Advertising is a paid space, helps a brand to introduce its products and services to the target audience, attract and influence them so that they become customers. Whereas Public Relations is a practice of creative communication. The results of Public relations can be earned through pitching and providing promotional information in the form of Press Release to media.
On the question like which has more reach; Advertising or PR? The founder of PR24x7.com, Mr. Atul Malikram says that, if you put an ad in a newspaper or magazine which has 10000 subscribers, you get only 10000 impressions, and many of them forget it soon as it is just an ad. On the other hand, you can send a press release to many newspapers, portals, magazines, radio, blogs, TV stations. Target audiences won’t deny a useful story. They share it with others too if they find it worthy.
You can’t create a buzz with advertising but with PR all you want is to create a buzz. Many Advertisements fail to convince the audience. But the audience never questions a journalist. They appreciate his little words and finds it more worthy and convincing than a full-page advertisement. They often search for a journalist’s reviews about a product or service before buying it. In other words, advertising has less credibility than the news gained by the practice of PR. As the audience knows that advertisements are bought by someone to sell his products and services.
Many businesses have a misconception about advertising and PR. They believe both terms are the same. They feel advertising is not necessary if they resort to PR or vice versa. However, one needs to understand that PR and advertising have a completely different role for one’s business and should know to utilize the best of both worlds.
BRISBANE, September 18, 2020 – Advertisers can finally reach niche and ethnic audiences in Australia, thanks to adStartr’s new catalogue of ad space. With adStartr, brands, non-profits, and governments can advertise to Australia’s ethnic communities easily and in the right language. This platform removes the logistical and language barriers that usually prevent campaigns from penetrating multicultural Australia.
No Easy Way to Reach Ethnic Communities
As an entrepreneur, adStartr founder Bipul Kafley has experienced the frustration of trying to run targeted advertising campaigns to ethnic communities in Australia. “Advertising to a narrow – often local – audience gives the highest ROI, but there are language barriers, and a lot of manual research,” says Kafley.
What is adStartr?
Kafley’s adStartr is an online marketplace where all this research has already been done for you. You can find ad cost, audience analysis, distribution, publication dates, and ad formats in one place. You can also place your own ads in a visual editor and translate them into six different languages.
A Boost for Diversity in Advertising
In August, Media Diversity Australia released an alarming report on the lack of diversity in Australian media (Who Gets to Tell Australian Stories, 17th Aug 2020). “As a media startup, adStartr will address the lack of inclusivity and translation barriers in the existing advertising sector,” says Federal MP Julian Simmonds.
The office of Queensland Senator Murray Watt has also applauded the initiative. “adStartr looks to connect the many different multicultural communities in Australia with each other, and with the rest of the world,” says Rowan Holzberger. “Australia is one of the most successful multicultural nations in the world. It is vital we unlock our human capital – not just to celebrate what we are, but to realise our full economic potential.”
Reach Almost Any Niche Audience
In addition to ethnic groups, adStartr helps advertisers to reach other highly specific communities. They can reach the LGBTQ community in the USA via Out In Jersey magazine, for example. Alternatively, they can target specific geographic areas with Moove Media.
Do You Have Ad Space?
It’s free to list ad space on adStartr. If you’re a niche or ethnic publisher, phone Bipul Kafley at (07) 3040 0677 (advertising includes newspaper, magazine, outdoor signage, indoor signage, podcasts, and more – click here for a complete list). Register at adStartr today, where diversity meets ads.
adStartr is an online marketplace where advertisers can place ads in niche independent publications with a few clicks. The platform is home to a series of ethnic media outlets. With adStartr, advertisers can reach the Arabic, Bangladesh, Korean, Chinese, and Indian communities in Australia directly.
Media Contact: Bipul Kafley
Phone: (07) 3040 0677