Aspire’s Creator Survey Shows Approximately 12M Creators are Now Earning $100K or More a Year

According to a new influencer marketing report, while creator earnings and wages have risen in the past 12 months, nearly 2 out of 3 creators say that have turned down work on campaigns due to misalignment of brand values

SAN FRANCISCO, CA – WEBWIRE



Aspire, the leading Influencer Marketing Platform for 800+ Shopify merchants and e-commerce brands, announced findings from its first-ever Creator Survey. Based on a survey of more than 1,700 creators, the report sheds light on trends in influencer marketing, where creators are seeing an increase in rates and earnings in the past year, but brand values impact decisions on which partnerships to pursue.



“The biggest takeaway for brands is that values alignment and authenticity matter,” Aspire CEO Anand Kishore said. “Creators are much more likely to engage with brand partners that share the same values as their audiences. We’re in an era of high trust commerce. Younger generations especially are rejecting ads for content that feels authentic and breeds trust”.



A New Era of Influence Driven By High-Trust Commerce & Brand Values



According to a recent report from Adobe, there are now 303 million creators making content online, as the creator economy as a whole grew in value to $13.9B – more than double its value in 2019. This growth has also trickled down to creators’ take-home pay. In the last year, as Aspire’s survey showed 4.3% of creators are earning six figures or greater, or approximately 12M globally.



Within the last six months, roughly half (55.2%) of creators said their rates increased and nearly two-thirds (65.8%) reported that their workload increased over the 12 months prior, with women (66%) seeing a higher increase than men (61%).



Along with the increase in campaigns overall, not every project is greenlit. According to the survey, a vast majority (64%) of creators turned down a brand campaign in the last 12 months due to a misalignment between the brand’s values and their own.



Sustainability also revealed itself as a key consideration among a majority of creators with nearly three-fourths (74.4%) of respondents saying they are “very willing” to work with brands committed to sustainability.



Despite sustainability being a consistent value held by creators and their followers, only about 15% of creators who take on projects related to sustainability said they would charge a lower rate for them, while a majority (63%) said they would keep rates the same. This demonstrates a strong willingness among creators to not compromise rates even if the brand’s values are grounded in goodwill and aligned with their own.



This sentiment held true when creators were asked about the biggest challenge of working with sustainable brands, as getting paid their standard rate ranked among the top two most prominent issues for creators. Here’s a full breakdown of responses:

  1. Finding the right sustainable products that my followers will love: 40.6%
  2. Getting paid what I normally charge: 34.5%
  3. Finding the right brands that support their values: 18.4%
  4. Other: 6.5%

How Brands Can Improve Collaboration with Creators



The survey also revealed how brands can improve the collaboration experience. 1 in 5 (20.8%) creators said they want more creative freedom and more responsiveness (20.6%) when working with brands. Here’s the top list of improvement areas creators want to see::

  1. Allow for more creative freedom: 20.8%
  2. More responsiveness & communication: 20.6%
  3. Treat me more like an extension of their team: 17.1%
  4. Better briefing on the campaign: 16.2%
  5. Show a better understanding of my brand & audience: 13.6%
  6. Provide more clear KPIs up front: 11.7%

Survey Methodology



Aspire distributed the creator survey to creators ages 16-55+ in its database between June – July 2022 gathering 1,726 responses. This online survey was not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For additional questions, please contact aspireiq@vsc.co



For more information about Aspire, visit www.aspire.io.



About Aspire



Founded in 2013, Aspire is the leading influencer marketing platform for e-commerce brands and is trusted by some of the most successful Shopify brands, including Brooklinen, Michaels, Rue21, among others. By utilizing “word-of-mouth marketing,” Aspire empowers brands to scale their business by fostering authentic relationships with influencers. Operating without fees or commissions, Aspire has paid more than $100M to creators to date. Aspire was named a leader in influencer marketing solutions by Forrester in 2020.

STEM City USA creator Tyrone Taborn to speak at the International Innovation Conference of Metaverse

BALTIMORESept. 7, 2022PRLog — Career Communications Group has announced that Publisher and CEO Tyrone Taborn will participate in the opening ceremony of the International Innovation Conference of Metaverse. Taborn will join global leaders to discuss emerging metaverse technologies.

Recognized for his contributions to the advancement of science, technology, engineering, and math (STEM) and his dedication to enhancing scientific and engineering literacy in minority communities, Taborn is a leading authority on how technology impacts business and society.

