JCB launches tactical guide for European merchants aiming to use Asian tourists’ costs power
TOKYO & & LONDON, Oct 2, 2025 – (JCN Newswire) –JCB today revealed the launch of a brand-new tactical guide, “Asian Traveller Personas – Inspiring European Merchants to Unlock Greater Spend.” This thorough guide offers European merchants with crucial insights into the varied inspirations and costs routines of customers originating from Asia, allowing them to craft custom experiences and open brand-new earnings chances.
The brand-new guide comes at a time when costs by Asian visitors in Europe is experiencing significant development. Comprehending the subtleties of this huge and differed consumer base can be difficult. JCB’s brand-new guide addresses this by distilling substantial cardmember insights and present market patterns into actionable techniques for European merchants seeking to draw in high-value Asian customers.
The brand-new tactical guide provides a deep dive into the Asian cardmember landscape, significantly presenting 5 unique visitor personalities for those going to Europe:
- The Security-Seeking Family Spender: Most typical in the Philippines and Indonesia, this personality prioritises comfort above anything else. With Filipino cardmembers increasing their in-Europe physical invest by +101% YoY from 2022 to 2023[i]they look for trustworthy scams avoidance procedures, smooth contactless payments, and family-friendly features.
- The Social Deal Hunter: Mainly from Thailand and Indonesia, this section makes up digital locals aged 20-40 who live for flash offers and immediate benefits. Thai consumers increased their online invest by +112% YoY in between 2022 and 2023, with a noteworthy concentrate on software application and app-based services[ii]
- The Premium Traveller: These high-income tourists, most typical throughout India, Taiwan and Vietnam, view travel as a status sign and worth absolutely nothing less than exceptional service. The development is rapid, with Indian physical invest having actually skyrocketed by +641% YoY, and online costs by an amazing +988% YoY, in between 2022 and 2023[iii]They value customised benefits and customized experiences, coupled with smooth and safe payment deals.
- The Value Gift Hunter: Japanese and Korean leisure tourists embody the custom of purchasing thoughtful presents, omiyage, for good friends, household or associates. Japanese physical invest increased by +114% YoY from 2022 to 2023[iv]showing their continual cravings for shopping abroad. This group looks for multi-buy packages and clear prices, guaranteeing their presents are both significant and problem-free.
- The Acceptance-Driven Digital Nomad: The majority of frequently from South Korea and the tech-worker diaspora, this personality needs supreme simpleness, speed, and ease. With South Korean physical payments growing by +36% YoY and online payments by +34% YoY from 2022 to 2023[v]their non-negotiable is smooth ‘wallet-first’ checkout. For them, payment approval is critical to their mobile way of life.
For each of these personalities, the tactical guide offers a more thorough introduction of the favorable costs activates to prioritise and the payment frictions to reduce. By comprehending what inspires each personality to invest and what prevents them, merchants can customize their payment processes to straight resolve the particular requirements and choices of these high-value Asian cardmembers. This empowers services to develop extremely targeted methods that promote commitment and motivate greater invest.
“The European market is seeing extraordinary development from Asian customers, and to genuinely capitalise on this, merchants require a deep cultural and behavioural understanding,” stated Ray Shinzawa, Managing Director, JCB Europe. “This tactical guide, developed on a mix of JCB’s insights into our cardmembers’ costs patterns and broader worldwide patterns, works as an important plan. It empowers European merchants to move beyond generic techniques, allowing them to prepare for requirements, personalise interactions, and eventually assistance earnings development.”
To download and check out the e-book, check out (Asian Traveller Personas: Inspiring European Merchants to Unlock Greater Spend)
About JCB
JCB is a significant international payment brand name and a leading charge card company and acquirer in Japan. JCB released its card organization in Japan in 1961 and started broadening worldwide in 1981. Its approval network consists of about 56 million merchants all over the world. JCB Cards are now provided generally in Asian nations and areas, with more than 169 million cardmembers. As part of its worldwide development method, JCB has actually formed alliances with numerous leading banks and banks internationally to increase its merchant protection and cardmember base. As a detailed payment option company, JCB devotes to supplying responsive and premium product and services to all clients worldwide. For additional information, please check out: www.global.jcb/en/
MEDIA CONTACTS:
Anna Takeda
Business Communications
Tel: +81 -3 -5778 -8353
Email: jcb-pr@info.jcb.co.jp
JCB International (Europe) Ltd.
Diana Lee: dlee@jcbeurope.eu
[i] JCB Cardmember Insights – As of June 2024
[ii] JCB Cardmember Insights – As of June 2024
[iii] JCB Cardmember Insights – As of June 2024
[iv] JCB Cardmember Insights – As of June 2024
[v] JCB Cardmember Insights – As of June 2024
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