RACO Investment founder Randall Castillo Ortega discusses the funding challenges startups face

Financial expert and founder of RACO Investment Randall Castillo Ortega discusses the financing challenges most startups face and how they can be overcome.

San José, Costa Rica – WEBWIRE



Startups have difficulties with scaling, networking, understanding funding options, and understanding each stage of the financing process. These obstacles can be overcome to help a company grow. Randall Castillo Ortega is a financial expert who founded RACO Investment. He shares his insight on the financial challenges faced by startups.


Although it is thrilling to start your own business, it can be challenging and require a lot investment. Funding is a constant challenge for startups. However, having the right financial resources will ensure your company’s success. Your success will depend on having the right funding. It can be difficult and time-consuming to convince others to invest in your great idea, even if you don’t have a trading history.


Don’t ignore scalability. Founders often struggle to get funding because they don’t know how their company will scale. Funders want to know how your company will use their money to grow and how they will return your investment.


Castillo explains, “Entrepreneurs often tell funders how to grow.” Growth is the progression of existing processes. However, it requires substantial resources to support and sustain. Funders desire to see scalability. This will allow for growth and higher revenue without increasing costs.


Continuous improvement is the key to success. It is extremely difficult to go it alone and take your startup to the next stage. Many founders believe that they have to be entrepreneurs in order to succeed.


However, this is not always the case. It’s about creating relationships. It’s about building relationships. Your personal and professional connections can help you grow your business exponentially.


Although it can be difficult to connect with people due to their geographic location, there may still be opportunities nearby that could work for you. Find networking events for professionals in the industry that you are interested in to help you build partnerships and collaborations.


It is difficult to understand how financing works. It is crucial to find the right funding for your company. Each type of funding has its own process and challenges. This can help make the process easier by understanding how each option works.


There are many stages in the development of startups. The financing options available to them will differ depending on their stage. There are gray areas in between stages of development, and how startups bring their technology to market.


Pre-seed financing is used to fund your initial operations. This funding is not considered to be a formal round of funding because the goal is to help the company get up and running. The founder, his family, and close friends are typically the investors who provide pre-financing for startups.


Castillo states that the average pre-initialization funding ticket is small because of the early stage of startups. These amounts typically range between $10,000 and $250,000. It is crucial that the pre-start funding be raised in a timely and efficient manner to ensure startup success. It is difficult to convince investors to invest in startups with no real traction.


Your startup is a business, with a product and a team. This phase aims to increase the business’s value by attracting more investors. This expansion should include product marketing and product development.


Incubators and accelerators are a way for startups at early stages to expand their businesses. An accelerator works with existing companies that have a team and an idea. It helps them grow faster by improving every aspect of their operation. An accelerator’s function is to accelerate a company’s growth.


Capital inflow is the most important thing for founders once they have moved beyond the initial funding stage. Venture capital can be a round or more of funding that will help you move on to the next step. Venture financing is an investment made by a venture capital firm. It includes Series A, Series B, and the subsequent rounds.


Making sure your startup is scalable, has a strong network, and understands how funding works will help ensure you’re prepared to make that launch when the opportunity presents itself. Regardless of the technology, the market or the stage of financing, any entrepreneur who has been there will tell you that getting financing is not an easy task.


Once you are aware of the potential challenges, you will be able to tackle them head-on. Making sure your startup is scalable, has a strong network and understands how funding works will help ensure you’re prepared to make that launch when the opportunity presents itself.


About RACO Investment


RACO Investment is a financial investment firm serving small- and medium-sized companies in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial adviser who has his roots in the import and export industry in Latin America. The firm has helped numerous startups find the financial support they needed to get off the ground. It has also contributed bridge loans to assist those looking to restructure or improve their operations.  

Canada – FedNor investment creates employment for youth in French River

Marc G. Serré, Member of Parliament for Nickel Belt and Parliamentary Secretary to the Minister of Official Languages, today announced a Government of Canada investment of $35,000 for the Municipality of French River to assist it in building capacity in economic development and future planning. The announcement was made on behalf of the Honourable Patty Hajdu, Minister of Indigenous Services and Minister responsible for FedNor.

FedNor funding supports community strategic planning and investment attraction

March 22, 2022 – French River, ON – Federal Economic Development Agency for Northern Ontario – FedNor

Offering young graduates critical on-the-job experience while providing small and medium-sized enterprises with skilled personnel is the goal of the Government of Canada internship initiative in Northern Ontario. Since its inception more than three decades ago, FedNor’s youth internship initiative has helped create more than 1820  jobs for youth in Northern Ontario.

