The Web Marketing Association is looking for the best advertising Websites in the world as part of their 26th annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including advertising, design and marketing web sites, based on the seven criteria of a successful Web site. The deadline for advertising web sites to enter to be judged is May 31, 2022.
“The advertising industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts,” said William Rice, President of the Web Marketing Association. “Advertising websites need to balance their wish to show off creativity and capability via their web design with the equally important need to inform prospects and clients.” Increasingly awards have been added to new business pitches to demonstrate third party validation of skills and to increase creative credibility to prospective clients.
All advertising entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the advertising and marketing categories will also receive:
· Handsome statue or certificate of achievement
· Increased visibility for their company
· Marketing opportunity to promote the company website to the media
· Links to your site from the highly ranked WebAward site to help SEO
· A highlight for your resume.
· Admiration of peers, friends and co-workers
Each year the Web Marketing Association names the Best Advertising Website and Best Marketing Website based on the scores submitted by the competition judges.
Recent winners of the Best Advertising Web Site include:
2020 – Independent Creative Agency for &UGO
2019 – Mightily for Mightily Website
2018 – IQ Agency for IQ Agency Website
2017 – Patients & Purpose for Patients & Purpose Website
2016 – TMP Worldwide for TMP Worldwide Website
2015 – MediaMath for Marketing’s Big Moment
2014 – The Engine is Red for The Engine is Red Website
2013 – LIQWID for LIQWID
2012 – Venables Bell & Partners for Slim Jim’s Center for Spice Loss
2011 – Corey McPherson Nash for Corey McPherson Nash Website
2010 – Metia for Mass Effect 2 Silverlight Campaign
2009 – Red Square Agency for the Red Square Agency Website
2008 – Sharpe Partners for the Burns Group Website.
2007 – SpotRunner for SpotRunner Website
2006 – SpotRunner for SpotRunner Website
2005 – Young & Rubicam Brands/Wunderman, Detroit for Meet the Lucky Ones
2004 – Hanon McKendry/The Brand Consultants for Lake Effect Website
2004 – Oasis for Toyota Scion
2003 – Google for Google AdWords
2002 – Fusebox, Inc for JCDecaux Airport US
Recent winners of the Best Design Web site include:
2021 – Rare Bird, Inc. for MAYER FABRICS
2020 – Logitech for START A FOLLOWING
2019 – Ideas On Purpose for Ideas On Purpose Website
2018 – Websolute S.p.A. for Giorgetti
2017 – One Mark for One Mark Website
2016 – Torchbox for Museum of London
2014 – Ideas On Purpose for United Technologies Corporation Web Site
2013 – SapientNitro for Palms.com Redesign
2012 – Valtech for Normann Copenhagen
2011 – Activeark for Marimekko.com
2010 – H2O Associates for Tom Hoch Design Web site
2009 – Tribal DDB Worldwide for Warehouse 13
2008 – Azavar Technologies for Justyna Collections Catalog
2007 – Walt Disney Internet Group for Disney.com / Disney XD
2006 – Publicis Net for Experience Wonder You
2005 – R/GA for Nokia Nseries Sitelet
2004 – Gigapixel Creative for Gigapixel Creative, Inc.
2003 – Arnold Worldwide for The Touareg
2002 – PriceWeber, Inc. for Canadian Mist web site
Recent winners of the Best Marketing Web site include:
2021 – VIA Studio for VIA STUDIO WEBSITE
2020 – Web Marketing & Design, Lenovo for LENOVO THINKPAD X1 FOLD
2019 – 90 Degree Design for 90 Degree Design Website
2018 – mStoner, Inc.for mStoner, Inc. Website Redesign
2017 – Pico Group for Total Brand Activation
2016 – Ferrero-Tic Tac for Tic Tac Minions Sweepstakes Website
2014 – R2integrated for R2integrated Website
2013 – WebbMason for Rebranding for Interactive Success: WebbMason
2012 – UrbanDaddy for UrbanDaddy + Herradura Mixology Battle Royale (which also won Best of Show 2012)
2011 – IQ for The Wizarding World of Harry Potter
2010 – Physicians Interactive for Physicians Interactive Corporate Website
2009 – Arc Worldwide for Leo Burnett’s Big Black Pencil Goes Global
2008 – TYS Creative for Ensemble HD Home Cinema System by Epson
2007 – Hanson Dodge Lime for Product Launch
2006 – Rare Method for Silvertip Resort
2005 – Nurun | Ant Farm for Nurun | Ant Farm Interactive Website Interactive
2004 – Vérité, Inc. for Symantec Client Security 2.0 Channel Launch Kit
2003 – Zugara for The Getaway
2002 – Disc Marketing, Inc. for Disc Marketing Corporate Website
Advertising and Marketing Websites can be entered into consideration for the 2022 Best Advertising Website and other related WebAwards at the WebAward Website.
