Samsung Electronics Extends 2022 ViewFinity Lineup To Empower Creative Professionals To Achieve More

Samsung sets a new benchmark for high resolution monitors with World’s First UL verified Glare Free ’Matte Display’


Samsung Electronics today announced the global launch of ViewFinity S8 (Model Name: S80PB), a high resolution monitor specialized for creative professionals including content creators, graphic designers and more. ViewFinity, a portmanteau of “View” and “Infinity” is the new name for Samsung’s high resolution monitor lineup, meaning ‘The Value of Infinite Viewing Experience’, and showcases Samsung’s ambition to establish a new benchmark for high resolution monitors.

“ViewFinity is the summation of Samsung’s goal to deliver the most precise and functional monitors to businesses who require pinpoint accuracy and consistency throughout their work,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We are proud to offer this monitor to designers, artists and professionals who will use our technology to create new ideas and experiences that realize their full potential.”

The Samsung ViewFinity S8 is available in 32” and 27” models to give high performance in the most popular screen sizes. Pro-grade UHD resolution is combined with a wide color gamut up to 98% of DCI-P3 and Video Electronics Standards Association (VESA) DisplayHDR™ 6001 for more range, accuracy and nuance. Professional factory calibration ensures up to one billion colors are projected in crystal clarity on the IPS panel, which creates vibrant color reproduction and contrast while working on the most complex visual and design projects.

Moreover, Samsung ViewFinity S8 received the ‘PANTONE Validated’2 recognition in display from PANTONE3 — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades which can be found in the PANTONE SkinTone Guide.

As the world’s first UL4 verified Glare Free monitor, Matte Display is applied on the top of the panel, reducing light reflection even when not using a monitor hood to provide a distraction-free working environment. This is enhanced by the wide viewing angle allowing users to see images clearly from any angle. Plus, ViewFinity S8 earned the CES 2022 Innovation Award Honoree in the Computer Peripherals & Accessories category in recognition of Samsung’s ongoing efforts to deliver considerable benefits to its customers.

Samsung has developed and applied a new material, made with repurposed ocean-bound plastics, to the ViewFinity S8 to reduce marine waste and minimize the environmental footprint while using more recycled plastics to produce its display products than it did in 2021. Samsung’s Eco Savings Plus technology also reduces pixel brightness in sections of an image with black pixels for up to a 10% reduction in power consumption. In fact, ViewFinity S8 is TCO Certified5 for its product design based on specific social and environmental responsibility requirements, as its product lifecycle also contributes to the circular economy.

The ViewFinity S8 offers increased functionality to create efficient workflows. It can be used as an all-in-one dock for desktops or laptops for simplified workstations at home or the office. Also, users can connect the monitor with a single USB Type-C cable enables display signals, 10Gbps data transfers, fast internet speeds via an Ethernet6 connection and fast charging with up to 90W power. The VESA-compatible design maximizes space efficiency, allowing users to adjust, tilt, swivel and pivot the monitor into the perfect ergonomic position. Furthermore, the ViewFinity S8 offers certification from TÜV Rheinland for Intelligent Eye Care, Adaptive Picture for optimized quality in any viewing environment, Eye Saver Mode and Flicker Free technology.

The ViewFinity monitors include the newly released models and nine other products with QHD or higher resolution — 2022 models (S80PB, S61B) and 2021 models (S95UA, S80UA, S80A, S70A, S65UA, S60UA, S60A).

Samsung’s new high resolution monitor, ViewFinity S8, will be available globally from the end of June, with launch schedules varying by region.

For more information, including local market availability, please visit: Samsung ViewFinity.


                      Model :   S80PB

Display        Screen Size :  32”, 27’’

                     Resolution:  3,840 x 2,160 (UHD)

                     Panel type:   IPS

                     Color Gamut (DCI Coverage) :   DCI-P3 98%

                     HDR : 32’’ – HDR600, 27’’ – HDR400

                     Peak Brightness (Typical) :  32’’ – 600 cd/㎡, 27’’ – 400 cd/㎡

                     Response Time :  5ms (GtG)

                     Contrast Ratio :  1,000:1 (Typ.)