Marc G. Serré, Member of Parliament for Nickel Belt and Parliamentary Secretary to the Minister of Official Languages, today announced a Government of Canada investment of $35,000 for the Municipality of French River to assist it in building capacity in economic development and future planning. The announcement was made on behalf of the Honourable Patty Hajdu, Minister of Indigenous Services and Minister responsible for FedNor.

Provided through FedNor’s Northern Ontario Development Program, this funding has enabled the Municipality of French River to hire a recent graduate to help update its strategic plan. This initiative will address the needs of the business community, ensuring that it has up-to-date information for investment attraction. In addition, the intern will review existing marketing and communications materials and help develop a stronger social media presence for the municipality.  

Since the start of the pandemic, the Government of Canada has provided more than $7.4 billion specifically to support young Canadians through these difficult times. Budget 2021 went one step further by building on Canada’s investments in youth with over $5.7 billion over the next five years to help young Canadians pursue and complete their education, and to create 215,000 new skills development and work opportunities.

“The Government of Canada understands that investing in our youth to develop tomorrow’s leaders is key to ensuring our country’s long-term prosperity. Linking job opportunities for post-secondary graduates to the growth priorities of Northern Ontario communities, through FedNor’s youth internship initiative, is a win-win for all and  makes good economic development sense.”

– The Honourable Patty Hajdu, Minister of Indigenous Services and Minister responsible for FedNor

“We are committed to providing our rural communities with the tools they need to capitalize on business growth and job creation opportunities. By supporting initiatives that enable municipalities, such as French River, to advance their economic initiatives and succeed in the post-Covid-19 economy, we are helping to retain youth in the region and encourage a strong sustainable future for all of Northern Ontario.”

– Marc G. Serré, Member of Parliament for Nickel Belt and Parliamentary Secretary to the Minister of Official Languages

“Thanks to FedNor support, we have a bright, energetic communications and marketing intern who is helping us address a specific community need. This valuable resource is assisting us in taking advantage of economic opportunities as they arise positioning our community for growth.”       

– Gisèle Pageau, Mayor of the Municipality of French River

Alison Murphy, Press Secretary

Office of the Minister of Indigenous Services and Minister responsible for FedNor

Alison.Murphy@sac-isc.gc.ca

Korea Investment Management Selects Bloomberg Indices for Global Metaverse ETF

). KIM offers a wide range of investment products to both retail investors and institutional investors including governments, pension funds, and insurance companies. ‘KINDEX’ is an ETF brand of KIM (with ‘Navigator’ used for its active ETF brand), managing more than 52 ETF products that track domestic and overseas indices, making it the fourth largest ETF provider in Korea.

RACO Investment founder Randall Castillo Ortega discusses how artificial intelligence can help SMEs

The marketing department allows you to better segment campaigns with trend analysis and customer feedback processing. Customer service managers see their task much more streamlined thanks to chatbots for SMEs, which solve incidents without the need for human intervention.

Artificial intelligence (AI) in companies of any size is essential today. It is a mistake to think that it is only available to large multinationals. There are solutions of all kinds at affordable prices that have democratized access to machine learning and automation technologies. The emergence of COVID-19 has further accentuated this need. SMEs prepared to digitize processes will be able to adapt better to scenarios of teleworking and online sales, for example. Randall Castillo Ortega, the founder of SME investment firm RACO Investment, provides insight into why AI is a valuable ally for small businesses.

Companies that work with AI benefit in all their departments. The AI is able to learn by observing human behaviors and solving problems. Asserts Castillo, “The marketing department allows you to better segment campaigns with trend analysis and customer feedback processing. Customer service managers see their task much more streamlined thanks to chatbots for SMEs, which solve incidents without the need for human intervention.”

Big data and AI in SMEs go hand in hand. In fact, one of the keys to AI’s success is its ability to analyze large volumes of data. It processes information in real-time and delivers high-value results to the company to make better decisions.

The implementation of AI is usually linked to work in the cloud, which facilitates processes. Having cloud solutions is beneficial for SMEs because it facilitates access from anywhere to internal information. In a scenario of increased teleworking due to COVID-19, digital preparation is key to business survival. And that includes artificial intelligence in small businesses.

AI software is capable of reviewing all your data, sorting it, hierarchizing it, crossing it with each other and identifying patterns, variables and making predictions. One of the most important objectives is to get to know our customers in detail. Know how they behave, because they click on one part of the web and not in another, at what point a purchase process in ecommerce is stopped, how they interact with the content we send them. This information is used to tailor our campaigns to what we know about them and give them what they want. This increases the profitability of our shares.

The accuracy of predictions is another key to AI’s success. When planning and launching new products or offers, the sales team has much more information on how to approach the public, what kind of messages work best, by which commercial channels and even in which time slots. This makes it much easier to attract new customers and retain existing ones. AI in sales has a lot to contribute.

