Summary
Know who Piyush Pandey was: Advertisement veteran Piyush Pandey, who redefined Indian marketing with his informative and amusing projects, died at 70. Understood for providing Indian marketing its unique voice and soul, Pandey’s work, consisting of renowned advertisements for Asian Paints, Cadbury, and Fevicol, ended up being deeply ingrained in pop culture. He motivated generations of creatives to accept credibility and regional stories. He is understood for the well-known election project- ‘Ab ki baar, Modi sarkaar’ which assisted BJP win the 2014 Lok Sabha surveys.
Piyush Pandey, the advertisement expert who re-shaped Indian marketing with his insight and humour, passed away on Thursday after a month of disease. He was 70. Piyush Pandey was called among India’s a lot of prominent figures in the marketing market and was credited with producing a few of the nation’s most renowned projects. He changed the face and soul of Indian marketing and was considered as the guy who offered Indian marketing its voice. A high figure in the international marketing market, he was the recipient of the LIA Legend Award (2024) and the Padma Shri (2016 ), amongst various other honours.
Who was Piyush Pandey?
Piyush Pandey was the innovative visionary who offered Indian marketing its unique voice and soul. Born in Jaipur, Piyush Pandey’s intro to marketing came early– he and his sibling Prasoon provided their voices to radio jingles for daily items.
Before signing up with Ogilvy in 1982, he checked out cricket, tea tasting, and building work. It was at Ogilvy that he genuinely discovered his calling, ultimately changing the method India interacted with itself. At simply 27, Pandey got in a market controlled by English and elite perceptiveness.
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He shattered the standards with projects that spoke in the voice of the individuals. From Asian Paints’ “Har khushi mein sounded laaye” and Cadbury’s “Kuch Khaas Hai” to Fevicol’s famous “Egg” movie and Hutch’s memorable pug advertisement, his work ended up being woven into the material of Indian pop culture.
He was the face of Ogilvy India for more than forty years. With his renowned moustache, contagious laugh, and extensive insight into the Indian customer, he reimagined marketing, turning it from English-centric display screens into stories that resonated with the daily lives and feelings of the nation.
Under his vision and management, Ogilvy India turned into among the most granted firms on the planet and in 2018, Piyush Pandey and his bro Prasoon ended up being the very first Asians to get the Lion of St. Mark at Cannes Lions, identifying a life time of imaginative accomplishment.
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Through his projects, Pandey brought Hindi and colloquial Indian idioms into mainstream marketing, instilling them with humor, heat, and mankind. “He altered not simply the language of Indian marketing,” stated a long time coworker. “He altered its grammar.”
Piyush Pandey- A long lasting tradition
Pandey, understood for his belief that marketing must touch hearts, not simply impress minds, however likewise promoted imagination rooted in feeling and reality. He typically warned young creatives versus going after short lived innovation or patterns at the cost of creativity.
“Somewhere, you require to touch the hearts,” he when stated. “No audience will see your work and ask, ‘How did they do it?’ They will just state, ‘I enjoy it.'” Even as India’s marketing landscape developed, Pandey’s impact stayed steadfast. He assisted craft among India’s many remarkable election project– “Ab ki baar, Modi sarkar”– yet his much deeper tradition depends on the generations of writers he motivated to look for credibility in the regional, the psychological, and the genuine.
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When he stepped down as Executive Chairman of Ogilvy India in 2023 to presume an advisory function, it marked the peaceful closing of a chapter composed in vibrant, thriving Hindi and sealed with his signature wry smile. Pandey leaves his household, associates who ended up being an extended household, and a body of work that continues to specify the body and soul of Indian marketing.
He when stated the very best concepts come “from the street, from life, from listening.” In this knowledge, he provided India not simply impressive advertisements, however something far rarer– a language completely its own.
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