/12/2025
3
Trung Nguyên Legend Coffee
Tea & & Coffee
Discount rate 30%, cap VND 50,000 for costs from VND 100,000
Every Saturday & & Sunday 13/09/2025 – 31/03/2026
4
Trung Nguyên E-Coffee
Tea & & Coffee
Discount rate 30%, cap VND 50,000 for costs from VND 100,000
Every Saturday & & Sunday 13/09/2025 – 31/03/2026
5
AEONESHOP (used at site aeoneshop.com)
EC
Discount rate 30%, cap VND 500,000 for costs from VND 1,000,000
Every Saturday & & Sunday 13/09 – 31/12/2025
6
Nitori (used at shop and site nitori.com.vn)
Furnishings
Discount rate 30%, cap VND 1,000,000 for expense from VND 1,500,000
Every Saturday & & Sunday 27/09 – 31/12/2025
7
FPT Shop (used at shop & & site FPTshop.com.vn)
Electronic
Discount rate VND 500,000 for costs from VND 8,000,000
Every Saturday & & Sunday 13/09 – 31/12/2025
8
PNJ (used at shop & & site pnj.com.vn)
Precious jewelry
Discount rate VND 500,000 for expense from VND 8,000,000
Every Saturday & & Sunday 04/10/2025 – 31/03/2026
9
Pandora (used at shop)
Precious jewelry
Discount rate VND 500,000 for expense from VND 6,000,000
Every Saturday & & Sunday 04/10/2025 – 31/03/2026
T&C is used
