Dyson, the global technology company, today announced the launch of its new ‘The Difference is Dyson’ campaign featuring Brand Ambassador for Dyson Beauty Deepika Padukone. With this campaign, Dyson invites individuals of all hair types to experience the impact of unique self-expression, achieving perfectly styled hair without heat damage. This reaffirms Dyson’s commitment to hair health through innovative technology, while highlighting the versatility and performance that define the Dyson beauty range.
Crafted in collaboration with Hogarth, the new film illustrates how Dyson’s range is engineered with a focus on real-world hair needs for India’s diverse hair types, styles, and weather conditions. Unfolding through a series of high-impact visuals, the campaign follows Deepika Padukone in everyday and statement styles, all achieved without compromising hair health. From sleek, natural looks to defined curls, the styling journey reflects the effortless, damage-free promise of Dyson’s innovative-led hair care solutions.
Speaking on the campaign, Ankit Jain, Managing Director, Dyson India, said: “‘The Difference is Dyson’ is a campaign that embraces and elevates individuality. It reinforces Dyson’s commitment to innovation and bringing the hair styling range closer to consumers that provide superior styles for all hair types, with no heat damage. We are delighted to see Deepika Padukone bring this theme to life and demonstrates our technology first approach to redefining hair styling.”
The campaign reflects Dyson’s belief that high-performance styling should never come at the cost of hair health, a principle that continues to shape the brand’s approach to beauty technology. The new film illustrates how Dyson’s range is engineered with a focus on real-world hair needs for diverse hair types, styles and weather conditions in India
Deepika Padukone, Brand Ambassador for Dyson Beauty, shared: “I have always believed that beauty lies in embracing your individuality. Working with Dyson, I have seen firsthand how their products deliver real results, no matter what your hair type. ‘The Difference is Dyson’ to me means celebrating different styles and maintaining natural shine, while knowing your hair is cared for, every step of the way. That’s the difference that sets Dyson apart.”
Dyson Beauty Technology Engineered for Difference
From the only connected multi-styler, the Dyson Airwrap i.d.TM multi-styler and dryer for versatility, to the Dyson AirstraitTM straightener for natural styling, and the Dyson Supersonic NuralTM hair dryer for scalp health, the tools in Dyson’s beauty range are engineered for all hair types, to achieve all styles, without heat damage. The range exemplifies the ‘The Difference is Dyson’ promise, engineering solutions for all hair types, setting a new benchmark for versatile, damage free healthy styling.
Dyson has consistently invested in pioneering technologies that avoid heat damage and protect natural shine. Nine years ago, it revolutionised hair care with the launch of the Dyson Supersonic™ hair dryer – a machine which uses fast, controlled airflow and intelligent heat control to dry hair quickly, while prioritising hair health.
The Dyson Supersonic Nural TM hair dryer, which features an automatic Scalp Protect mode to regulate temperature, enhance shine, and safeguard scalp health. The performance of Dyson styling tools stems from over a decade of scientific research – from the hair’s structure to airflow dynamics – while understanding the effect of thermal, mechanical and chemical damage.
‘The Difference is Dyson’ campaign is live across multiple media platforms nationwide.
