Suhel Seth Stresses upon Make in India Initiative

The COVID-19 outbreak has impacted us in more ways than one. It has altered the way we function. What appeared like a manageable situation in the beginning soon took a toll on everything, be it lifestyle, health, or the economy. The tremendous downfall led by the coronavirus pandemic is humongous. Within just a few weeks, there has been an unprecedented breakdown of the economic activities, disruption of the supply chain, and an increase in the unemployment rates. Although the situation is difficult to cope with, the authorities are doing all it can to tackle it effectively. In an effort to deal with the economic crisis, the honourable Prime Minister of India, Mr. Narendra Modi announced the ‘Atmanirbhar Package’ on May 12 wherein Rs. 20 lakh crore were allotted for enhancing liquidity without compromising on the national treasure.


The package was aimed at making India self-reliant in every aspect. Other reforms have also been introduced to make the agricultural ecosystem robust besides real-estate, tax, judiciary, etc. It also heavily stresses upon strengthening the ‘Make In India’ initiative for attracting huge investments.


Among the personalities who appreciated the initiate and boosted it further is Suhel Seth– a renowned columnist and managing partner of the consultancy firm Counselage. He believes that the ‘Make in India’ initiative is an amazing step, which when combined with the re-invention of the traditional brands is going to further boost the Indian economy in the post-COVID-19 times. He calls it a holistic approach to fight the crisis. These reforms are the weapons to undo the uncertainties concerning many business sectors including MSMEs and the cottage industries.


Suhel believes that this is a perfect formula for bringing economic balance as self-reliance will make the country identifiable in the extremely competitive global supply chain while the focus on demand will further boost corporate India. India has always found itself falling short on the demand side expectations. Therefore, the Make in India initiative will boost consumer consumption and local production.


The economy that had been crippled in the initial days of COVID-19 is recovering and the hope for revival lies in the fact that the losses would be recovered and the country will do its best to cope up with the situation.


Suhel Seth also appreciated Shkitkana Das, Governor, RBI for his efforts toward spreading knowledge for improving the economy. He also thinks that the government of India must pay more attention to sentiment-recalibration. He feels that stable times can be achieved by investing in understanding the dynamics of consumer consumption. This can be done when the change is embraced and the fear of uncertainty is accepted. When consumers and suppliers work in collaboration, the ‘Atmanirbhar’ Bharat is easier to achieve.


Suhel Seth: A Man with Multiple Talents

One of India’s most splendid writers and advertising gurus, Suhel Seth is a man who effortlessly educes awe and admiration. From presenting TV shows and writing books to advertising and acting in Bollywood blockbusters, Suhel Seth dons multiple hats and carries them off with panache.


Born into a business family in 1963, Suhel Seth was a bit different right from a young age. Suhel was never keen on joining the family business of chemical manufacturing. He completed his education from some of the country’s best colleges and schools such as St Joseph’s College, Nainital, La Martiniere, Kolkata, and Jadavpur University, Kolkata. His education nurtured in him him avid reading qualities and being the talented writer that he is, he chose advertising as a profession. He has worked with many prominent personalities and received plenty of applause for his work in the field. After working at some renowned advertising firms such as Response, Contract advertising, and Oglivy & Mather, he started his own venture- Equus in 1996 with his brother Swapan Seth. Later in 2002, he established Couselage, a consultancy firm.


Suhel Seth has written many books and is an expert socialite. His books offer inspiration and give valuable insights into how to win friends. His book ‘Mantras for Success: India’s Greatest CEOs Tell You How to Win’, is a must-read for budding entrepreneurs. It features some of India’s leading businessmen such as Anand Mahindra, Adi Godrej, Sunil Bharti Mittal, Kumar Mangalam Birla, and Anand Mahindra and teaches the mantra of corporate success. Suhel’s books have an inspirational tone and have an educational value. Some of his other best sellers include ‘How to Be Socially Successful’ and ‘How to Make Friends at Work’.


Theatre has been of particular interest to Suhel  from a young age. He has acted in a number of plays and worked with leading names such as Utpal Dutt. He has been voted as the best theatre actor by many including Khushwant Singh. His proficient acting skills have also won him roles in many movies such as Zindagi Na Milegi Dobara, Calendar Girls and Guzaarish. He is married to model Lakshmi Menon and has diverse interests. He also works as a consultant to many of India’s leading conglomerates. His versatile personality is hard to ignore. He is often seen talking openly about the various issues haunting the country on his social media handles, particularly Twitter.