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NaXum’s CEO Ben Dixon Shares How Creating Custom Product Experiences Bring Unique Value to Your Offers

 How can you differentiate your company and your offer from other websites and marketplaces? is the giant in the room. New brands are asking themselves, what must they do to create a customer experience that you cannot have on Amazon?

If you plan to sell from your own website, and not on Amazon, you have to ask yourself what unique value will you bring to the marketplace for your customers?

NaXum’s CEO, Ben Dixon interviewed Jacquie Reser, founder of J Elizabeth Boutique to share how she’s used NaXum technology to create custom experiences for her customers:

What can we learn from the interview?

1. Get the customer involved.

How is the customer able to personalize their experience to their own needs? In the case of the platform NaXum built for J Elizabeth, customers are customizing t-shirts and sweaters with their own images and slogans to fit their own needs and design styles.

Allowing the customer to be creative and enjoy a product that literally does not exist anywhere else is empowering and is the value they cannot find on an Amazon marketplace.

2. The UX matters.

How easy is it for the customer to get involved with your product? Is the experience something they can do from the phone? Or are the steps so daunting that customers are discouraged and quit before finishing the process?

A key part of delivering a unique customer experience is thinking through the user’s experience(UX) on the technology. Invite randomized sets of customers to experience your platform before sharing your new tools with the public, gather feedback, and optimize your experience to be so good, it’s worth sharing.

3. Give them an incentive to share.

You’ve done the work of creating a unique experience, now it’s time to invite your customer to share that experience with others.

What rewards can you put in place that will incentivize your retail customers to share their experience with others? If someone is a total raving fan of your service do you have a place in your ecosystem for them to collaborate with you on a higher level? Have you created an ambassador program or a full-blown referral marketing opportunity for your most raving fans?

Think about the experience you deliver as a progression of creating fans.

As your customers become a bigger and bigger fan of your company, they can collaborate and participate in a deeper and deeper way:

To see case studies and learn how to implement a raving fan progression at your company, visit and booked a discovery session.

About The Author:

Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, mlm, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.

To see other episodes from the direct selling executives forum, visit the youtube channel.

To hear reviews on NaXum Technology, visit Capterra,, or Linkedin.


Ben Dixon




  • Women in Business

XanPool Payments Infrastructure Builder Secures US$27M to Consolidate Presence in APAC and Expand Service Offerings

XanPool, a payments infrastructure builder that operates in over 13 countries in the Asia Pacific, has raised US$27 Million in a Series A financing round led by Valar Ventures, alongside investors such as CMT Digital, and notable angel investor Taavet Hinrikus (Founder and Chairman of Wise, formerly Transferwise).

Commenting on XanPool’s ambitions in the APAC region, James Fitzgerald from Valar Ventures states: “It’s impressive seeing how XanPool has capitalized on the adoption of cryptocurrency to build a decentralized payment network powered by this new asset class. This space is evolving quickly; the incumbents aren’t going to know what hit them.”

XanPool is a Payments and Liquidity Network. Similar to Mastercard or Visa, but instead of having a closed network of banks as partners, XanPool’s open C2C network is made out of individuals and businesses, whose idle capital is used to settle cross-currency, and cryptocurrency transactions. By doing this, XanPool reduces the counterparty risk and costs associated with these forms of transfers, while also allowing the individual and business liquidity providers to earn fees of up to 2% a month on their idle capital.

With over 500,000 users, and over 400 business partners, XanPool is looking to consolidate its presence in the Asia Pacific region and expand its product offerings.

Commenting on XanPool’s ongoing momentum, Jeffery Liu, Chief Executive Officer at XanPool, states, “XanPool started as a small software innovation in the Peer to Peer technology space, allowing users to settle their cryptocurrency to local-currencies within seconds without taking custody risk. Our C2C network has since grown into Asia’s largest decentralized liquidity pool with over US$200 million of liquidity. Today, the network is not only used by cryptocurrency users but also hundreds of underserved businesses that traditional payment processors cannot service due to risk or cost factors which the XanPool network does not have.”

Jeffery further comments, “In the coming years, XanPool’s network will look more similar to that of the SWIFT Network. Just like SWIFT, XanPool does not hold liquidity itself, instead, it relies on the liquidity of all the participants using the network. Just like SWIFT, XanPool earns fees based on the communication that its software facilitates. But unlike SWIFT, XanPool is compatible with modern payment solutions like Cryptocurrency, Fast-Payments, and E-wallets. You can expect more innovation from XanPool in this direction”

About XanPool

XanPool software allows anyone to seamlessly enable Crypto to Fiat on or offboarding. Instantly executing and settling transactions without taking custody of customer funds. Our unique C2C software solution and liquidity network make the onboarding and offboarding infrastructure in crypto much more user-friendly, and resilient against existing infrastructure dependency (such as bank partners). We allow institutions and retail to be on and off-board regardless of their infrastructural limitations.

