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Powerlinx turns pandemic crisis into opportunities for businesses

The year 2020 posed a tremendous challenge for humanity. More specifically, it took a major toll in every business around the world no matter the size, as the impact of the Covid-19 crisis thoroughly affected both supply-side and demand-side of the world economy.

More than a year later, as businesses managed to stand up to the challenge of empty offices, lockdowns and social distancing measures, factors such as innovation-driven growth, internationalization and flexibility became key to determine a firm’s survival and sustainability.

From a networking perspective, as we are now more connected than ever, the opportunities for synergistic partnerships, increasing geographical reach, diversification of distribution channels, increasing revenue or just seeking new customers can be unlimited, but daunting and costly to look for.

As the world has become one big opportunity hub, the tipping point is now focused on finding affordable and reliable tools enabling businesses to enjoy the benefits of a hyper connected environment.

Fortunately, platforms like Powerlinx are breaking down the barriers to allow players of all sizes to get ahold of these types of opportunities, allowing businesses to drive growth. With the goal of helping as many businesses as possible, Powerlinx allows companies to showcase their products or services to potential interested parties, look for strategic partners and act on business opportunities listed by other firms, on-the-go, with its brand-new mobile app.

“For times like these, you can rest assured Powerlinx will be there to help you uncover opportunities for sustainable growth to accelerate your path to prosperity” Meir Shachar, Powerlinx CEO.

About Powerlinx

POWERLINX is the first global Business meets Business (BmB) platform. Its mission is to make the process of finding the most relevant business opportunities and partnerships fast and easy, so only the best matches appear. POWERLINX helps members find new suppliers/distributors, expand product lines, reach new markets, look for funding, and even sell their business.

POWERLINX: The Business Opportunity App

Work with experienced digital marketers in Tampa, Florida, Elite Systems Marketing

Companies are looking to grow, expand, and scale their business; therefore, they need digital marketing. Regardless of the size of a business, digital marketing is a proven way to attract high-quality traffic to online platforms and engage with targeted audiences. Elite Marketing Systems is pleased to offer quality digital marketing services to businesses in Tampa, FL. 

When it comes to the return on investment, Digital Marketing is more cost-effective and offers a higher conversion and ROI than traditional methods of marketing; after all, with the daily advancements of technology, the world is at the tip of our fingers. All businesses must continue to evolve with the growth of technology. 

The team at Elite Systems Marketing uses digital marketing techniques to help measurably grow businesses, allowing them to constantly optimize their campaigns and allow for more targeted marketing than traditional methods. 

Their focused team will analyze the target audience to create a customized strategy and tailored campaigns suitable for each unique business. Pay per click in Tampa helps businesses put their brand in front of people looking for precisely what they offer. 

Carefully monitored and adequately managed PPC in Tampa campaigns ensure that a brand is shown as the first option to customers who are typically in the buying stage of their product or service search. As a business, Elite Systems Marketing helps control your advertising costs, all while increasing traffic to a business’s website. 

As a result, businesses can expect an increase in sales and revenue, all analyzed and tracked in real-time. With PPC advertising, results are often immediately generated with measurable, controllable, and scale-able results. 

Those looking to work with an Elite Marketing agency in Tampa, Florida, are invited to learn more about the experts at Elite Systems Marketing and their various service offerings to help grow, scale, and expand your business. 

Contact Name: Erik Scott 


About Elite Systems Marketing

Elite Systems Marketing is a digital marketing company based in Florida, offering SEO, PPC, and Social Media ad services. They aim to help grow businesses with digital marketing strategies and systems.

Author Isabelle Hardesty Announces One-Year Anniversary Of Own Voices Debut Young Adult Fantasy Novel, The Witch Of Belle Fleur

Author Isabelle Hardesty is announcing the one-year anniversary of her own voices debut young adult fantasy novel, The Witch of Belle Fleur. The title is now available on Amazon.

The novel tells the story of Juliette, an Afro-Latina teen telenovela actress teetering on the edge as she unravels her family’s secret of magic, only to discover that if she becomes a lead witch, she must let both good and evil magic return to her town.