                     Viewing Angle :  178° (Horizontal) / 178° (Vertical)

                     Color Support (16.7M/1B) :  Max 1.07B

Features      Intelligent Eye care:   Adaptive Picture / Eye Saver Mode / Flicker Free

                     Picture-In-Picture:  Yes

                     Picture-By-Picture :  Yes

                     Stand Type:  HAS (Height Adjustable Stand)

                     Tilt / Swivel / Pivot :   Yes

                     Wall Mount :  100×100

Interface     Connectivity: 1 Display Port / 1 HDMI / 1 USB-C / USB Hub 3.0 (3 Dn) *USB-C Charging Power: Max 90W

                    Ethernet(LAN):  1 EA

Recognitions  UL-verified Glare Free:  Yes

                         PANTONE-validated:  Yes (PANTONE™ Validated, PANTONE™ SkinTone™ Validated)

                         TUV-certified:  Yes (GS / Low Blue Light / Flicker free)

                         TCO 9.0-certified:  Yes

                         EPEAT-certified:  Yes

                         Energy Star-certified:  Yes


1 VESA Display HDR 600 available on the 32-inch version. 27-inch model supports VESA Display HDR 400.

2 PANTONE™ Validated and PANTONE™ SkinTone™ Validated.

3 PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors.

4 UL, LLC is a global safety certification company operating the standards for safety, security, sustainability.

5 TCO Certified, generation 9. TCO Certified is a global sustainability certification for IT products, available for computers, mobile devices, display products and data center products. Criteria cover both social and environmental sustainability and enable circular solutions. Compliance with criteria is independently verified. TCO Certified is a third-party certification in accordance with ISO 14024.

6 Requires ViewFinity to be plugged into internet modem via a LAN cable. Internet speeds vary by provider and region.

Samsung Ads Offers Nielsen’s Advanced TV Measurement for Samsung TV Plus Connected TV Inventory

Samsung Ads, the advertising arm of Samsung Electronics and the global leader in advanced TV, announced today that advanced TV measurement from Nielsen is available for purchasing inventory on Samsung TV Plus, Samsung’s popular free ad-supported TV (FAST) service. Nielsen Digital Ad Ratings (DAR) will enable advertisers to more easily buy and optimize Samsung TV Plus inventory.

“Nielsen’s advanced TV measurement is a critical currency, and we believe this integration will support the continued growth of Samsung TV Plus, providing consistent ways for advertisers to measure and plan campaigns for the service,” said Tom Fochetta, SVP, Samsung Ads. “As a pioneer in advanced and connected TV products and inventory, we know it’s essential to remove barriers to entry and simplify the ad buying and campaign management process. Nielsen Digital Ad Ratings does just that. It provides a consistent way to decision, measure and validate advertisers’ audiences.”

“With connected TV video advertising skyrocketing, the need for verified, third-party metrics is critical to simplify the buying process and unlock additional value and growth,” said Ameneh Atai, GM, Digital and Advance TV Commercial Strategy, Nielsen. “By expanding our advanced TV measurement to include Samsung Ads, we are keeping our commitment to provide comprehensive coverage of the CTV marketplace. And as the industry continues to evolve, we want to provide brands the cross-media metrics needed to confidently activate campaigns and transact across platform.”

Nielsen Digital Ad Ratings will be available to advertisers that purchase media via Direct I/O or through Samsung’s Private Marketplace (PMP). As both a hardware company with exclusive deterministic viewership data and a CTV platform, Samsung Ads is uniquely positioned as the bridge transitioning advertisers from a linear past to a CTV future.

“The ability to use Nielsen Digital Ad Ratings for Samsung TV Plus inventory has provided us with the confidence and information we needed to be able to expand our campaigns via Programmatic pipes,” said Sara Sorce, AVP of Paid Media, at Nationwide and a select alpha partner for Nielsen measurement on Samsung TV Plus. “The Samsung Ads Private Marketplace has enabled us to purchase inventory in a way that works best for our needs, and the combination of Nielsen Digital Ad Ratings allows us to standardize how we measure Samsung TV Plus, along with all the other CTV and linear we buy.”