The 2022 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
About the WebAwards
The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.
Web Marketing Association
Communications & Marketing
BAM Advertising & Marketing started off the year with a big win. The Pittsburgh-based agency collected its first ever PRSA Renaissance Award Thursday, January 27 in PointView Hall at Carnegie Science Center on the city’s North Shore.
The agency took home an award in the Digital Marketing Campaign category for its work with Allegheny Millwork & Lumber. To top things off, out of 76 total entries and 44 awards, BAM took 3 for best in show.
“This is a great time to be part of BAM Advertising,” said President Bill Berry. “Our roots were based in traditional advertising. But when BAM was founded in 2004, we laid the foundation for our digital future. We invest in and develop our our own technologies in house, which have made us a leader in home services lead generation.”
“We’re now proud to offer full-service traditional advertising expertise along with cutting-edge digital performance media and development. Our clients have provided us a wealth of opportunity and our people have the talent to move the needle. Our teams focus through sound strategy based on decades of experience along with industry and proprietary best practices. The work isn’t done, but earning the PRSA Renaissance Award drives us to continue to raise the exceed the expectations of our clients.”
The digital marketing campaign with Allegheny Millwork and Lumber was a landmark website project. Allegheny Millwork & Lumber is a well-known traditional lumberyard with a home design center as a best-kept-secret. The showroom features stunning architectural elements and needed a website to reflect its offerings to homeowners, while also functioning to serve its legacy customer base of professionals with a better user experience.
The team sourced more than 3,000 media items and went through more than 60 vendor brochures to create the near 500-page website, with design inspiration from “luxury” websites such as Porsche, Lamborghini, De Beers and Tiffany.
The website increased contact inquiries, including consultation and installation scheduling, by 50% in the first six months.
Each year the PRSA Renaissance Awards honor local organizations, agencies, businesses, and communicators for their innovative work across all aspects of public relations and marketing communications.
BAM Advertising has 23 employees and is in its 18th year serving clients in 34 states across the United States. BAM recently outgrew their office space and is set to move into its new 5,400 square foot office building at 600 Taylor Way, Bridgeville, PA. 15017.
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that new global research reveals that Airport advertising delivers the highest perceived value for brands when compared to Online Display, Social Media, TV and Press advertising environments. The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA.
The study shows that advertising at the Airport is seen by consumers to be more valuable and more prestigious than other advertising environments, conferring status and a belief that a product is more valuable, a price advantage that has continued despite the pandemic.
On an index basis, Airport audience scored 111 for perceived value (TV 101, Print 100, Mobile 95 and Website 94) and 113 for prestige (TV 99, Print 98, Mobile 99 and Website 99), compared to the average for all researched advertising environments.
As travel starts to return driven by the domestic aviation market and the recent decisions in the US, UK, Singapore, Australia and New Zealand, there is a renewed confidence in travel, as shown by the finding that almost 70% of Europeans say they are planning to travel by the end of January 2022 (Source ETC, European Travel Commission). Results of this study highlight the important role that the public screen of Out-of-Home at the Airport can play for clients, in terms of rebuilding brand equity post-pandemic.
Jérôme Lepage, Marketing & Business Development Director of JCDecaux (Transport Division), said: This study comes at an important time as air travel opens up once again and shows that the Airport continues to define prestige and luxury across the largest media markets worldwide, making it a key environment for our advertising partners. In five major countries across the world, the study reveals that Airport delivers the highest levels of price advantage and prestige compared to other major advertising channels. JCDecaux has continuously invested in the transformation of our assets in Airports. This evolution is guided by our vision of an enhanced and contextualised visual experience thanks to our new digital capabilities, as well as our expertise in terms of data, making the Airport one of the most powerful and influential advertising environments, enabling our clients and partners to achieve their marketing goals.
Jonathan Clough, Managing Director of ResearchBods, said: Our research shows that globally the Airport environment confers the highest perceived value and prestige of the other advertising channels in the study, underlining that being seen in a premium environment pays dividends for brands and that this effect has been maintained despite the global pandemic.
ResearchBods conducted the research by using two fictional brands (a luxury perfume brand and a business-to-business (B2B) technology brand) and measuring consumer responses to seeing a visual of each brands creative displayed in one of five advertising environments, with 1,200 respondents in each market, split across each advertising medium.
For each survey, ResearchBods recruited 6,000 nationally representative people (plus an additional 500 for the survey of people that had flown during the pandemic) across five markets (China, France, Germany, UK, USA). In a study conducted online, each respondent was shown a photograph of an identical ad displayed in one of the following ad environments: Airport, Online Display, Social Media, TV and Press (consumer magazine and business magazine).
The visual was made relevant to each market by using a local Airport, a familiar Online newspaper site, a relevant Social Media channel, by localising the people in the picture shown watching the TV advertisement and by using a well-known international business magazine and an international consumer (fashion) magazine. The advertising creative was identical, although the copy in the advert was changed to the local language, so the only variable measured was the environment in which the advertising was displayed.
