HONG KONG, Nov 14, 2025-(ACN Newswire)–Eternal Group and Cosmoprof Asia 2025 co-hosted the seminar “Invisible Aesthetics: When Fragrance Meets Space” the other day at the Hong Kong Convention and Exhibition Centre. The occasion checked out the relationship in between scent and area, analyzing the application of fragrance throughout various environments. As the biggest fragrance group (apart from brand-owner fragrance groups) in China (consisting of Hong Kong and Macau), in regards to retail sales in 2023, Eternal Group shared the most recent market information, exposing the pattern of scent is transitioning from an individual customer item to a component of spatial experience. Wendy Lau, Executive Director of Eternal Beauty Holdings Limited, highlighted in the seminar: “The accelerating integration of home fragrances and interior design is becoming an invisible aesthetic that connects emotion and space, shaping a new dimension of future living experiences.”
Market Trend: Home Fragrance Emerges as a New Focus in Asian Lifestyle AestheticsAt the seminar, agents from Eternal Group shared insights from the just recently launched “2025 Hong Kong and Macau Fragrance Market Trends White Paper”highlighting the considerable pattern of home scent popularization. The information reveals that an impressive of 81% customers in Hong Kong and Macau have actually incorporated scent into their every day lives, a percentage that has actually grown by 9 portion points compared to the previous year. Market projections anticipate the international home scent market will reach USD 400 billion by 2032, with a compound yearly development rate (CAGR) of 6.56%.
Ms. Ko from Eternal Group’s Corporate Communications Department specified: “Industry data has revealed a clear market trend. According to a Fortune Business Insights report, the global home decor market is projected to grow at a CAGR of 4.58% during the 2025-2032 forecast period. Meanwhile, the Asia-Pacific region accounted for 45.74% of the global market share in 2024, providing a favorable condition for the growth of fragrance products integrated into living spaces. The popularization of home fragrances aligns with the growing consumer demand for enhanced quality of life in Asia. As income levels rise and living environments continue to improve, more consumers are focusing on using fragrance to shape personalized living spaces.”
Cross-Industry Dialogue: Fragrance Becomes a New Dimension of Spatial Aesthetics
The seminar united numerous specialists from company, style, and the scent market, consisting of prominent business owner and socialite Antonia Li, Meng Jing, Founder and Design Director of Common Room and winner of the “2025 Home Journal” Style Award, together with agents from Eternal Group. The panel took part in a cross-industry conversation on the “Integration of Fragrance and Space,” checking out the developing function of olfactory aesthetic appeals in modern style. Drawing from her spatial style useful, Ms. Meng Jing kept in mind: “Modern design is progressively moving beyond traditional visual boundaries, extending into multi-sensory dimensions. We are increasingly introducing customized fragrance solutions in our recent projects to address users’ genuine need for emotional spaces.”
She even more included: “The systematic integration of fragrance and interior design can effectively enhance users’ sense of belonging and comfort within a space. Particularly in high-density Asian cities like Hong Kong, the emotional value of space is becoming a crucial consideration in design strategy.” Market observations suggest a continual boost in Asian customers’ attention to home looks. In the Asia-Pacific area, the blend of modern-day and conventional aspects has actually become a local style pattern, with minimalist designs preserving their mainstream position and need for high-end, tailored style likewise revealing stable development.
The Rise of Niche Fragrances: New Demand for Personalized Experiences
Wendy Lau, Executive Director of Eternal Group Holdings Limited, mentioned throughout the seminar: “Niche brands are increasingly gaining market popularity. When purchasing fragrance products, consumers now consider not only the scent and price but also the brand’s philosophy and the inspirational story behind the perfume.” Openness of specific niche fragrances is extremely high in Hong Kong and Macau markets. Information suggests that over 90% of customers in Hong Kong and Macau want to attempt specific niche scents, signifying enormous development capacity and market openness to brand-new brand names.
Looking Ahead: Building a New Fragrance Industry Ecosystem, Leading Industry Innovation and Development
Wendy Lau, Executive Director of Eternal Group Holdings Limited, mentioned: “As an industry leader, we bear the dual responsibility of nurturing the market and driving innovation. We will continue to refine the fragrance industry value chain, leveraging our professional brand management expertise, mature sales network, and precise market insights to create broader development opportunities for niche brands.” Moving on, Eternal Group will continue to be driven by development and assisted by customer need, continuously enhancing the scent market community and leading the market towards a brand-new period of professionalism and internationalization.
About Eternal Group Holdings Limited
Everlasting Beauty Holdings Limited is the biggest fragrance group (apart from brand-owner fragrance groups) in China (consisting of Hong Kong and Macau) in regards to retail sales in 2023. It mostly offers and disperses items acquired from third-party brand name licensors, and releases market for these brand name licensors, using such services as brand name management, and creating and carrying out tailored market entry and growth prepare for their brand names. The Group boasts big and varied brand name portfolios that consist of not just fragrances, however likewise color cosmetics, skin care items, individual care items, eyeglasses and home scents. As at 10 June 2025, it performed item circulation and market release for an overall of 72 external brand names, consisting of Hermès, Van Cleef & & Arpels, Chopard, Albion and Laura Mercier, with items in various prices tiers and of flexible functions that satisfy the separated needs of customers in mainland China, Hong Kong and/or Macau.
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