Samsung TV Plus is the leading FAST service on Samsung smart TVs. The service has grown 84% in monthly active users year-over-year. When it comes to AVOD apps specifically, Samsung TV Plus is the No. 2 most watched app on Samsung TVs. More than half of Samsung TV Plus viewers are cord cutters or cord nevers, and 90% of Samsung TV Plus viewers do not use any connected streaming media devices and instead stream directly from their Samsung smart TVs.

This announcement is the first step in the Samsung Ads and Nielsen relationship. Samsung Ads will be included in Nielsen ONE, scheduled for release in late 2022, which aims to provide complete standardization for demographic buying within the fragmented ad marketplace.

 About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is EverythingTM to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.

An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. Learn more at or and connect with us on Twitter, LinkedIn, Facebook and Instagram.

About Samsung Ads

Samsung Ads is an advertising ecosystem spanning hundreds of millions of devices across smart TV, mobile, and desktop. Our brand-safe inventory, fueled by exclusive Samsung data and insights, provides advertisers with unmatched power to engage consumers across the Samsung household as they discover new content, new products, and new experiences. With Samsung Ads, advertisers can achieve reach, scale, and precision in every connected moment.

For more information about Samsung Ads visit:

Samsung Canada extends partnership with Holland Bloorview in support of autism research and programming

In support of World Autism Month, Samsung Canada is donating Galaxy Watch Actives and Galaxy tablets to the Autism Research Centre at Holland Bloorview Kids Rehabilitation Hospital to help support ongoing research and programming for children with autism spectrum disorder (ASD). The devices will be used to support children in a variety of treatment, research, and everyday settings.

Watches and tablets will be used in a study examining the effectiveness of virtual reality (V/R) technology in reducing anxiety related to visiting the dentist. Study participants will receive a Samsung tablet pre-loaded with a V/R simulation of a dental office, to determine if engaging with the video helps to lessen the anxiety felt during their visit. In another study, devices will also be used to help track the efficacy of a medication being studied for anxiety management.

In school and treatment settings, watches and tablets will be used to support children with ASD with emotion regulation. Additionally, the devices will support the delivery of virtual programming for children and their families. These include a virtual anxiety management program for children living in northern Indigenous communities, and a virtual early intervention program for toddlers with social communication challenges and their caregivers.

“Technology has tremendous potential to help support children with ASD and their families,” says Dr. Azadeh Kushki, Senior Scientist, Bloorview Research Institute. “With the device donation from Samsung, we’re able to realize some of this potential by developing and evaluating innovative technology-based supports and interventions.”

Samsung has partnered with Holland Bloorview in the past to deliver innovative technology solutions in support of ASD, including a research study conducted by the institute aimed at learning more about how children and youth with ASD use technology. Samsung has also donated wearables in support of Holland Bloorview’s Anxiety Meter project, a project centred on the use of technology to detect children’s anxiety levels, to help them better manage symptoms and improve health outcomes.

“Technology is a powerful driver of change, and for years, Samsung devices have been helping to deliver better outcomes in our communities,” said Jennifer Groh, Senior Director, Corporate Marketing and Citizenship,  Samsung Canada. “Our partnership with Holland Bloorview is an example of how far that impact goes, with our devices supporting new treatments and an enhanced quality of care for children with autism.”

Since 2015, Samsung has donated over 5,000 devices to families with autism and autism service organizations to raise awareness of the positive impact technology can make in the lives of children and youth with ASD.

To learn more about how Samsung Canada is giving back to citizens and the community, visit

Samsung Electronics Announces First Quarter 2021 Results


Total consolidated revenue was KRW 65.39 trillion, a 6% increase from the previous quarter and a record for the first quarter. Operating profit increased 4% from the previous three-month period to KRW 9.38 trillion as solid sales of smartphones and consumer electronics outweighed lower earnings from semiconductors and displays.

