Summary
Agri Fresh Limited (AAFL) on Saturday revealed the beginning of its apple procurement operations for the 2025 season in Himachal Pradesh, using an opening rate of Rs 85 per kg for the Large-Medium-Small (LMS) grade of premier fruit – Rs 5 greater than in 2015’s beginning rate.
Shimla: Adani Agri Fresh Limited(AAFL)on Saturday revealed the start of its apple procurement operations for the 2025 season in Himachal Pradesh, providing an opening rate of Rs 85 per kg for the Large-Medium-Small( LMS )grade of top-notch fruit – Rs 5 greater than in 2015’s beginning cost.
Procurement will start on August 24 at AAFL’s centers in Rohru, Rampur, and Tutu-Pani, on August 25 at Sainj and Jarol-Tikkar, and on August 28 at Reckong-Peo.
“We are pleased to start this year’s procurement at Rs 85 for the LMS grade of 80-100% colour premium apples, which is Rs 5 more than our last year’s opening rate. Our priority remains ensuring fair returns to farmers while maintaining quality standards,” an AAFL representative stated.
According to the business, the procurement rate for apples with 80-100 percent colour, categorised as Premium, will be Rs 45 per kg for Extra Large (EL), Rs 85 for Large-Medium-Small (LMS), Rs 75 for Extra Small (ES), Rs 65 for Extra Small (EES), and Rs 45 for the tiniest size in your area called PITTU. Apples with 60-80 percent colour, categorised as Supreme, will be acquired at Rs 35 per kg for Extra Large, Rs 65 for Large-Medium-Small, Rs 55 for Extra Small, Rs 45 for Extra Small, and Rs 35 for PITTU.
In other classifications, apples with listed below 60 percent colour of all sizes other than Extra Large (EEL) will bring Rs 24 per kg, while ROL apples (turned down on line throughout the grading procedure) will likewise be purchased Rs 24. Small apples categorized as EEL or United States, despite colour, will be acquired at Rs 20 per kg.
Himachal Pradesh has 11 lakh hectares of cultivable land, with almost 2 lakh hectares under fruit growing. Of this, over 1 lakh hectares are devoted solely to apple orchards, making apples represent around 50 percent of the state’s fruit-growing location. The hill state produces almost 5.5 lakh metric tonnes of apples each year, contributing more than Rs 5,500 crore to its economy. Adani Agri Fresh presently manages around 8 percent of this production, a share most likely to increase with the intro of its brand-new digital mandi effort.
In a landmark action for India’s gardening sector, AAFL introduced the nation’s very first digital apple market platform on July 30, 2025 at Bithal near Rampur, around 120 km from Shimla. The pilot task is created to link apple growers straight with purchasers, bringing openness, performance, and much better cost realisation.
Farmers in the state’s apple-growing belts have actually invited the relocation, mentioning lowered reliance on intermediaries and much better exposure of real-time market value. Numerous think the mix of digital mandi gain access to and this year’s greater procurement rates will considerably improve earnings throughout the harvest season.
The apple season in the Himachal peaks in between late August and October. Procurement rates revealed by personal gamers like AAFL typically set the criteria for wholesale mandis throughout the state. With Rs 85/kg as the beginning cost for premium LMS-grade apples this year, traders and commission representatives anticipate upward motion in free market rates as the season advances.
