Disney Advertising and Ally Flip the Game with Women-Focused SportsCenter Takeovers on ESPN

Jul 28, 2023 | Business

WEBWIRE –

To further their ongoing commitment of driving greater coverage of womens sports, Disney Advertising and Ally Financial Inc. (NYSE: ALLY) have created two first-of-their-kind SportsCenter takeovers, with an emphasis on incredible womens sports moments. The takeovers, which feature exclusive content, are a continuation of the game-changing multi-year, multimillion dollar sponsorship package Ally and Disney announced earlier this year.

Set to be anchored by Elle Duncan and Nicole Briscoe, the SportsCenter takeovers will be led primarily by an all-female production team and are scheduled to air both in-show and during commercial time throughout the 11 p.m. ET editions of SportsCenter on July 27 and August 11, 2023.

At Disney, we prioritize amplifying womens sports and collaborating with like-minded brands to tell diverse sports stories, said Deidra Maddock, VP, Disney Advertising Sports Brand Solutions. This particular execution with Ally marks the first time that weve developed such a unique combination of tactics and solutions to elevate women in sports and were incredibly proud to be working alongside them on this initiative.

Disney prides itself on its inclusive approach to storytelling, including sports. When it comes to content development and casting in front of and behind the camera, leveling the playing field is not only a company priority, but also a business imperative. Ally shares this commitment to inclusivity and equity, as evidenced by the digital financial services brands landmark pledge to reach equal spending on advertising between mens and womens sports by 2027. Allys media investment with Disney was an important step in advancing this pledge, and both companies desire to increase representation through engaging, women-focused content.

ESPN is a leader in womens sports coverage, and Ally is a leader in intentional and equitable sports media investments. Together, were demonstrating our shared commitment to elevating womens sports, said Stephanie Marciano, head of sports and entertainment marketing at Ally. These takeovers, which are unique and creative, deliver an important message increasing visibility and investment changes the game. Our collaboration is another example of how brands and media can work together to advance womens sports and meet fan demand.

As the exclusive sponsor of the takeovers, Allywill own all the commercial time in the two custom episodes andwill receive branding throughout the show. Each of the designated editions of SportsCenter will conclude with live commercials featuring the two anchors that will transition seamlessly into Allys branded content. ESPN CreativeWorks, Disneys award-winning in-house creative agency, developed elements of the branded campaign in collaboration with Ally, its creative agency, Anomaly, and its media agency, EssenceMediacom.

Additionally, Ally and ESPN CreativeWorks developed a series of :60 second spots, titled Flip the Game. Featuring ESPN basketball analyst Monica McNutt and WNBA legend Sue Bird, each spot will sarcastically illustrate and describe how a SportsCenter segment could look in an alternative reality in which a financial services company needed to step up to support mens sports.

Disney is known for its unparalleled ability to connect fans and brands to womens sports. In 2022 alone, more than 33,000 hours of womens sports programming aired on ESPN. Expanding on the first-of-its-kind collaboration with Ally, the media company plans to increase resources and accessibility for everyone to enjoy the incredible talent of women athletes.

About Ally Financial

Ally Financial Inc. (NYSE: ALLY) is a financial services company with the nations largest all-digital bank and an industry-leading auto financing business, driven by a mission to Do It Right and be a relentless ally for customers and communities. The company serves more than 11 million customers through a full range of online banking services (including deposits, mortgage, point-of-sale personal lending, and credit card products) and securities brokerage and investment advisory services. The company also includes a robust corporate finance business that offers capital for equity sponsors and middle-market companies, as well as auto financing and insurance offerings. For more information, please visit www.ally.com and follow @allyfinancial.

For more information and disclosures about Ally, visithttps://www.ally.com/#disclosures.

For further images and news on Ally, please visithttp://media.ally.com.

By Andy Hall

The Best Online Advertising to be Recognized by Web Marketing Association

Nov 4, 2022 | Business

 The Web Marketing Association announces the Call for Entries for the 21st annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and voice skills in 86 industry categories. The Competition website is located at www.iacaward.org and the deadline for entry is January 31, 2023.