XanPool analogizes its collective technology to a “SWIFT-like Network”, but instead of taking days or weeks to settle, XanPool, using only more modern payment solutions with less overhead and risk, can settle similar transactions with a fraction of the cost, and speeds which are magnitudes faster, within seconds.

For more information, visit
Jeffery Liu, Chief Executive Officer at XanPool, is available for interviews.

Media Queries
Carrine Eng, Marketing & PR Manager


Topic: Press release summary

Initiative to Enhance Cooperation of China and Central Asian Countries Concludes

The 8th China-Central Asia Cooperation Forum was concluded in Lanzhou, capital of Northwest China’s Gansu Province on October 17, and a joint initiative was released, aiming at more profound and practical openness and cooperation among participators.
With “Strengthen Solidarity and Cooperation for Building a Community of Security and Development” as its theme, the forum was co-hosted by the Good-Neighborliness, Friendship and Cooperation Committee of the Shanghai Cooperation Organization (SCO) and the People’s Government of Gansu Province.

The Forum included four sub-forums covering topics including “China-Central Asia cooperation on China’s BDS” and “green development.” A themed exhibit on China’s BeiDou Navigation Satellite System (BDS), which can provide customized services according to the needs of different countries and industries, was also held during the event.

Representatives from China and Central Asian countries including Kazakhstan, Tajikistan, Kyrgyzstan, Turkmenistan, and Uzbekistan, as well as international organizations, attended the forum online and in person.

Secretary-General of the SCO Vladimir Norov said the China-Central Asia Cooperation Forum is an authoritative platform for extensive exchanges between China and Central Asian countries. It helps strengthen political interaction, and deepens the relationship between all parties in ensuring regional security, and in responding to current challenges and threats. It also promotes a mutually beneficial cooperation, especially with regards to economy and trade.

“Under these conditions, cooperation in the health sector remains a priority. We propose to put environmental protection at the top of the agenda. We have actively participated in the development of the global agenda for sustainable development until 2030, and intend to achieve carbon neutrality by 2060,” said Alikhan Smailov, First Deputy Prime Minister of Kazakhstan.

Tajikistan’s ambassador to China Saidzoda Zohir pointed out that despite the various challenges of the new era, China’s economy continues to grow, and this will have a positive impact on the joint construction of a healthy, green and digital Silk Road. The volume of Chinese investment and bilateral trade with Central Asian countries has been growing steadily for two decades in a row.

The volume of accumulated direct Chinese investments in five countries of the region amounted to about $15 billion in 2020. “A new stage in the advancement of the Belt and Road may be the alignment “point” of China’s development programs with the national strategies of the Central Asian countries,” Saidzoda Zohir added.

Habitat for Humanity’s Terwilliger Center for Innovation in Shelter Leads Transformational Investment to Increase Affordable Housing in India

As the 3D printed construction market grows, startups and nonprofits alike are beginning to leverage advances in concrete 3D printing technology to address the affordable housing crisis. Recently, Habitat for Humanity International through its Shelter Venture Fund invested $411,000 in Tvasta Manufacturing Solutions Ltd. to increase production of affordable 3D printed homes in India. Hestia Partners and Capnetic Investments joined Habitat in investing in the construction technology startup.

Habitat’s investment in Tvasta builds on a multi-year collaboration, beginning when the company was one of seven startups to participate in Habitat’s ShelterTech India accelerator program in 2018. ShelterTech accelerators bridge the gap between housing innovation and real-world impact.

3D printed construction technology offers the potential for faster, more cost-efficient and resilient housing in high-income countries as well as emerging markets. Construction of Tvasta’s first 3D printed home, completed in late-2020, generated less waste and was completed faster than traditional methods.

“The pandemic has only exacerbated the affordable housing crisis, with rising demand as well as material costs. Through the Shelter Venture Fund, Habitat is helping ensure that the most promising, disruptive technologies achieve scale, expanding affordable housing markets to reach more low-income families in need of reliable housing,” said Patrick Kelley, vice president of Habitat’s Terwilliger Center for Innovation in Shelter.

