The Board of Control for Cricket in India (BCCI) has actually welcomed expressions of interest (EoI) for the nationwide cricket group’s lead sponsor rights after Dream11 left its 358-crore jersey sponsorship offer. The relocation comes at a time when the marketing market is soft, and business beware about devoting to big sponsorship properties.
Dream11 ended its association after the federal government’s Promotion and Regulation of Online Gaming Act, 2025, prohibited money-based video gaming, making the sponsorship illogical. The Act stated “no person shall offer any, aid, abet, induce, indulge, engage in offering online money gaming services nor shall involve in any advertisement which directly or indirectly promotes online money game.”
BCCI released the EoI on September 2. The last date to buy quote files is September 12 and submissions close on September 16. Interested bidders need to pay a non-refundable charge of 5 lakh plus GST (5.9 lakh in overall) or $5,675 for abroad candidates.
Eligibility requirements consist of a typical turnover or net worth of a minimum of 300 crore over the previous 3 years and compliance with BCCI’s “fit and proper” guidelines.
Companies linked to wagering, betting, cryptocurrency, or cash video gaming are disallowed from the procedure. Classifications such as banks, insurance coverage, non-alcoholic drinks, sportswear and some customer home appliances are likewise omitted due to existing collaborations.
Dream11’s exit has actually left the group without a lead sponsor ahead of the Asia Cup beginning September 9. Following Dream11’s exit, BCCI had actually engaged straight with prospective sponsors however chose an EoI after those conversations did not development. The BCCI was considering around 452 crore for 2025-28 making up 140 matches.