Pet Professional Guild Congratulates The Kennel Club on Shock Collar Ban in England

Ban aligns with the key goal of the guild’s Shock-Free Coalition campaign.

Shock Free Coalition

Shock Free Coalition

INVERNESS, Fla.May 4, 2023PRLog — The Pet Professional Guild (PPG) extends it congratulations to The Kennel Club, based in the United Kingdom, on its successful campaign to ban the use of remote-controlled electric collars on dogs in England. The ban represents the culmination of a decade-long effort by The Kennel Club.

In an April 28 announcement on The Kennel Club website (, Chief Executive Mark Beazley stated, “The legislation banning electric shock collars in England, which comes into force next year, is a historic moment for animal welfare and will put an end to the misery and suffering of countless dogs who are still subject to these cruel and unnecessary devices. There is simply no excuse for using these devices, which cause physical and psychological harm, especially given the vast array of positive training methods available.”

“Fantastic news for the force-free training community and all dogs in England,” said Dayle Pierce of PPG’s British Isles Chapter. Added Nathan Watson, also of PPG’s British Isles Chapter, “The news that shock collars are to finally be banned in England, quite honestly, is a huge relief! In the past year or so, I have seen them being used increasingly frequently by trainers on social media, and also local dog owners as they follow the social media shock-collar marketing. There are even local trainers now using them, which further fuels the problem. I firmly believe there is no place for the use of pain or fear in dog training. February 1, 2024, cannot come soon enough—it will certainly be a day for celebration! Let’s hope other nations follow suit!”

PPG launched its own global advocacy campaign, the Shock-Free Coalition, to end the practice of using electric shock to train, manage, and care for pets in 2017. The Shock-Free Coalition hosts a Shock-Free Pledge on its website ( for supporters to sign, as well as a variety of educational tools and resources to help pet professionals promote the movement and encourage participation across their communities. Global leaders in the animal welfare, veterinary, behavior and training worlds, including celebrity dog trainer, Victoria Stillwell; biologist, ethologist, behavioral ecologist, and writer, Dr. Marc Bekoff; and renowned author, veterinarian, and certified applied veterinary behaviorist, Dr. Karen Overall, have lent their voices to the Shock-Free Coalition.

“There is no need to harm pets in the name of management, care and training,” said PPG President and Founder Niki Tudge. “Shock collars, like any tool designed to work by inflicting pain or fear, trigger harmful psychological and physiological responses, causing pets to experience not only pain, but also fear, sadness and anxiety. When a pet feels threatened, a stress response is triggered, and the neural pathways that support dealing with danger are activated. Pets who have been physically punished tend to exhibit high hormonal reactivity to stress; overloaded biological systems, including the nervous, cardiovascular and nutritional systems; and changes in brain structure and function. Using shock on pets is inexcusable given that we, the professional community, scientists and behaviorists, know better and have other resources at hand to help support pets and their owners. We are overjoyed by this news and welcome its implementation.”

Numerous studies conducted by veterinary scientists and behavior specialists worldwide indicate that the use of pain and fear to train animals risks causing physical injury, as well as a host of psychological issues that may include a pet becoming fearful of other animals and people—and potentially aggressive toward them as a result. Although electric shock collars have been banned in some places, including Austria, Denmark, France, Germany, New South Wales, Norway, Quebec, Scotland, Slovenia, South Australia, Sweden, Switzerland, Wales, and now England, it is still legal in many others, including the United States.

About the Shock-Free Coalition

The key purpose of the Shock-Free Coalition is to build a strong and broad movement committed to eliminating shock devices from the supply and demand chain. This goal will be reached when shock tools and equipment are universally unavailable and not permitted for the training, management and care of pets. The Shock-Free Coalition believes that pets have an intrinsic right to be treated humanely, to have each of their individual needs met, and to live in a safe, enriched environment free from force, pain and fear. The initiative has been developed purposely to bring together parties that have mutual business interests and a personal investment in the welfare of pets and embraces stakeholders of similar values and interests, enabling all parties to combine their resources and become more successful in achieving the stated goals. Members of the Shock-Free Coalition consider it to be their responsibility and utmost obligation to be vigilant, to educate, to remain engaged and work toward eliminating shock as a permissible tool so it is never considered a viable option in the training, management and care of pets.

