Fujitsu Limited and Nagoya University, a member of the Tokai National Higher Education and Research System (THERS), have actually collectively established an innovation to motivate making use of brand-new transport services and remove transport spaces. The “social approval model-based simulation (SAMSIM)” mimics how mental aspects affect homeowners’ desire to utilize brand-new transport choices and integrated with AI-powered digital practice session innovation, it permits proactive assessment of techniques to guarantee effective service adoption.
Ride-sharing and self-driving cars and trucks have actually become methods to attend to transport spaces as populations age and motorist scarcities continue. The ease with which these brand-new services are accepted differs depending on different mental aspects such as viewed security, trust, and effectiveness. To promote use of these services, it is required to properly comprehend the mental aspects that affect individuals’s desire to attempt them develop procedures that motivate behavioral modification.
Simulations utilizing this innovation revealed that tactically timed and targeted public awareness projects might increase use intent by roughly 20%. This research study is a crucial result of the Fujitsu-Nagoya University Social Digital Twin Research Division at the Fujitsu Small Research Lab [1]A presentation of the innovation will be available through the Fujitsu Research Portal beginning August 1, 2025.
Introduction and background of the innovation
The “Social Acceptance Model,” established by Nagoya University, offers a structure for comprehending the mental motorists behind transport options. By incorporating this design with Fujitsu’s representative simulation digital practice session innovation, which properly replicates and anticipates human habits on digital twins, the system can examine how numerous interventions– such as targeted marketing or other service enhancements– will impact locals’ understandings and as a result their determination to utilize the service.
To validate the efficiency of this innovation, Fujitsu made use of the information from a field experiment of an on-demand ride-sharing taxi service performed by Kawanishi Town in Nara Prefecture and CHUO FUKKEN CONSULTANTS CO., LTD. in 2023. In addition, Nagoya University performed a 48-point study to clarify the mental elements that affect the objective to utilize on-demand ride-sharing taxis and gotten actions from roughly 1,200 individuals (15% of the regional population).
Based upon this study information, the simulation was constructed to duplicate citizens’ options concerning the service. The design was successful in recreating the real use patterns of on-demand transport in Kawanishi Town, attaining precision of 90%.
Utilizing this simulation, the 2 celebrations enhanced 2 essential procedures– “public awareness activities” and “service expansion by increasing the number of vehicles” — for the 2 mental elements that were approximated to have a strong influence on use objective: “awareness of the service” and ” perceived usefulness.” The simulation particularly exposed that tactically enhancing the timing and frequency of the circulation of marketing products and the boost of the variety of readily available taxis might substantially minimize booking failures and enhance use intent by around 20%, resulting in a higher service sustainability.
Figure 1: Overview of social approval model-based simulation
Figure 2: Overview and outcomes of the efforts
Isao Kita, Director of the Comprehensive Policy Division, Kawanishi Town, Nara Prefecture, remarks:
“I think that pre-emptive factor to consider of transport policies based upon digital practice session innovation will make it simpler for city governments to think about procedures in the middle of progressively intricate social problems. The possibilities are interesting.”
Future strategies
By financial 2026, Fujitsu and Nagoya University will continue to carry out presentation experiments and objective to establish this innovation into a service that recommends procedures to enhance adoption of brand-new transport services utilizing information gotten from small resident studies. Moving forward, both celebrations will use this innovation to the style of civil services in a large range of fields, consisting of health care, medication, city advancement, and ecological steps, in addition to the movement sector, thus enhancing individuals’s wellness through assembling innovations that integrate the digital world and liberal arts and social sciences.
[1] Fujitsu Small Research Lab:
Developed in 2023. Fujitsu scientists live or remain long-lasting at universities to speed up joint research study, find brand-new styles, establish personnels, and develop medium- to long-lasting relationships with universities.
About Fujitsu
Fujitsu’s function is to make the world more sustainable by constructing rely on society through development. As the digital improvement partner of option for clients around the world, our 113,000 staff members work to solve a few of the best difficulties dealing with humankind. Our variety of services and services make use of 5 essential innovations: AI, Computing, Networks, Data & & Security, and Converging Technologies, which we unite to provide sustainability change. Fujitsu Limited (TSE:6702) reported combined incomes of 3.6 trillion yen (US$ 23 billion) for the ended March 31, 2025 and stays the leading digital services business in Japan by market share. Discover more: global.fujitsu
About Tokai National Higher Education and Research System– Nagoya University
Boasting a totally free and dynamic scholastic culture, Nagoya University has actually produced popular leaders in Japanese market through its internationally distinguished research study and accomplishments, which have actually resulted in the awarding of Nobel Prizes to 6 Nagoya University researchers.
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