International style group brings its athleisure brand name to Hong Kong (with pictures)
***************************************************************************
Invest Hong Kong (InvestHK) revealed that Fashion Momentum Group (FMG), a Chinese fast-fashion merchant, has actually opened its very first athleisure shop, BENLAI, in Hong Kong today (August 2), simply a couple of months after the opening of its flagship style shop, URBAN REVIVO, in May this year in the city. This marks the group’s most current efforts in utilizing its Hong Kong local head office to broaden into Asia and other international markets.
Partner Director-General of Investment Promotion at InvestHK Mr Arnold Lau stated, “We are pleased to welcome FMG as they expand their investment in Hong Kong. The introduction of a new fashion band, BENLAI, not only shows the Group’s confidence in Hong Kong’s retail market, but also reflects the city’s unique role as a bridge between the Mainland and worldwide markets, making it an ideal base for regional co-ordination and international growth. We wish it every success in Hong Kong and beyond.”
The Chief Executive Officer of International Business at Fashion Momentum Group, Ms Vivian Chen, stated, “Hong Kong is a city where you can easily get to the countryside within 30 minutes. With that, customers embrace versatile fashion, simple and sustainable fashion – perfectly aligned with our philosophy of reimagining wardrobe essentials through high-performance fabrics. We see Hong Kong as a window to showcase to local consumers and global visitors our modern lifestyle and values as an original Asian brand.”
She included, “Our Hong Kong regional headquarters will support key functions such as finance, retail and operations, and serve as a base for our expansion into Southeast Asia and other overseas markets. As one of the important international cities in Asia, we will continue to leverage Hong Kong’s strategic advantages – including its robust supply chain ecosystem – to increase our global visibility and lay the groundwork for entering more mature markets.”
Established by FMG, BENLAI is a modern style brand name that integrates sustainable practical materials with minimalist style. Its collections are customized for varied daily circumstances consisting of travelling, leisure, and light sports, and have actually gotten appeal amongst more youthful customers. The group presently runs more than 400 shops around the world and is actively broadening its worldwide footprint.
For more details about BENLAI, please go to www.benlaishop.com.
For a copy of the images, please go to: www.flickr.com/photos/investhk/albums/72177720328061482.