Key Pet Professional Guild Position Statements

The Use of Shock in Animal Training:

The Use of Remote Electric Shock:

The Use of Pet Correction Devices:

Guild launches Counter-Strike: Global Offensive team


  • Guild launches team into Counter-Strike: Global Offensive arena for the first time.

  • Experienced all-female CS:GO team to compete in ESL Impact Circuit.

  • Jasmine Skee, CEO Guild Esports, highlights commitment to providing high-level opportunities for women in the esports space.

Guild Esports, a global teams organisation and lifestyle brand, is pleased to announce the launch of an all-female team to compete in Counter-Strike: Global Offensive (CS:GO), the leading team-based first-person shooter, representing Guilds first entry into the esport.

Launched in 2012, Counter-Strike has gained massive popularity as an esport, with professional teams and players competing in major tournaments around the world, with audience numbers continuing to climb. Guilds venture into CS:GO promises to usher in a wave of exhilarating content and talent opportunities, captivating a dynamic and passionate new audience and inspiring gamers worldwide.

The announcement comes on International Womens Day and demonstrates the organisations commitment to encouraging greater female participation in esports amid growing interest from brands, fans and players. Women in Gaming is a business priority for Guild in 2023 and the organisation is working closely with main partner Sky Broadband to deliver on this area as part of the partnership priorities.

Jasmine Skee, CEO of Guild Esports, commented: This International Womens Day, were delighted to launch a high-flying, all-female team to spearhead our entry into the CS:GO arena. With female participation rapidly growing in many other competitive sports such as football and rugby, we feel this is the right time for us to recruit top talent for CS:GO. It will enable Guild to grow its audience, reach new demographics and continue to provide high-level opportunities for women in the esports space. The team members have experience competing together at the highest levels of competitive CS:GO and will be further inspired by the success of VALORANT Guild X. Were looking forward to working with them and celebrating their competitive success.

This is Guilds second all-female team, complementing a similar roster for VALORANT launched in 2021. The VALORANT Guild X team has been a competitive success for the Company since launching, notably winning the VCT Game Changer EMEA Series 3 in October 2022.

The new CS:GO team will compete under the name Guild. The all-women team comprises Team Captain Kaia KiKi Holmen (NO), Marita Minnie Srensen (NO), Thea Pullox Evensen (NO), Linnea Nea Claesson (SE) and Anna Ann4 Laurinoviča (LV). The five players are an existing team and have extensive experience competing together. KiKi, Minnie and Pullox will continue to compete for Norways national CS:GO team in international tournaments.

Guilds CS:GO team captain KiKi added: We intend to compete at the highest levels of Counter-Strike and Guild is the perfect place to achieve this. With leading facilities, high-quality coaching staff and a state-of-the-art headquarters, Guild gives us the opportunity to learn and grow as a team in a supportive environment. Its not just the facilities and coaching Guilds long-term commitment to supporting women in esports reassures us that we will be a close cultural fit. Were excited to bring Guild into CS:GO for the first time and hope to make the whole company proud.

All five players have signed one-year contracts with the option of extending for an additional year. The team is currently in London at the Sky Guild Gaming Centre, Guilds state-of-the-art Shoreditch HQ, where they will compete in tournaments together. Over the next two weeks, the team will be fully immersed in the Guild culture while training, competing and enjoying all that London has to offer.

The team will kick off their Guild careers by competing in the ESL Impact Circuit (ESL Impact), a women-only CS:GO League with a combined annual prize pool of US$500,000 (414,000), run by esports organiser and production company ESL. The tournament was created to provide a competitive environment for the top womens CS:GO teams as part of ESLs #GGFORALL inclusion and female empowerment campaign. Guild will additionally compete in the ESEA Open, hosted by third-party matchmaker and anti-cheat software developer ESEA. The team is targeting promotion from ESEAs Open Division to the Intermediate Division by the end of the year. The teams first match in Guild colours will be on Thursday 9 March at 6:30pm (GMT).

The launch campaign around the new team kicked off with an exciting media day in London, in which Guild collaborated with renowned photographer Will Cornelius, known for his exceptional work with top brands such as Adidas, Nike, Pepsi and The FA, to create striking visuals that showcase the teams unique style and spirit.