“Online advertising is a critical component of today’s marketing mix,” said William Rice, President of the Web Marketing Association. “We created the IAC Awards to highlight the best in this unique advertising medium by industry and to help advertising professionals validate their efforts to clients and senior management. The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2023 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats, including:

– Best Social Media Campaign

– Best Online ad & Campaign (including banner, pop-up or interstitial)

– Best Email message & Campaign

– Best Online newsletter & Campaign

– Best Website (including best landing pages and best microsites)

– Best Online video

– Best Mobile applications

– Best Voice Skills or Actions

– Best Integrated ad campaign

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2022 through January 31, 2023.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2021, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2023. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2023 Internet Advertising Competition Awards are sponsored by PR.com, iContact, eTail and WMR.FM.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Web Marketing Association

William Rice

860-558-5423

www.IACAward.org

ContactContact

Categories

  • Advertising
  • Arts & Entertainment
  • Awards
  • Business
  • Communications & Marketing
  • Internet Technology
  • Manufacturing
  • Medical & Health
  • Technology
  • Travel

Best Advertising Web Sites to be Named by Web Marketing Association in 26th Annual WebAward Competition

Apr 12, 2022 | Business

 The Web Marketing Association is looking for the best advertising Websites in the world as part of their 26th annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including advertising, design and marketing web sites, based on the seven criteria of a successful Web site. The deadline for advertising web sites to enter to be judged is May 31, 2022.

“The advertising industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts,” said William Rice, President of the Web Marketing Association. “Advertising websites need to balance their wish to show off creativity and capability via their web design with the equally important need to inform prospects and clients.” Increasingly awards have been added to new business pitches to demonstrate third party validation of skills and to increase creative credibility to prospective clients.

All advertising entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the advertising and marketing categories will also receive:

· Handsome statue or certificate of achievement

· Increased visibility for their company

· Marketing opportunity to promote the company website to the media

· Links to your site from the highly ranked WebAward site to help SEO

· A highlight for your resume.

· Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Advertising Website and Best Marketing Website based on the scores submitted by the competition judges.

Recent winners of the Best Advertising Web Site include:

2020 – Independent Creative Agency for &UGO

2019 – Mightily for Mightily Website

2018 – IQ Agency for IQ Agency Website

2017 – Patients & Purpose for Patients & Purpose Website

2016 – TMP Worldwide for TMP Worldwide Website

2015 – MediaMath for Marketing’s Big Moment

2014 – The Engine is Red for The Engine is Red Website

2013 – LIQWID for LIQWID

2012 – Venables Bell & Partners for Slim Jim’s Center for Spice Loss

2011 – Corey McPherson Nash for Corey McPherson Nash Website

2010 – Metia for Mass Effect 2 Silverlight Campaign

2009 – Red Square Agency for the Red Square Agency Website

2008 – Sharpe Partners for the Burns Group Website.

2007 – SpotRunner for SpotRunner Website

2006 – SpotRunner for SpotRunner Website

2005 – Young & Rubicam Brands/Wunderman, Detroit for Meet the Lucky Ones

2004 – Hanon McKendry/The Brand Consultants for Lake Effect Website

2004 – Oasis for Toyota Scion

2003 – Google for Google AdWords

2002 – Fusebox, Inc for JCDecaux Airport US

Recent winners of the Best Design Web site include:

2021 – Rare Bird, Inc. for MAYER FABRICS

2020 – Logitech for START A FOLLOWING

2019 – Ideas On Purpose for Ideas On Purpose Website

2018 – Websolute S.p.A. for Giorgetti

2017 – One Mark for One Mark Website

2016 – Torchbox for Museum of London

2014 – Ideas On Purpose for United Technologies Corporation Web Site

2013 – SapientNitro for Palms.com Redesign

2012 – Valtech for Normann Copenhagen

2011 – Activeark for Marimekko.com

2010 – H2O Associates for Tom Hoch Design Web site

2009 – Tribal DDB Worldwide for Warehouse 13

2008 – Azavar Technologies for Justyna Collections Catalog

2007 – Walt Disney Internet Group for Disney.com / Disney XD

2006 – Publicis Net for Experience Wonder You

2005 – R/GA for Nokia Nseries Sitelet

2004 – Gigapixel Creative for Gigapixel Creative, Inc.