The semiconductor business saw an earnings decline quarter-on-quarter (QoQ) despite solid memory shipments, mainly due to the production disruption at the Austin fab, and a downward trend in NAND prices, while initial costs of new line ramp-up associated with advanced node migration also weighed on the results. Profit from the Display Panel Business fell quarter-on-quarter because of weak seasonality of mobile products.

Earnings at the Mobile Communications Business rose significantly as sales of flagship and mass-market smartphones increased and contributions of products in the Device Ecosystem such as tablets, PCs and wearables grew. The Networks Business maintained solid performance on the back of continued expansion of 5G globally.

The Consumer Electronics Division reported higher profit both quarter-on-quarter and year-on-year as demand remained strong for digital appliances and premium TVs.

In the second quarter, earnings at the semiconductor business is expected to increase as memory market conditions improve on the back of strong server demand. The Foundry Business has seen a full resumption of production at the Austin fab, while the System LSI Business is expected to continue to be impacted from the previous quarter’s foundry disruption. For displays, mobile panel sales are likely to decline due to weak seasonality for mobile phones and the effects of some component shortages.

The Mobile Communications Business is set to see revenue and profit decrease as flagship smartphone sales fall and some components experience supply issues. The Company plans to minimize the impact from components by leveraging its global supply chain management (SCM) capabilities. The Consumer Electronics Division will focus on bolstering sales of new products such as Neo QLED models and expanding sales of the Bespoke lineup.

For the second half, market conditions are expected to improve for the component business with the Company continuing to extend product and technology leadership. In smartphones and consumer electronics, the Company will focus on strengthening the premium category leadership. However, global macroeconomic risks, including uncertainties over demand related to COVID-19, are likely to persist.

The Memory Business is expected to see solid demand for server and mobile products and the Company will accelerate migration to 15-nano DRAM and 128-layer 6th-generation V-NAND as well as expand application of extreme ultraviolet (EUV) lithography processes. The System LSI Business will maximize supply capabilities by cooperating with foundries at home and abroad, while the Foundry Business will expand supply with mass production at the Pyeongtaek Line 2.

The Display Panel Business will continue to increase adoption of OLED panels and establish a foundation for quantum-dot (QD) displays in large-sized panels.

The Mobile Communications Business plans to post solid profitability by popularizing foldable models, expanding the lineup of mass-market 5G phones and increasing sales of tablets, PCs and wearables. The Networks Business will continue to address demand from growing 5G commercialization globally while the Consumer Electronics Division will seek to secure profitability by expanding sales of premium products.

The Company’s capital expenditures in the first quarter stood at KRW 9.7 trillion, including KRW 8.5 trillion spent on semiconductors and KRW 0.7 trillion on displays.

Semiconductor Earnings Decline, to Improve Significantly in Second Quarter

The semiconductor business posted KRW 19.01 trillion in consolidated revenue and KRW 3.37 trillion in operating profit in the first quarter.

The Memory Business saw a slight profit decline due to a downward trend in NAND prices and initial costs associated with ramping up new lines, despite overall decent demand backed by server and mobile products.

For DRAM, demand for mobile stayed solid despite the weak seasonality due to releases of new models by major customers and increased penetration of 5G smartphones. Demand from PC remained strong as online-based activities became routine for global consumers.

Server demand increased significantly year-on-year, as content-per-box rose due to increasing adoption of a new server CPU and as demand was solid mainly from datacenters. Demand for consumer products was also strong, due to an increase in 4K high-definition content and growth in TV and set-top box memory content to use streaming services.

As for NAND, demand from mobile was robustly supported by strong smartphone sales along with rising demand and content-per-box. Server SSD saw growth in demand compared to the previous quarter thanks to the base effect of weak demand in the previous quarter as major data center companies resumed storage investments.

Looking to the second quarter, the Company expects to improve earnings significantly amid favorable business conditions, which include strong demand across all applications.

DRAM demand is likely to stay robust thanks to the expanding 5G market and related growth in content-per-box and sever demand will continue to be strong backed by solid demand for cloud applications. PC demand will stay solid as educational laptops enter peak seasonality.

