The Asian Cricket Council (ACC) has unveiled a spectacular range of global sponsors for the high-stakes DP World Asia Cup 2025, including the Title Sponsor DP World. Alongside are other world-renowned brands, Wonder Cement, Spinny, Hero MotoCorp, Beyond Developments, Haier, Vimal Elaichi, Ozone Locks, Hero FinCorp, Havells, and Groww, will bring their presence and energy to the mega tournament. The partnerships have been anchored by TCM Sports, the premier sports marketing and management company behind major sporting events.
In the Asia’s premier cricket tournament, ACC has been able to established unparalleled reach across regions. Drawing remarkable TV+OTT viewership in the last tournament, it is expected to grow much higher this season.
With over three decades of expertise in shaping some of cricket’s most high-profile commercial alliances, TCM Sports brings in a impressive dimension to the ACC partnerships for and beyond the DP World Asia Cup 2025.
Mr. Mohsin Naqvi, President of the Asian Cricket Council, said: “The DP World Asia Cup is the heartbeat of cricket in Asia – a stage where champions rise, rivalries ignite, and fans unite. We are delighted to have a dynamic mix of sponsors across categories and welcome them all as partners. I also extend my appreciation to TCM Sports for bringing these landmark associations to life, continuing their three-decade legacy of forging partnerships that shape the future of the game.”
Lokesh Sharma, MD of TCM Sports, added: “For over three decades, TCM Sports has been committed to building partnerships that go beyond the commercial objectives, and create a lasting bond conducive to the overall growth of the sport/tournament. Participation of globally renowned sponsors is an acknowledgment of the stature of the DP World Asia Cup. TCM is committed to ACC’s vision of taking cricket wider and deeper in Asia. Beginning with this DP World Asia Cup we lay more emphasis on fan engagement and grass root development. Asia is home to more a billion cricket fans, three times more than rest of the world put together.”
The much-anticipated Men’s DP World Asia Cup 2025 will go on from September 9 to September 28, 2025, featuring eight of Asia’s top cricketing nations competing in the electrifying T20 format. Over two weeks of high-intensity cricket, fans can expect fierce rivalries, packed stadiums, and a global broadcast reach of hundreds of millions. With its blend of established giants and rising contenders, the 2025 edition promises to be one of the most competitive and captivating in the tournament’s history.