According to UN-Habitat, an estimated 1.6 billion people lack adequate housing today, with global demand for affordable housing growing by 4000 units every hour. In order to reach more low-income households, Tvasta is working with the Government of India through its “Pradhan Mantri Awas Yojana” (Housing for All) initiative, which aims to build 20 million urban and rural homes for low-income families by 2022.

Habitat’s Terwilliger Center for Innovation in Shelter launched the Shelter Venture Fund in 2017 to invest in shelter entrepreneurs operating in the pioneer gap – where early-stage companies are often considered too new or too risky for conventional venture capital firms. The intent is to accelerate those entrepreneurs’ pathways to reaching low-income families with products and services that improve their housing conditions. To date, the Shelter Venture Fund has invested a total of $3 million in 11 startups with disruptive and innovative products and services.

To set up interviews, receive photos or for further information, contact Michele Soh, +6 9233 1544. Link to the web version –

About Habitat for Humanity

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity found its earliest inspirations as a grassroots movement on an interracial community farm in U.S.A. Since its founding in 1976, the housing organization has grown to become a leading global nonprofit working in more than 70 countries. In the Asia-Pacific region since 1983, Habitat for Humanity has supported millions of people to build or improve a place they can call home. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. To learn more, donate or volunteer, visit

About Habitat’s Terwilliger Center for Innovation in Shelter

The Terwilliger Center for Innovation in Shelter, a unit of Habitat for Humanity International, works with housing market actors to expand innovative and client-responsive services, products and financing so that households can improve their shelter more effectively and efficiently. The goal of the Terwilliger Center is to make housing markets work more effectively for people in need of decent, affordable shelter, thereby improving the quality of life for low-income households. To learn more, visit

Topic: Press release summary

Amerigo Scientific Launches HPL ELAREM Perform Research Grade, Heparin Required for Bio-applications

The Human platelet lysate (hPL) is a cell culture growth supplement obtained from human platelets. hPL is rich in human growth factors, including PDGF, bFGF, EGF, TGF-β1, VEGF, other cytokines and proteins. This newly released HPL ELAREM™ Perform Research Grade, heparin required, is now available at Amerigo Scientific, which is a useful tool for the the life science research. It is noted that this newly released HPL ELAREM™ Perform, heparin required, is for in vitro and manufacturing use only. The product is not intended for direct therapeutic use.

This xeno-free cell culture supplement meets the requirements of academic and industrial applications. The safe and performance-increasing cell growth promoter ensures efficient lab processes and a xeno-free cell culture environment. As a result, ELAREM™ Perform assures an easy transition of research results into clinical applications. This new product is an addition of ELAREM™ Perform to support in vitro expansion of various primary cells and cell lines, and each batch of this ELAREM™ Perform is produced from large pools of platelet units to ensure batch-to-batch consistency and enable reproducible conditions.

In fact, there is a wide range of high-quality products available at Amerigo Scientific, including cell culture sera, media, and various reagents. Cell culture is a versatile tool in life science research and refers to a laboratory method that enables the growth of eukaryotic or prokaryotic cells under carefully controlled conditions. These conditions generally consist of a suitable vessel with media, reagents, antibiotics and antimycotics, and gases. Factors affecting culture conditions need to be adjusted according to different cell types and experimental needs.

“Amerigo Scientific is proud to expand our product offering with the launch of this HPL ELAREM™ Perform to support our customers’ efforts to develop solutions for science programs. Our ELAREM™ Perform is a human platelet lysate of EU origin. Researchers can use it to assure an easy transition of research results into clinical applications.” said Nina Cooper, Ph.D., the chief scientist at Amerigo Scientific.

For more information about the HPL ELAREM™ Perform Research Grade, heparin required, please visit

About Amerigo Scientific

Amerigo Scientific is a distribution company that focuses on providing critical products and services to the biomedical and life science research communities. Although it is a new company, Amerigo Scientific’s founder has had more than 20 years of rich experience in the biomedical and biochemical fields, and has established close contacts with key personnel in top international pharmaceutical and biotech companies, academic research institutes, and government research agencies. It has a professional team, as most of its employees own a graduate (Ph.D. or master) degree in life science, so they can understand customers’ questions or concerns and are always ready to provide individualized customer service with high standard.