Pet Professional Guild Announces Animal Training Academy as New Corporate Partner

ATA offers monthly membership as well as free podcasts and introductory Animal Training Fundamentals courses

Animal Training Academy

Animal Training Academy

INVERNESS, Fla.April 23, 2022PRLog — The Pet Professional Guild ( (PPG) has announced a new corporate partnership with Animal Training Academy ( (ATA), an online learning platform hosted by founder Ryan Cartlidge and supported by some of the world’s most renowned animal behavior and training specialists.

Through its membership, ATA helps its students, from beginner through to advanced, achieve their animal training and behavior goals based on the application of best practice, ethical, positive reinforcement animal training, and behavior management.

ATA membership runs at just $39 a month and includes:

  • The opportunity to connect with Ryan Cartlidge, special guests, and other ATA members twice a month via live, members-only web classes featuring a range of fun, educational videos, and learning opportunities.
  • Over 120 live web class replays that cover all industries and species.
  • Access to a private Facebook group to connect with the ATA community, watch members’ training videos, ask questions, receive updates and discuss different training topics.
  • Access to ATA website forums featuring hundreds of animal training videos from ATA members, plus thousands of educational posts on problem-solving in challenging situations.

ATA also hosts a free Animal Training Fundamentals course ( which is aimed specifically at anyone who has ever wondered how to change the behavior of animals in their care, whether they work with captive animals in a zoo setting, dogs at a doggy daycare, or simply want to change their pet goldfish’s behavior. Animal Training Fundamentals guides students through how to train the behaviors they want, for any species, big or small, and have fun doing it, all using positive reinforcement training.

In addition, ATA broadcasts one of the worlds’ longest-running, positive reinforcement-focused podcasts. Over 170+ free episodes are currently available featuring top subject matter experts on animal training and behavior.

“Through the Animal Training Academy, I connect hundreds of animal behavior and training enthusiasts with a large (and growing) library of lessons and tutorials delivered by renowned animal experts,” said ATA founder Ryan Cartlidge. “Now, through our corporate partnership with PPG, I hope to boost our ability to improve the lives of animals and their human companions through ethical animal training and behavior management principles.”

“We are thrilled to partner with the Animal Training Academy and to provide our members access to another exciting educational opportunity,” added PPG president, Niki Tudge. “One of PPG’s core missions has always been to provide top-quality education that aligns with its Guiding Principles (, and ATA is an ideal partner for us in this respect. We encourage our members to sign up for the free Animal Training Fundamentals course to get a taste of what full monthly ATA membership has to offer them as part of their educational journey.”

About the Pet Professional Guild

The Pet Professional Guild (PPG) is a 501(c)6 international member organization founded on the principles of force-free training and pet care. Its membership represents pet industry professionals who are committed to force-free training, pet care philosophies, practices and methods. Pet Professional Guild members understand force-free to mean that shock, pain, choke, fear, physical force, or compulsion-based methods are never employed in training or caring for a pet.

About Animal Training Academy

Animal Training Academy founder Ryan Cartlidge has been working as a professional animal trainer all over the world since 2007, including New Zealand, Australia, Canada, and the US. He has trained teams, developed animal training programs, been published in leading industry magazines, spoken at international conferences, and delivered university presentations on animal behavior. In 2015, he realized there was an opportunity to take what he was already doing and reach a much bigger audience, thereby helping more trainers and animals, and he founded Animal Training Academy that year. Animal Training Academy provides content for all levels of a student’s animal training journey, from beginner through to advanced, presented by Cartlidge and some of the most renowned animal behavior and training geeks in the world.

TVS Music Guild Launches Capehart Music Treasury YouTube Channel, Google Podcast Service

 TVS Music Guild has established a YouTube Channel for its 2,000 song Capehart Music Treasury catalog. The songs have been produced by Capehart Music Treasury in the easy listening format and feature the top songs of the 20th Century.

Genres include Album Oriented Rock, Rock + Roll, Jazz, Blues, Country, Disco, Swing, Big Band, Pop songs. The songs can be heard on the Capehart Music Treasury channel on YouTube. They are also on the 48 channel TVS Radio service.

The songs are also now available on the Google Podcast Service.

Capehart Music Treasury songs are produced in the TVS Music Studios in Bakersfield, Reno, and Las Vegas. They are easy listening renditions of the top songs of the 20th Century.

The songs are available for digital distribution from iTunes, Spotify, Rhapsody, Pandora, and Amazon as well as YouTube. They are available on CD in stores nationwide. Collectors LPs are available on a direct to consumer basis.