One of the more important challenges for SMEs is how to approach customer service quickly and effectively without having to shell out a large investment in call centers or own staff. “Chatbots can be a solution,” says Castillo. “Thanks to natural language processing, they are able to hold conversations with users and solve their problems. You can create a model that, depending on the complexity of the request, leads it to a bot or a person. It’s about streamlining processes.”

One of the most useful applications of AI in companies for Finance or Human Resources departments. SMBs can reduce the time they spend organizing files, creating forms, or managing their agenda with AI programs. This has an impact on the satisfaction of workers, who stop investing time in monotonous tasks without excessive value.

The data tells us that there is ample room for growth in the use of AI in SMEs. And these companies are going to need help. Technology consultancies have a great future to advise, guide and implement solutions in these companies. The ERP of the future will need experts who know how to help SMEs get the most out of it.

Companies that engage in strategic consulting must convey to their clients the importance of incorporating AI. They must also accompany them in the process, resolving doubts and ensuring that the company understands and controls the programs that have been implemented. AI is here to stay, and it is everyone’s mission to incorporate it into our businesses to continue growing.

About RACO Investment 

RACO Investment is a financial investment firm serving small- and medium-sized companies in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial adviser who has his roots in the import and export industry in Latin America. The firm has helped numerous startups find the financial support they needed to get off the ground. It has also contributed bridge loans to assist those looking to restructure or improve their operations.  

RACO Investment founder Randall Castillo Ortega explains preparing a business for the holidays

This way, you will know when the official date will be to launch the campaign. This way, you will give your company a chance to grow and for those SEO and SEM practices to stand out in content and positioning.

It is proven in the world of marketing that sales on holidays are one of the best opportunities to sell more and attract attention, a pretty positive opportunity if advertisers and marketers know how to take advantage of it. Seasonal marketing is mostly a strategy that allows any marketing specialist to create direct marketing campaigns; in order to increase sales during a given period. Randall Castillo Ortega, an entrepreneur and the founder of RACO Investment, offers insight into how small business owners can prepare for a busy holiday season.

Seasonal marketing strategies allow business owners and operators to know the needs of consumers and increase consumption and purchase possibilities in events and holiday seasons. In turn, it also helps to increase the visibility of the product, service or brand. This way, the company, brand or service can exploit and reinforce its benefits to the maximum and work the branding as such, to increase its receptivity; also give information of constant interest and updated to the consumer, about activities and special offers.

Seasonal marketing works based on strategies or direct and anticipated actions from a previous month or season where a future conversion is sought, as well as the largest compilation of information for buyers, people and leads. “It is important to be aware of all the nearby festive dates,” explains Castillo. “This way, you will know when the official date will be to launch the campaign. This way, you will give your company a chance to grow and for those SEO and SEM practices to stand out in content and positioning.”

One of the direct actions is to generate needs of the moment, such as the beginning of any school or university season, where a need is detected, and the opportunity to use a marketing campaign focused on the academic field is created. After detecting this need, it’s time to move forward to start the campaign as such, where the user is prepared to locate where the best offer will be in order for you to buy the products, the brand or use the service that meets your requirements.

Know your audience and the festivities, as this will help you create a marketing campaign that suits their needs and engagement; this is achieved by knowing their traits and customs. Asserts Castillo, “This creates a link between the brand as such and consumers, in this way there can be a solid relationship and achieve more visibility. It is important to interact with them and create effective engagement.”

Don’t try to cover all the segments that make up the audience. Focus on a specific group and try to get to know them thoroughly. The idea is that you can offer them offers and products that are in greater demand. Holidays can help you capture those customers who aren’t being served well by the competition. Define how much you are going to invest. Financing for the purchase of merchandise is essential. The financial system usually starts two months before a campaign with offers of loans with preferential rates for businesses that need working capital.

Offer products that suit both the season and the message of the campaign to be even more effective for consumers through offers and promotions. Create messages, designs, and content with themes related to the season or festivity. This way, you can highlight the brand you offer from the competition.

Holidays are usually a great opportunity to increase sales of any brand or company, both small and large; It’s also fun because you can exploit your creativity and create offers that benefit your business.

These days, buyers have greater availability of money, and if they do not have it, they appeal to credit to be able to make their purchases. Holidays are important opportunities for companies to increase their sales. Everything will depend on the strategy and approach they give to these campaigns.

About RACO Investment

RACO Investment is a financial investment firm serving small- and medium-sized companies in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial adviser who has his roots in the import and export industry in Latin America. The firm has helped numerous startups find the financial support they needed to get off the ground, and has also contributed bridge loans to assist those looking to restructure or improve their operations.