AMG Exec Mark S. Berry Named To Jury For The 2022 Global Short Film Awards Held At The 75th Cannes Film Festival

“We are honoured to have Mark Berry return again to the judging platform for the GSFA programme. Mark brings a vast breadth of expertise and experience in film & music,” said Aquino. “We are thankful to the 2022 esteemed jury for making the time to celebrate our renewed commitment to artistically ambitious filmmaking within the short category and thrilled the jury members will be able to share their wealth of knowledge with this year’s filmmakers who are creating groundbreaking short form cinema. We can’t wait for the jury to join us in Cannes in May, 2022 and be a part of GSFA’s history.”

Berry states “It is a thrill to return to the GSFA festival under any circumstances, but it is with great relish and anticipation I look forward to jury duty. I am honoured to be named to the 2022 jury. The GSFA has always been a festival that showcases bold and daring short film cinema on a global stage. Its commitment to celebrating small independent short films has had such a significant impact on my career and many others. I look forward to seeing the movies and working with my fellow jury members and Andres Aquino to celebrate the best of this year’s short film cinema from all over the world.”

About Global Short Film Awards:

Established in 2015, GSFA recognizes excellence in short films under 15 minutes long in a variety of subjects. Filmmakers can submit their films in 2D and/or 3-D format in one or more subject category. The competition is open to both amateur and professional filmmakers from around the world. Films, including titles and credits, must be in English or in any language with English subtitles. The competition is held annually in Cannes, France in conjunction with the Cannes Film Festival and provides creative filmmakers with a platform to showcase their work thereby gaining exposure and recognition as well as connecting with decision makers in the industry for possible further business, distribution and purchase.

GSF Awards Gala and Luxury Fashion Shows

The Awards Gala

Saturday May 14, 2022

Cannes, France

About Cannes Film Festival:

The Festival de Cannes has been celebrating cinema for more than 70 years. Over the years, the Association Française du Festival International du Film has been able to change whilst keeping the essence of the Festival: a passion for cinema, the discovery of new talent and the enthusiasm of festival goers and professionals from the whole world who come to contribute to the making and distribution of films. The 75th edition of the next Cannes Film Festival will take place from May 17 to 28, 2022.

About Mark S. Berry & AMG:

AMG is a leading Toronto-based entertainment & media company with an unparalleled client list of artists and content creators across film, television, music and digital media. Led by an experienced and innovative management team, AMG was formed in 1998 by international record & film producer, engineer & mixer Mark S. Berry and operates under his leadership as Chairman. Berry, whose extensive production, engineering & re-mixing talents has earned him 36 international gold & platinum records for such notable Grammy & Juno nominated musical icons as, David Bowie, Duran Duran, Yes, Boy George, Billy Idol, Kool & The Gang, Cameo, Carly Simon, Joan Jett & many, many more. The company is headquartered in Toronto, Canada, with satellite offices in NYC, Hong Kong & Beijing.

Since its founding, AMG Visuals has executive produced, financed or distributed several feature length film projects, including the live-concert film “Drake: Homecoming” distributed internationally through the AMC theatre chain and the upcoming “General Two Gun” multi-episodic TV series; and has almost an equal amount in development. AMG Visuals enjoys a long term distribution output deal with Factory Film Studio in Canada and distributes content digitally around the world through established output partnerships with iTunes (Apple TV), Amazon, Shaw Cable, Bell Media, FandangoNOW, Hoopla and AVOD partners Vudu & Movie Central.

Through its partner companies, including award-winning global creative music supervision agency AttackTrax, AMG also provides clients with unique music advertising, music brand integration and marketing opportunities across traditional, social media, mobile, film, television and gaming platforms. Already the owner of an extensive music publishing catalogue 50% owned by BMG Music, AMG’s mission is to target potential acquisitions in the music, film & television industries ranging from independent record labels, artists, writers, DVD, feature length films, extreme sports content to purchases in the music publishing sector. AMG’s focus is music distribution through its deal with Universal Music Group Distribution, the insertions of music into international feature film & television, as well as the development of reality based and documentary television programming.

About AttackTrax:

AttackTrax is one of the world’s leading providers of 100% pre-cleared production music in all media. AttackTrax is committed to quality and offers 5,000+ tracks of music in all genres from world renowned music publishing catalogues. Previous AttackTrax insertions have included Making of The Matrix Reloaded, Coach Carter, Urban Legend, Harvard Man, Dawsons Creek, Roswell, MTV, Viacom, VH1 and many more including major sports programs internationally. Attacktrax has been designed as a state-of-the-art, automated, online customer experience and decision engine that functions on all platforms and complements an already world-class AttackTrax brand.

For more information, please visit:

AMG Visuals:

Duane Farley


duane ( at ) theamgcorp (dot) com