“The story is set in a world that captures all that I’ve been fascinated with since I was a child,” Hardesty says, “Both nature and the supernatural are important themes throughout.” Additional themes are romance, relationships, and ultimately, the power of love.

Hardesty, of Haitian-Dominican descent, is a Miami native who uses her creative works to share her experiences growing up in South Florida. She is committed to creating rich and strong female characters in her books. “I am Afro-Latina,” she says, “And I want young people and women of color who read my work to see themselves in the pages, and know they are a meaningful part of the world they’re in.”

“What I love about writing is that it connects readers – and in the future, viewers – to their truth, making them laugh, wonder, cry, and fully-inhabit the experience of life.”

Hardesty received her BFA from Pratt Institute and has worked in NYC as an assistant fashion designer. Her rich and textured life experiences allow her to create characters and plots that engage readers. One common thread in all of her professional experiences is that storytelling is always king.

Hardesty has always woven her love of magic and nature into her books. Her previous titles include Jade’s Awakening: Book 1, Jade’s Descent: Book 2, and Jade’s Paradox, Book 3. The sequel to The Witch of Belle Fleur is Midnight in Belle Fleur and will be available this summer.

About Isabelle Hardesty

Feedonomics Promotes Three to Bolster Marketplace Initiatives and Global Growth

Stacy Williams to Vice President of Global Operations, Dmitriy Ryzhiy to Vice President of Marketplaces, and Kushal Khatri to Senior Director of Platform Engineering

WOODLAND HILLS, Calif.May 4, 2021PRLog — Feedonomics, the leading full-service feed management solution for advertising and marketplaces, announced today the promotion of three senior leaders who have played integral roles in the company’s internal growth and expansion within the ecommerce industry.

Stacy Williams assumes the role of Vice President of Global Operations, where she will continue to drive the development and execution of Feedonomics’ global strategy to ensure it is directly aligned with a world-class client experience. Williams oversees a 150-person team that spans 10 states and five countries. She was recently named a Built In 2021 Moxie Award winner in recognition of her outstanding contributions within the tech industry.

Dmitriy Ryzhiy assumes the role of Vice President of Marketplaces, where he will continue to expand on Feedonomics’ marketplace technology, service offerings, and partnerships with other ecommerce leaders. A thought leader in the space, Ryzhiy recently appeared on the Chinese language talk show 逸凡風順 (“Smooth Sailing”) to discuss commerce and the psychology of shopping online.

Kushal Khatri joins the senior leadership team as the Senior Director of Platform Engineering. Khatri oversees three teams responsible for cutting-edge developments to Feedonomics’ industry-leading platform and product offerings.

These promotions and people are representative of the company’s recent growth and success as a whole. In 2021 alone, the Feedonomics team has grown from 230 people to more than 275, reinforcing a global presence that spans five continents, nine countries, and 20 states within the US.

Williams’ experience building and leading high-performing teams at Intuit and Morgan Stanley gives Feedonomics the confidence to continue scaling effectively, especially as the company meets a surge in demand from merchants looking to improve their ecommerce presence on marketplaces.

Ryzhiy’s knowledge of major channels like Amazon—where he worked in retail vendor management—Walmart, Target, and other specialty and regional marketplaces guides Feedonomics’ strategy for helping clients extend their omnichannel reach around the world.

Khatri’s technical expertise sets the standard on the engineering team to develop powerful features and capabilities for the company’s leading feed and order management solutions.

According to Digital Commerce 360, more than 60% of ecommerce sales occurred on marketplace sites in 2020. The consumer demand is apparent; in response, businesses have made marketplace expansion a priority for hitting their growth targets. Feedonomics’ ability to promote in-house leaders and drive continuous technological innovation positions the company to thrive in this environment.

“At Feedonomics, everything comes back to our people. Our best-in-class service, our best-in-class technology—it’s all driven by a group of people that I can confidently say are the best in the business,” said Shawn Lipman, Feedonomics’ CEO. “Stacy, Dmitriy, and Kushal embody the principles that unite us at Feedonomics, and with their leadership, I’m highly optimistic about our growth as a global company and our ability to offer the best marketplace solution in the industry.”