Over the past three years, STEM City USA has established partnerships to increase industrial cooperation as the metaverse is multiplying. Taborn is the author of the forthcoming book “Metaquake USA: What the Metaverse is and how it will shape your future.” Taborn’s upcoming book will promote the significant achievements of diverse people in the foundation of artificial intelligence (AI) technology and metaverse development led by global enterprises, capital, and governments.

The International Innovation Conference of Metaverse will take place on Thursday, September 15, in Shanghai, China.

The one-day event, which will be available online, is organized by the Shanghai Information Service Outsourcing Development Center and the Shanghai AI Association. Shanghai Economic and Information Commission guides the two organizers.

Co-organizers include the UNESCO World University Peace Ambassadors Foundation, Solomon Digital Technology Industry Bureau, Shanghai Software Trade Development Alliance, and the Malaysia SWT Digital Technology Co., Ltd. The event is sponsored by the Solomon central, provincial government, Malaysia Foreign Trade Development Board, and Metaverse Sunday Fair.

During his speech, Taborn will share STEM City USA’s metaverse vision, gain insight into industry trends, and envision the future.

Career Communications Group’s STEM City USA is an early adopter of tools in Web3.0 and has worked with local, state, and federal governments in the United States as various enterprises are actively laying out the ecology of the metaverse and the application scenarios of the metaverse are emerging, enabling the industrial innovation of thousands of industries.

STEM City USA is a leader in the educational technology metaverse, and our work enables innovation, focusing on the fields of culture, tourism, education, and trade. We look forward to discussing innovative scenarios with metaverse builders from various countries to jointly discuss the implementation of the application scenarios of virtual and real integration and decentralization of the metaverse.

About STEM City USA (SCU)

STEM City USA (SCU) combines the physical and digital worlds by creating unique digital in the moments (DIM). These DIMs are designed with rich content that delivers an immersive experience where all lives intersect and blend into a diverse digital community. Founded and powered by Career Communications Group (CCG), STEM City USA builds on the successful best practices and proven content of the Black Engineer of the Year and Women of Color in Technology conferences, both of which operate in digital twin environments. www.stemcityusa.com

HERO10 Black Creator Edition Featuring Enhanced Capabilities and Powered Control Grip, Volta, Is Here

HERO10 Black Creator Edition Puts ‘Hollywood in Your Hand’ with Emmy® Award-Winning HyperSmooth 4.0 Stabilization, Pro-Quality 5.3K Video, Enhanced Directional Audio, LED Light Mod and Powered Volta Grip



Volta Grip Provides Over 4 Hours of 5.3K Video Recording on HERO10 Black + Features Versatile Tripod Design with Integrated Camera Buttons for Easy One-Handed Control

WEBWIRE



We’re rolling out the red carpet for HERO10 Black today with the new specialty Creator Edition, featuring Emmy® Award-winning HyperSmooth 4.0 stabilization; crisp, cinematic 5.3K video; and enough battery to power all-day productions thanks to Volta, the new battery and camera control grip at its base.


“HERO10 Creator Edition is like having Hollywood in your hand. It’s the perfect setup for recording professional-quality video when vlogging, filmmaking or even live streaming,” says GoPro CEO and Founder Nicholas Woodman. “Leave the extra batteries and gear behind, all you need is the Creator Edition and you can create cinematic magic—all day long. You’ll have to recharge and refuel yourself before you even think about recharging your GoPro.” 


For under $600, the HERO10 Black Creator Edition combines four premium GoPro products into an all-in-one content capturing powerhouse:

  1. HERO10 Black: Emmy® Award-winning HyperSmooth 4.0 video stabilization, pro-quality 5.3K video, up to 8x slo-mo, mesmerizing TimeWarp 3.0, 23MP photo and more.
  2. Volta Battery and Remote Control Grip: Features built-in camera buttons that let you control the camera with one hand while also powering 4 hours of 4K recording at 30 frames per second. Or Volta can be detached and used as a wireless remote from up to 98 feet away.
  3. Media Mod: Built-in directional microphone for enhanced audio, two cold-shoe mounts and ports for 3.5mm mic and HDMI-out.
  4. Light Mod: Powerful LED lighting with four level of brightness up to 200 lumens.


Creator Edition is available everywhere GoPro.com ships to at $581.96 for GoPro subscribers and $784.95 MSRP. At the time of launch, new subscribers will be able to purchase Creator Edition for a total price of $531.95.