2003 – Arnold Worldwide for The Touareg

2002 – PriceWeber, Inc. for Canadian Mist web site

Recent winners of the Best Marketing Web site include:

2021 – VIA Studio for VIA STUDIO WEBSITE

2020 – Web Marketing & Design, Lenovo for LENOVO THINKPAD X1 FOLD

2019 – 90 Degree Design for 90 Degree Design Website

2018 – mStoner, Inc.for mStoner, Inc. Website Redesign

2017 – Pico Group for Total Brand Activation

2016 – Ferrero-Tic Tac for Tic Tac Minions Sweepstakes Website

2014 – R2integrated for R2integrated Website

2013 – WebbMason for Rebranding for Interactive Success: WebbMason

2012 – UrbanDaddy for UrbanDaddy + Herradura Mixology Battle Royale (which also won Best of Show 2012)

2011 – IQ for The Wizarding World of Harry Potter

2010 – Physicians Interactive for Physicians Interactive Corporate Website

2009 – Arc Worldwide for Leo Burnett’s Big Black Pencil Goes Global

2008 – TYS Creative for Ensemble HD Home Cinema System by Epson

2007 – Hanson Dodge Lime for Product Launch

2006 – Rare Method for Silvertip Resort

2005 – Nurun | Ant Farm for Nurun | Ant Farm Interactive Website Interactive

2004 – Vérité, Inc. for Symantec Client Security 2.0 Channel Launch Kit

2003 – Zugara for The Getaway

2002 – Disc Marketing, Inc. for Disc Marketing Corporate Website

Advertising and Marketing Websites can be entered into consideration for the 2022 Best Advertising Website and other related WebAwards at the WebAward Website.

The 2022 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the WebAwards

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.

Web Marketing Association

William Rice

860-558-5423

www.WebAward.org

ContactContact

Categories

  • Advertising
  • Awards
  • Business
  • Communications & Marketing
  • Digital Marketing
  • Web Design

BAM Advertising & Marketing Takes Home PRSA Renaissance Award in Digital Marketing Campaign Category

Mar 12, 2022 | Business

 BAM Advertising & Marketing started off the year with a big win. The Pittsburgh-based agency collected its first ever PRSA Renaissance Award Thursday, January 27 in PointView Hall at Carnegie Science Center on the city’s North Shore.

The agency took home an award in the Digital Marketing Campaign category for its work with Allegheny Millwork & Lumber. To top things off, out of 76 total entries and 44 awards, BAM took 3 for best in show.

“This is a great time to be part of BAM Advertising,” said President Bill Berry. “Our roots were based in traditional advertising. But when BAM was founded in 2004, we laid the foundation for our digital future. We invest in and develop our our own technologies in house, which have made us a leader in home services lead generation.”

“We’re now proud to offer full-service traditional advertising expertise along with cutting-edge digital performance media and development. Our clients have provided us a wealth of opportunity and our people have the talent to move the needle. Our teams focus through sound strategy based on decades of experience along with industry and proprietary best practices. The work isn’t done, but earning the PRSA Renaissance Award drives us to continue to raise the exceed the expectations of our clients.”

The digital marketing campaign with Allegheny Millwork and Lumber was a landmark website project. Allegheny Millwork & Lumber is a well-known traditional lumberyard with a home design center as a best-kept-secret. The showroom features stunning architectural elements and needed a website to reflect its offerings to homeowners, while also functioning to serve its legacy customer base of professionals with a better user experience.

The team sourced more than 3,000 media items and went through more than 60 vendor brochures to create the near 500-page website, with design inspiration from “luxury” websites such as Porsche, Lamborghini, De Beers and Tiffany.

The website increased contact inquiries, including consultation and installation scheduling, by 50% in the first six months.

Each year the PRSA Renaissance Awards honor local organizations, agencies, businesses, and communicators for their innovative work across all aspects of public relations and marketing communications.

BAM Advertising has 23 employees and is in its 18th year serving clients in 34 states across the United States. BAM recently outgrew their office space and is set to move into its new 5,400 square foot office building at 600 Taylor Way, Bridgeville, PA. 15017.

BAM Advertising & Marketing

Devon Moore

4128541004

bamadv.com

ContactContact

Categories

  • Digital Marketing

Airport advertising delivers the highest perceived value and prestige compared to other advertising channels

Oct 21, 2021 | Business

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that new global research reveals that Airport advertising delivers the highest perceived value for brands when compared to Online Display, Social Media, TV and Press advertising environments. The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA.

The study shows that advertising at the Airport is seen by consumers to be more valuable and more prestigious than other advertising environments, conferring status and a belief that a product is more valuable, a price advantage that has continued despite the pandemic.

On an index basis, Airport audience scored 111 for perceived value (TV 101, Print 100, Mobile 95 and Website 94) and 113 for prestige (TV 99, Print 98, Mobile 99 and Website 99), compared to the average for all researched advertising environments.