About Feedonomics:

Feedonomics ( is a data feed management platform that helps organizations list, optimize, and syndicate product data across hundreds of online channels. Our solutions for advertising, marketplaces, job boards, and more help large brands and retailers improve data quality and product discovery. Feedonomics has thousands of active clients, integrations with more than 150 advertising and marketplace channels, and close partnerships with industry leaders like Amazon, eBay, Walmart, and Target.

TruAmerica Multifamily Southeast Portfolio Reaches 10,000 Units With Atlanta and Tampa Buys

Sandtown Vista Apartments

Sandtown Vista Apartments

LOS ANGELESMay 4, 2021PRLog — TruAmerica Multifamily, in separate transactions, has acquired two large garden-style apartment communities in Tampa, FL and Atlanta, GA growing its Southeast U.S. portfolio to approximately 10,000 apartment homes with assets located in Florida, Georgia, Tennessee and North Carolina.

After focusing on investments in the western U.S. during its first four years of operations, TruAmerica entered the southeast property markets in 2017 with a two-property portfolio buy in Orlando, totaling 708 apartment homes.  The firm’s Florida holdings now include 18 properties representing nearly 6,000 units.

The firm’s newest investment is Sabal Palm Apartments, a 432-unit apartment home community in Carrollwood, 10 miles north of Tampa in Hillsborough County.  Built in 1995, Sabal Palm is one of the largest apartment communities in the area.  Its mix of one-, two- and three-bedroom apartments are housed in 15 three-story residential buildings on a 29-acre site.  Community amenities include a resident clubhouse, resort style pool with an expansive sundeck overlooking a six-acre pond, covered poolside pavilions with grill stations, 24-hour fitness center, tennis courts, sand volleyball court and dog park.

“Multifamily development in Carrollwood and all of Hillsborough County has not kept up with the tremendous population and job growth that has occurred in the region over the last 10 years,” said TruAmerica Co-Chief Investment Officer Matthew Ferrari.  “There is no new construction planned within five miles of the Sabal Palm Apartments.”

According to a report by Hillsborough County, the area benefited from the creation of 215,000 new private sector jobs in 2019.  Job growth is estimated to be 43 percent over the next 20 years driven largely by the region’s diverse employment base that includes businesses in healthcare, defense and security, logistics, education and tourism.

In a separate transaction, TruAmerica also has acquired Sandtown Vista Apartments, a 350-unit community in Atlanta’s South Fulton neighborhood, bringing its holdings in the state of Georgia to approximately 2,800 units.

Built in 2009, Sandtown Vista Apartments is located at 1475 Sand Bay Drive SW and features a mix of one-, two- and three-bedroom apartment homes.  At 1,148 square feet Sandtown Vista offers the largest average unit size among the competitive set in the area.    Despite what is arguably the economic and social engine of the southeast, Atlanta suffers from a significant supply/demand imbalance particularly in the popular southwest sector.  According to CoStar, the majority of apartment inventory was built between 2000 and 2010 with only one new property delivered in SW Atlanta in the past 10 years.

The Eastdil Secured team of Phil Brosseau, Jr., Ryan Reid, Eric Zimmerman and Parker Yates marketed the Sabal Palm Apartments on behalf of the seller, a New York-based global real estate investment firm.

The seller of the Sandtown Vista Apartments, a Kansas-based real estate investment and development firm was represented by Mike Kemether and Travis Presnell of Cushman & Wakefield’s Sunbelt Multifamily Advisory Group.

About TruAmerica

TruAmerica Multifamily is a vertically integrated, value-add multifamily investment firm based in Los Angeles. Since its founding in 2013 by Robert Hart, TruAmerica has been one of the country’s most active multifamily investors and manages a portfolio of approximately 46,000 units across prime locations throughout California, Washington, Oregon, Colorado, Arizona, Nevada, Utah, Maryland, Florida, Georgia, North Carolina, Massachusetts, Tennessee and Texas. For more information on TruAmerica Multifamily, visit


Bruce Beck

DB&R Marketing Communications, Inc.