Promoting itself as the “world’s very first AI record label,” Higgsfield Entertainment’s tagline decreases the value of the significance of human effort in the imaginative procedure
San Francisco– based AI start-up Higgsfield has actually revealed Higgsfield Records, an endeavor it is calling the “world’s very first AI record label.” The label’s launching act is Kion, an AI-created K-pop idol presented in a video and teaser clips throughout the business’s platforms. The business has actually likewise welcomed applications from anybody thinking about ending up being an AI idol, asking users to quote-tweet its statement and complete a Typeform application.
Even as this statement can be found in the wake of a blossoming AI music landscape bogged down in debate, the most controversial part of this specific rollout is the label’s tagline: “You do not require skill any longer. Your face suffices.” Minimizing fame to a bit more than look weakens the extremely abilities that drive music culture: composing, carrying out, and getting in touch with audiences.
Established by previous Snap generative-AI lead Alex Mashrabov, the imprint sits under Higgsfield AI, a start-up that raised $8 million in seed financing led by Menlo Ventures in April 2024 to construct mobile-first, human-centric video tools, according to reports by TechCrunch and the business’s news release. Its existing toolset consists of Soul/Soul ID for constant digital doubles and Talking Avatars (lip-sync and movement), comprehensive throughout Higgsfield’s item pages and blog site.
While Higgsfield positions itself as the very first AI record label, numerous virtual idols and labels have actually currently set precedents. Jobs like Mave: (Metaverse Entertainment) and Eternity, introduced in South Korea in 2021, likewise leaned on AI to produce their entertainers and release several songs. Plave has actually ended up being one of the most effective hybrids, with human vocalists carrying out through animated avatars– a design that’s assisted the group chart, offer out shows, and construct a devoted fanbase. In June 2025, manufacturer Timbaland likewise introduced Stage Zero, an AI-focused endeavor that presented an AI “artist” called TaTa.
What separates Higgsfield from these examples is its framing. Mave: markets its futuristic idea while still highlighting singing efficiencies developed by human manufacturers, and Plave makes it an indicate credit the vocalists behind its avatars. Netflix’s K-Pop Demon Huntersa hybrid chart-topping job, reveals that even imaginary bands can prosper when human artists power the singing, songwriting, and storytelling. Higgsfield, by contrast, recommends a vision of pop where artistry is secondary to a digital face, a method that runs the risk of pushing away both fans and artists.
Eventually, the future of pop ought to be formed by innovation that deepens, instead of undervalues, the connection in between artist and audience, rather of lowering artistry to bit more than a digital exterior.
How Higgsfield and other comparable endeavors browse this balance might identify whether AI ends up being a genuine tool for imagination or a faster way that deteriorates it completely.