As travel starts to return driven by the domestic aviation market and the recent decisions in the US, UK, Singapore, Australia and New Zealand, there is a renewed confidence in travel, as shown by the finding that almost 70% of Europeans say they are planning to travel by the end of January 2022 (Source ETC, European Travel Commission). Results of this study highlight the important role that the public screen of Out-of-Home at the Airport can play for clients, in terms of rebuilding brand equity post-pandemic.

Jérôme Lepage, Marketing & Business Development Director of JCDecaux (Transport Division), said: “This study comes at an important time as air travel opens up once again and shows that the Airport continues to define prestige and luxury across the largest media markets worldwide, making it a key environment for our advertising partners. In five major countries across the world, the study reveals that Airport delivers the highest levels of price advantage and prestige compared to other major advertising channels. JCDecaux has continuously invested in the transformation of our assets in Airports. This evolution is guided by our vision of an enhanced and contextualised visual experience thanks to our new digital capabilities, as well as our expertise in terms of data, making the Airport one of the most powerful and influential advertising environments, enabling our clients and partners to achieve their marketing goals.”

Jonathan Clough, Managing Director of ResearchBods, said: “Our research shows that globally the Airport environment confers the highest perceived value and prestige of the other advertising channels in the study, underlining that being seen in a premium environment pays dividends for brands and that this effect has been maintained despite the global pandemic.”

ResearchBods conducted the research by using two fictional brands (a luxury perfume brand and a business-to-business (B2B) technology brand) and measuring consumer responses to seeing a visual of each brand’s creative displayed in one of five advertising environments, with 1,200 respondents in each market, split across each advertising medium.

Methodology
For each survey, ResearchBods recruited 6,000 nationally representative people (plus an additional 500 for the survey of people that had flown during the pandemic) across five markets (China, France, Germany, UK, USA). In a study conducted online, each respondent was shown a photograph of an identical ad displayed in one of the following ad environments: Airport, Online Display, Social Media, TV and Press (consumer magazine and business magazine).

The visual was made relevant to each market by using a local Airport, a familiar Online newspaper site, a relevant Social Media channel, by localising the people in the picture shown watching the TV advertisement and by using a well-known international business magazine and an international consumer (fashion) magazine. The advertising creative was identical, although the copy in the advert was changed to the local language, so the only variable measured was the environment in which the advertising was displayed.

A fictional luxury brand: Respondents were shown a visual of an ad for a fictional luxury perfume brand ‘L’Amour’ in one ad environment only, relevant to their market. They were asked what they would expect to pay for that brand (in their local currency), by picking a price band. The results were indexed, to enable a comparison to be made between markets, in terms of the perceived value conferred by advertising environments in their country.

A fictional business-to-business (B2B) brand: Respondents were shown a visual of an ad for a fictional B2B technology brand ‘Connex’.  They were asked: “How prestigious do you think this company is on a scale of 1 to 10, if 1 is not at all prestigious and 10 is very prestigious?” The results were indexed, to enable a comparison to be made between markets, in terms of the relative prestige of advertising environments within their country.

People who had flown during the pandemic
An additional 500 people (100 people per market) were recruited who had all flown during the pandemic.

At every stage, each person was shown a visual of only one advertising environment for the luxury brand and one advertising environment for the B2B brand.

Key figures

  • 2020 revenue: €2,312m – H1 2021 revenue: €1,082.3m
  • Present in 3,670 cities with more than 10,000 inhabitants
  • A daily audience of more than 840 million people in more than 80 countries
  • 10,230 employees
  • Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
  • 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
  • JCDecaux is recognised for its extra-financial performance in the FTSE4Good (4.6/5) and CDP (A Leadership) rankings, and has obtained the MSCI AAA score for the 4th year in a row
  • 964,760 advertising panels worldwide
  • N°1 worldwide in street furniture (489,500 advertising panels)
  • N°1 worldwide in transport advertising with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 advertising panels)
  • N°1 in Europe for billboards (129,970 advertising panels)
  • N°1 in outdoor advertising in Europe (615,530 advertising panels)
  • N°1 in outdoor advertising in Asia-Pacific (216,590 advertising panels)
  • N°1 in outdoor advertising in Latin America (66,120 advertising panels)
  • N°1 in outdoor advertising in Africa (22,500 advertising panels)
  • N°1 in outdoor advertising in the Middle East (15,350 advertising panels)