All-New Versatile Battery Grip, Volta:


Volta gives you the power needed to shoot all day. The standalone premium battery grip is loaded with built-in features, including:

  • Over 4 hours of 5.3K recording at 30 frames per second: Built-in 4900 mAh battery combines with your camera’s standard battery to triple its normal battery with even more runtime when recording at lower resolutions.
  • Integrated camera buttons: Give you easy one-handed control of your GoPro while it’s attached to the grip.
  • Wireless remote: Detach Volta to use as a remote control for your camera from up to 98 feet away for group shots or selfies.
  • Built-in tripod legs: Easily flip out any time you need to set it down to capture extended time lapse footage and other stationary shots.
  • Weather-resistant: Fit for rain and snow conditions.
  • Built responsibly: 35% of plastic parts made from recycled materials.


Volta is also compatible with HERO9 Black, and it will charge any USB-C-compatible device, including GoPro MAX and older GoPro cameras.


Volta is available globally at $90.99 for GoPro subscribers and $129.99 MSRP.

Clubhouse’s Creator First ‘Inaugural Class’ Includes Two Expert Psychiatrists

The Frontier Psychiatrists Daily by the Sphere club on Clubhouse is one of 25 finalists of the “Creator’s First Accelerator” program on Clubhouse, the drop-in audio chat social network. This is a big win for mental health.

NEW YORKJune 3, 2021PRLog — The Frontier Psychiatrists Daily, co-hosted by Dr. Carlene MacMillan and Dr. Owen Muir, is the daily go-to destination for what’s next in mental health, exploring oft-underrepresented topics such as the intersection of creativity, mental illness, and psychedelics. The conversations will have a broad scope and wide range of perspectives from mental health and medical experts and individuals with lived experience.

“Clubhouse represents an unprecedented opportunity to share information about mental health help that is actually helpful with the general public on an international scale,” says Dr. MacMillan. “It allows us to connect with so many other inspiring individuals in the mental health, healthcare and heath tech space, and learn from each other along the way.”

Dr. MacMillan and Dr. Muir, co-founders of Brooklyn Minds Psychiatry and Sphere Health, were early adopters of Clubhouse and saw the massive potential that the drop-in audio chat app had to offer. “We quickly found ourselves providing psychoeducation for thousands of people from around the world in a single night,” says Dr. Muir. “This was unlike any conference we had ever attended. On Clubhouse, we reach more people with less logistical hurdles and have remarkable conversations.”

The pilot episode featured a conversation with Fredrick Brennan, the co-founder and later denouncer of 8chan, the controversial imageboard website which served as the home base for Qanon. “What interested us in Fredrick was his personal journey which includes osteogenesis imperfecta disorder, his time in foster care, and self-injury as an adolescent, leading him to create an online community where he felt safe and understood.” Brennan, who was recently featured in Q: Into the Storm, HBO’s recent six-part documentary series about Qanon also discussed how the online community turned toxic and what other platforms can learn from the experience.

Clubhouse, which has been changing the landscape of social media since it’s launch in 2020, chose the team of two board-certified psychiatrists as the only practicing physicians to win a spot out of 5000 applicants. Content involving experts like Dr. MacMillan and Dr. Muir is of particular interest to Clubhouse as it is inline with their mission of creating high quality content spearheaded by the recent hire of Kelly Stoetzel, TED Head of Conferences.

It is encouraging that The Frontier Psychiatrists Daily was selected for the Clubhouse Creators First Inaugural Class. Clubhouse is taking action to reduce stigma and shine a spotlight on the importance of mental health experts being in the conversation. Having medical professionals involved in shows helps to combat rampant medical misinformation that plagues social media platforms, including Clubhouse.

On Sunday, June 6th at 7PM EST, The Frontier Psychiatrists will be hosting GRAMMY-nominated artist Jewel with the Human Behaviour Club to discuss her experiences with mindfulness before embarking on a season of original mental health programming this Summer.

Parade Magazine recently recommended Sphere’s ‘PsychCrunchDisrupt’ and ‘The Future of Mental Health’ rooms as one of the “20 Best Healthy Clubs to Join on Clubhouse” and highlighted Drs. Muir and MacMillan’s AMA Psychiatrist Sunday show as particularly strong.

“Transparent and stigma free conversations are key to better mental health”

—@clubhouse tweet about The Frontier Psychiatrists Daily – May 16th, 2021

http://www.thefrontierpsychiatrists.com

https://asksphere.co

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