Capehart Music Treasury songs are utilized as soundtracks to TV shows such as TVS Senior Prom, TVS Boomin Reunion, and TVS Midnight Refrain. TVS handles all such licensing for movies, TV shows, commercials, and nontheatrical uses.

TVS Music Guild was established in 1987. TVS Television Network was established in 1960. TVS Radio Network was established in 1958.

TVS Television Network

Tom Ficara




  • Music

Pet Professional Guild Announces Geek Week Grand Prize Winner

Klawitter Kira Geek Week Grand Prize Winner

Klawitter Kira Geek Week Grand Prize Winner

LECANTO, Fla.Jan. 31, 2022PRLog — The Pet Professional Guild (PPG) has announced the Grand Prize winner of its virtual educational event Geek Week, held in November 2021. The Grand Prize, co-sponsored by PPG and PocketSuite, comprises a total of $1,500 in credit toward an approved educational program, or programs, as selected by the winner.

Kira Klawitter of Friends for Life Animal Shelter (FFL) in Houston, Texas has been named as the lucky winner. She has selected Michael Shikashio’s Master Course – Aggression in Dogs and DogNostics’ Dog Behavior Consulting Diploma as the educational programs she would like to participate in.

Klawitter is a behavior technician at FFL and is responsible for care, training, behavior modification, and enrichment for the dogs in the shelter’s program. She also provides behavior consults for adopters and participates in FFL’s Thinking Outside the Shelter, an initiative that provides free pet food, wellness care, and behavior training to the public as an alternative to surrendering animals to a shelter.

Klawitter selected her prize-winning educational programs based on her desire to improve her skills and efficiency with the consulting process, as well as to learn and become more skilled in the area she wants to specialize in. She is already a Certified Professional Dog Trainer-Knowledge Assessed (CPDT-KA) and is currently preparing to take her Certified Professional Dog Trainer-Knowledge and Skills Assessed (CPDT-KSA). She has a special interest in dogs people label as being ‘aggressive.’

“I’ve found that most of the time [‘aggressive’ behavior] is just a matter of miscommunication in humans to dogs or dogs to dogs, and it is my mission to help these animals become understood and empowered to make their voice heard,” Klawitter said. “More than 80 percent of the animals I work with are considered ‘unadoptable’ in other programs. I find so much fulfillment helping them learn to be comfortable, with themselves and others, so they can find their own homes.

“I am very passionate about education and want to express my gratitude and thanks to PPG and PocketSuite and everyone involved in making this prize possible. I also wanted to give a special thanks to Mélissa Taylor at FFL who made this all possible by giving me a ticket to Geek Week. Without her, none of this would have happened.”

Part of PPG’s mission has always been to broaden its educational reach, and the Geek Week Grand Prize is another way of fulfilling this aim. “PPG is always delighted to help fund the further education of pet industry professionals,” said PPG president Niki Tudge. “This philosophy fully supports our Key Charter and the very reason why in 2016 we implemented our PPG annual scholarship program. I am delighted that Kira won this prize at Geek Week and was able to choose two programs of study that are aligned with our Guiding Principles.”

“Contributing to the success of pet care professionals like Kira is core to our mission,” added PocketSuite CEO, Chinwe Onyeagoro. “Kira’s work exemplifies the passion and commitment that are the critical ingredients for achieving success. Geek Week provided us the opportunity to meet amazing dog trainers like Kira and to invite  her to join the PocketSuite community.”

About the Pet Professional Guild

The Pet Professional Guild (PPG) is a 501(c)6 international member organization founded on the principles of force-free training and pet care. Its membership represents pet industry professionals who are committed to science-based, humane training and pet care philosophies, practices and methods. Pet Professional Guild members understand force-free to mean that shock, prong, choke, pain, force, or fear are never used in training, managing, or caring for a pet.

About PocketSuite

PocketSuite is an all-in-one business app that makes it easier for dog trainers to run their own business. PocketSuite’s Dog Trainer Edition keeps trainers organized and looking professional with automated scheduling (including Open Enrollment), payments, contracts, and more. Whether a trainer is just starting out or a seasoned business owner, PocketSuite saves them time so they can focus on what they love doing. A dog training business can be up and running on PocketSuite in just 15 minutes. Learn more here