A fictional luxury brand: Respondents were shown a visual of an ad for a fictional luxury perfume brand LAmour in one ad environment only, relevant to their market. They were asked what they would expect to pay for that brand (in their local currency), by picking a price band. The results were indexed, to enable a comparison to be made between markets, in terms of the perceived value conferred by advertising environments in their country.
A fictional business-to-business (B2B) brand: Respondents were shown a visual of an ad for a fictional B2B technology brand Connex. They were asked: How prestigious do you think this company is on a scale of 1 to 10, if 1 is not at all prestigious and 10 is very prestigious? The results were indexed, to enable a comparison to be made between markets, in terms of the relative prestige of advertising environments within their country.
People who had flown during the pandemic
An additional 500 people (100 people per market) were recruited who had all flown during the pandemic.
At every stage, each person was shown a visual of only one advertising environment for the luxury brand and one advertising environment for the B2B brand.
- 2020 revenue: 2,312m H1 2021 revenue: 1,082.3m
- Present in 3,670 cities with more than 10,000 inhabitants
- A daily audience of more than 840 million people in more than 80 countries
- 10,230 employees
- Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
- 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in the FTSE4Good (4.6/5) and CDP (A Leadership) rankings, and has obtained the MSCI AAA score for the 4th year in a row
- 964,760 advertising panels worldwide
- N°1 worldwide in street furniture (489,500 advertising panels)
- N°1 worldwide in transport advertising with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 advertising panels)
- N°1 in Europe for billboards (129,970 advertising panels)
- N°1 in outdoor advertising in Europe (615,530 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (216,590 advertising panels)
- N°1 in outdoor advertising in Latin America (66,120 advertising panels)
- N°1 in outdoor advertising in Africa (22,500 advertising panels)
- N°1 in outdoor advertising in the Middle East (15,350 advertising panels)
E-commerce platform, eBay has rolled out its seller-driven campaign ‘Export Apnao, Business Badhao’ to highlight the challenges that Indian sellers face in terms of unrealistic discounts expectations and inability to secure fair prices for their products.
The new digital ad film highlights the dilemma where an antique shop owner finds himself in such a situation when his oldest customer insists for a hefty discount on a piece of antique jewellery. Many sellers find themselves in similar scenarios where they are left with no choice but to succumb to these demands in an effort to win the business and save seller-customer relationships.
The video ends with the call-to-action for Indian sellers to join forces with eBay to grow their businesses and fulfil their aspirations to be global entrepreneurs.
Conceptualised by Clevertize, the ad film targeted at both metro and non-metro cities, the campaign aims to communicate with the prospective sellers (MSMEs and large enterprises), the various benefits of selling on eBay’s Cross Border Trade platform and draws special attention to how eBay will aid them in obtaining fair prices for their products.
Pavan Ponnappa, head – growth categories, shipping and marketing at eBay, said, “eBay India Cross Border Trade has opened a door to the opportunities available across the globe for the Indian sellers. Entrepreneurs, large and small, are reaping benefits of eBay’s platform, which handholds them to undertake transactions with buyers in 190 countries by providing them with insights on various aspects of online retail export. This campaign underlines how eBay will support sellers in getting a fair price for their products and build their business profitably by selling their products to over 182 million buyers.”
Sagar Nidavani, chief executive officer, Clevertize, said, “This integrated marketing campaign aims to strike a chord with the Indian sellers and show how easy it is to connect with more than 182 million buyers across 190 countries via eBay.”
Advertising is a paid space, helps a brand to introduce its products and services to the target audience, attract and influence them so that they become customers. Whereas Public Relations is a practice of creative communication. The results of Public relations can be earned through pitching and providing promotional information in the form of Press Release to media.
On the question like which has more reach; Advertising or PR? The founder of PR24x7.com, Mr. Atul Malikram says that, if you put an ad in a newspaper or magazine which has 10000 subscribers, you get only 10000 impressions, and many of them forget it soon as it is just an ad. On the other hand, you can send a press release to many newspapers, portals, magazines, radio, blogs, TV stations. Target audiences won’t deny a useful story. They share it with others too if they find it worthy.
You can’t create a buzz with advertising but with PR all you want is to create a buzz. Many Advertisements fail to convince the audience. But the audience never questions a journalist. They appreciate his little words and finds it more worthy and convincing than a full-page advertisement. They often search for a journalist’s reviews about a product or service before buying it. In other words, advertising has less credibility than the news gained by the practice of PR. As the audience knows that advertisements are bought by someone to sell his products and services.
Many businesses have a misconception about advertising and PR. They believe both terms are the same. They feel advertising is not necessary if they resort to PR or vice versa. However, one needs to understand that PR and advertising have a completely different role for one’s business and should know to utilize the best of both worlds.