For NAND, demand is expected to pick up because of growing content-per-box from expanding 5G line-ups at major customers. Demand for Server SSD is likely to stay strong due to increased storage demand from customers and a high capacity trend with the release of a new CPU. The Company will actively address the increase in demand for high-capacity SSD with 8TB or more, while accelerating migration to the industry’s only single-stack based 128-layer 6th generation 512Gb V-NAND to strengthen technological leadership and cost competitiveness.

For the second half, amid the accelerating economic recovery from persisting stimulus programs in numerous countries, demand for servers and storage will keep growing because of expanding investment in data centers and the high capacity trend with the release of a new CPU. Mobile demand will keep rising with the launch of new models from major customers and the broad penetration of 5G and PC demand will remain strong backed by continuing demand for upgrades and additional units in households.

Based on strong, across-the-board demand, DRAM prices are expected to continue the upward trend through the second half of the year. For NAND in the second half, demand for certain applications is expected to exceed supply due to a controller supply-demand imbalance for solution products.

In addition, 15-nm DRAM and 128-layer 6th Generation V-NAND will drive bit growth and cost competitiveness in the second half, and the Company will continue to strengthen technology competitiveness by applying EUV on multiple layers of the 14-nm DRAM based on industry-leading technology and through the ramping-up production of solution products adopting double-stack based 176-layer 7th generation V-NAND in the second half.

The System LSI Business increased supply of mobile SoCs and image sensors in the first quarter backed by launches of flagship and high-end smartphones, but earnings remained mostly flat QoQ due to impacts of mobile DDI supply issues caused by foundry production disruption. However, the Company reinforced technological leadership by releasing the Exynos 2100, its first premium 5G-integrated mobile processor, as well as a 50-megapixel ISOCELL image sensor with advanced Dual Pixel Pro.

In the second quarter, demand for mobile components is expected to weaken due to a seasonal decline in smartphone demand and continuing effects of the disruption of foundry production in the previous quarter. As for the second half, amid the possibility that the current supply shortages will persist, the Company will maximize its capability to supply chips by strengthening cooperation with the in-house foundry and expanding the use of outsourced foundries.

The Foundry Business saw its earnings decline in the first quarter due to a disruption of production at the Austin fab in the U.S. from a major power outage. However, the Company continued its efforts to strengthen its technological leadership by starting the development of the 2nd generation 3-nm process and completing the development of the 14-nm and 8-nm RF processes to lead the 5G market.

The production line in Austin has been fully normalized in the second quarter. The Company will prepare to expand supply in the second half of the year through the start of mass production at the Pyeongtaek Line 2 and continue to lead technological leadership by reinforcing its differentiated package solutions. In the second half, growth in the foundry market is expected to exceed previous projections due to the acceleration of 5G penetration, a resumption of corporate IT investments, and growing demand from customers securing safety stock. The Company will respond to increasing customer demand through active supply expansions via full operation of the Pyeongtaek Line 2, and will expand its global customer bases and diversify applications.

Display Earnings Improve YoY on Wider OLED Adoption; Demand Expected to Weaken in 2Q

The Display Panel Business posted KRW 6.92 trillion in consolidated revenue and KRW 0.36 trillion in operating profit for the first quarter.

Mobile display earnings declined QoQ because of chip shortages affecting major smartphone customers and weak seasonality. However, earnings improved year-on-year (YoY) as the expanded adoption of OLED displays from flagship to entry-level models drove growth. Large displays saw a drop in earnings due to ongoing conversion of manufacturing lines in preparation for the next generation TVs.

Looking ahead to the second quarter, Samsung expects weak demand for mobile displays compared to the previous quarter because of the seasonal impact and as consumers hold off buying new smartphone models until later in the year. The Company aims to raise utilization rate and secure profitability by advancing the production. For large displays, it will continue to smooth the way for the transition to new business model based on QD display technology.

In the second half, the smartphone market is forecast to continue its recovery thanks to the growing demand for 5G smartphones. The Company will strive to have panel components secured and technology development completed in time to deliver panels in a stable manner for major customers.

