Recording Academy® Appoints Ruby Marchand to Chief Awards & Industry Officer; Joanna Chu Elevated to Vice President of Awards

The Recording Academy® announced today that Ruby Marchand has been appointed to the position of Chief Awards & Industry Officer and Joanna Chu has been elevated to Vice President of Awards, effective immediately. The redefined roles and restructuring of the Awards Department comes during a transformational period at the Recording Academy as the organization evolves to better serve its membership and the music industry at-large.

As Chief Awards & Industry Officer, Marchand will continue to oversee both Awards and Membership & Industry Relations, reporting to the Academy’s Co-President, Valeisha Butterfield Jones. In her expanded role, Marchand will work closely with Genre Managers on the Awards team to effect outreach to musical communities across the nation and beyond, bringing innovative new possibilities into the Awards process while ensuring their utmost integrity. Marchand focuses on creative strategies that enhance the natural alignment between Awards and Membership, overseeing the Membership team as well as the leaders of the Producers & Engineers Wing®, Songwriters & Composers Wing and GRAMMY U®. In the newly created role of Vice President of Awards, Chu will further her expertise in Awards systems and operations by leading the team through all aspects of the Awards season. Chu will report to Marchand and join her in reinforcing key Academy initiatives throughout the Awards process, with a special emphasis on Diversity, Equity and Inclusion.

“I am proud to welcome Ruby and Joanna into their new positions as we work to enhance our awards processes from the inside out,” said Harvey Mason jr., CEO of the Recording Academy. “Their expertise in this space is highly valuable as we continue to refine the Recording Academy’s role in the music industry and work to provide the highest quality of service to our members.”

Prior to joining the Academy’s executive team, Marchand held several elected leadership roles at the Academy. In 2004, she was elected Governor and Vice President of the New York Chapter, where she chaired GRAMMY In The Schools® for more than 12 years. In 2011, Marchand was elected a National Trustee from the New York Chapter and served for two terms. She was elected Vice Chair of the Academy by the National Board of Trustees in 2015 and served until 2019. Additionally, she was Co-Chair of the Awards & Nominations Committee for seven years and helped drive new eligibility rules related to streaming as well as the process of refreshing Fields and Categories for the GRAMMY Awards®. Marchand was a member of the National Advocacy Committee in 2015–16 and represented the Academy on a historic trade mission in 2014 with A2IM and several independent labels to Shanghai, Seoul and Hong Kong.

Marchand previously held leadership roles at Warner Music Group, including vice president of international A&R for 25 years, head of A&R for Cordless Recordings and Rykodisc, and senior vice president of revenue and repertoire assurance. Marchand has served as a consultant to the Music and Performing Arts Professions’ School at NYU and at other companies and organizations. She is a former executive-in-residence and adjunct professor at NYU Steinhardt’s Music Business Program.

Chu previously held Director and Managing Director roles in the Academy’s Awards Department, where she was responsible for overseeing the departmental staff and upholding the integrity of the awards process. Using her technical background and professional management experience, Chu’s efforts resulted in a number of musical talent recognitions and music career achievements. Prior to joining the Academy, Chu worked in Silicon Valley as one of the few female software engineers in the aerospace industry for 15 years prior to a career shift to the music industry.

ABOUT THE RECORDING ACADEMY

The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares®, and celebrates artistic excellence through the GRAMMY Awards — music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.

For more information about the Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter(opens in a new tab), “like” Recording Academy on Facebook(opens in a new tab), and join the Recording Academy’s social communities on Instagram(opens in a new tab), YouTube(opens in a new tab) and LinkedIn(opens in a new tab).

Recording Artist Kid Quill Auctioning Lifetime Backstage Experience with NFT

In 2018, recording artist Kid Quill from Indianapolis, IN could be seen wearing a pair of Nike Air Force 1s every night for months on end. But these weren’t an average pair as they were camouflaged in signatures from thousands of fans from his first tour.

Fast-forward to 2021, artists still aren’t performing due to COVID-19, but Quill is keeping his touring roots alive in spirit with his first NFT (non-fungible token). On Friday, April 9, a 3D model of those signed shoes will be auctioned off as an NFT.

In addition, this NFT is incentivized with a lifetime backstage experience attached to it. The rules being that the present owner of the NFT will receive a private, backstage meet & greet redeemable once per tour.

“NFTs are an intriguing concept just as a standalone piece, so to incorporate a real life element alongside it I think can be very powerful and make it more valuable to people on the fence about getting into the crypto world.” Quill said.

On the tour that consisted of fans signing the AF1s, Quill performed at Our Music Festival, the first decentralized music festival network powered by a cryptocurrency. OMF was founded by Justin Blau (3LAU), the EDM musician selling his first NFT for a record-breaking $3.6 million in  February.

The silent auction will be taking place on NFT marketplace Rarible. As Rarible does not showcase public bidding, Quill will be sharing the highest bidder hourly on his personal website.

For more information and to follow the auction, visit KidQuill.com.

Creative Direction for the NFT by BJ Jensen & design by Nick Proctor, both from Indianapolis, IN (the same as Kid Quill).

Recording Artist Kid Quill Auctioning Lifetime Backstage Meet & Greet with NFT

(Via ZEXPR) Kid Quill, recording artist from Indianapolis, Indiana, is auctioning off his first NFT (non-fungible token) Friday, April 9th.

But in what could be considered now a saturated market, Quill has incenventized his first NFT unlike anyone prior.

Attached to the NFT is a lifetime, backstage private meet & greet every Kid Quill tour that is redeemable to the present owner of the NFT.

Quill is not new to the cryptocurrency world as in 2018, Quill performed at Our Music Festival, the first decentralized music festival network powered by a cryptocurrency. OMF was founded by 3LAU, the EDM musician selling his first NFT for a record-breaking $3.6 million in February.

“The crypto world is something that will be around for a long time. I hope adding in this extra real life element will allow me to bridge the gap more to people that aren’t fully knowledgeable or questionable about this space.” Quill said.

The design for his NFT is a 3D model of shoes he wore every night on his first tour ever, and then had fans sign after the show. “All my die-hard fans are familiar with these shoes so it’s an awesome memorabilia piece too.” Quill said regarding the design.

The auction will be taking place on NFT marketplace Rarible starting on Friday, April 9th at 8am EST.