In particular, demand for foldable phones and other IT devices is expected to continue to grow in the post-pandemic era. The Company will focus on addressing such demand and exploring new applications such as automotive to strengthen its leadership in the OLED market. For large displays, Samsung will channel all its efforts towards preparing for the mass production of QD displays, the next generation panel technology.

Mobile Profitability Strengthens in 1Q; To Strengthen Leadership in Premium Segment

The IT & Mobile Communications Division posted KRW 29.21 trillion in consolidated revenue and KRW 4.39 trillion in operating profit for the first quarter.

While market demand decreased QoQ amid weak seasonality, the Company saw overall demand recovering from a year earlier when the market was significantly impacted by COVID-19. The Mobile Communications Business saw material growth in both revenue and profits from the previous quarter. Flagship smartphone sales increased QoQ underpinned by the launch of Galaxy S21, as well as mass-market models such as Galaxy A-Series maintaining solid sales performance. Device Ecosystem products including tablet, PC and wearables also contributed to the profit growth in the first quarter.

Looking ahead to the second quarter, sales of new Galaxy A products such as A72 and A52 are expected to ramp up and tablets, wearables and Galaxy Book – a newly-introduced notebook PC – are expected to remain solid. However, diminishing new product effects for the flagship model and the component supply shortages are likely to weaken revenue of the Mobile Communications Business QoQ. By rebalancing supply with its global SCM capabilities, the Company will minimize the business impact and strive to secure profitability.

For the second half, market demand is forecast to recover to the pre-COVID level on an annual basis backed by a gradual economic recovery and continued expansion of the 5G market. The Company will strive to achieve solid profits and strengthen its leadership in the premium segment by popularizing the foldable category, while also enhancing competitive mass-market 5G lineup and further growing its tablet, PC and wearable businesses.

As for the Network Business, sales in the first quarter increased QoQ with robust profitability mainly led by business growth in North America and Japan. The Company will continue with its 5G equipment expansion in Korea and network rollouts in overseas market including North America and Southwest Asia. The Company will remain active in commercializing 5G network globally while exploring new business opportunities.

Strong Earnings for TVs and Appliances as Stay-at-Home Demand Continues

The Consumer Electronics Division, comprised of the Visual Display and Digital Appliances businesses, recorded KRW 12.99 trillion in consolidated revenue and KRW 1.12 trillion in operating profit in the first quarter.

Demand for TVs declined QoQ following the year-end peak in the previous quarter, but increased YoY due to sustained demand in advanced markets. The Company posted both stronger sales and profit YoY as it leveraged its global SCM capabilities to swiftly respond to heightened demand. It also saw increased sales of its premium products, including strong initial sales of the new Neo QLED lineup.

In the second quarter, the Company expects TV demand to increase YoY with major sporting events including the UEFA Euro 2020 and the Summer Olympic Games expected to take place. However, risks persist around COVID-19 as new surges across the globe lead to additional lockdown measures. The Company will aim to increase profitability by focusing on sales of its Neo QLEDs, responding to strong demand for home entertainment products, and successfully launching its new Micro LED products for home.

In the second half, a switch of demand from home entertainment to outdoor activities is expected as more countries reach herd immunity, resulting in weaker demand for TVs. The Company will closely monitor market conditions and respond in a flexible manner, while continuing its focus on sales of premium and lifestyle product categories.

Demand remained strong in the first quarter for the Digital Appliances Business, despite traditionally weak seasonality. Earnings rose due to strong sales of premium products such as customizable Bespoke refrigerators, as increased time at home led to stronger interest in home appliances and interior design.

While demand is expected to stay strong in the second quarter, rising material and logistics costs are expected to pose a risk. The Company plans to respond by focusing on the expansion of its Bespoke Home platform, introducing new product categories and expanding into additional markets.

Uncertainties are expected to continue in the second half for the digital appliance market. The Company will continue to focus on the global expansion of its Bespoke lineup while further strengthening its online and B2B sales capabilities.